Course of the Force Partners with SHOEBACCA.com
PETER MAYHEW (“CHEWBACCA” from STAR WARSTM) TO SIGN AUTOGRAPHS
PETER MAYHEW (“CHEWBACCA” from STAR WARSTM) TO SIGN AUTOGRAPHS
SANTA MONICA, CA (July 3rd, 2012) –
Course of the Force is excited to announce a partnership
with SHOEBACCA.com, a leading online retailer focused on “active
lifestyle” footwear, for its inaugural five-day lightsaber relay which
begins at the Santa Monica Pier on Saturday, July 7th. Participants in Course of the Force will come dressed
in their favorite Star WarsTM or popular
culture-themed costumes and hand off a custom Hasbro Ultimate FX
Lightsaber at quarter-mile markers to the next runner. The relay
finishes in downtown San Diego, home of the San Diego Comic-Con
International®.
The partnership with SHOEBACCA.com specifically includes an opportunity for fans to meet Peter Mayhew (“Chewbacca”
from Star Wars) in the SHOEBACCA.com hospitality area. Mayhew will greet
Star Wars and SHOEBACCA.com fans alike and autograph
pictures. Donations for Peter’s autographed picture will benefit
Make-A-Wish®. On a recent visit to SHOEBACCA.com’s warehouse and
corporate offices, Peter remarked, “You know…when I first
heard of Shoebacca, I couldn’t help but bring a smile to my face.”
The Course of the Force/SHOEBACCA.com
partnership will also include the debut of SHOEBACCA.com’s newly
refurbished 20-foot long, 11-foot tall “Big Shoe” at hospitality areas.
The “Big Shoe” had once been used as a prop in the
Walt Disney Pictures film series Honey I Shrunk the Kids. The
“Big Shoe” will be on display during each of the Course of the Force
conival exhibits. “It should come as no surprise that Guinness World
Records is now involved,” says Tim Siemers, Marketing
Director, SHOEBACCA.com.
Peter
Mayhew will autograph pictures of himself beside the “Big Shoe” at the
SHOEBACCA.com hospitality areas at the following times and locations:
·
Saturday, July 7th 10:00 a.m. – 3:00 p.m., Santa Monica Pier· Sunday, July 8th 4:00 p.m. – 9:00 p.m., Huntington Beach Pier
“SHOEBACCA.com wanted to partner with
Course of the Force because this fun event highlights the cool nature of
the Shoebacca name, the company’s active lifestyle product assortment,
and its long-standing commitment to giving back
to community,” says Clarence Schwab, Board Member at SHOEBACCA.com and
Managing Partner of Schwab Capital Management, an independent sponsor
and advisory firm.
All fans are invited to enter to win the SHOEBACCA.com GALACTIC GIVEAWAY Sweepstakes, accessible at
www.shoebacca.com,
beginning Saturday, July 7th through August 31st,
2012. The Grand Prize winner will enjoy a full year’s supply of shoes
from SHOEBACCA.com, a framed and autographed print of Peter Mayhew and a
complete set
of Shoebacca branded merchandise to share with his or her family. Other
prizes include $100 SHOEBACCA.com gift vouchers and SHOEBACCA.com
T-shirts, hats and accessories.
Gary Spitalnik, Founder of Cabana Five LLC, is helping activate this event for SHOEBACCA.com.
The Course of the Force is for Star Wars enthusiasts
to celebrate their love of the Saga and is held in partnership with
Lucasfilm, Ltd., Nerdist Industries and Octagon to raise proceeds for
the Make-A-Wish®.
On July 7, Course of the Force will kick
off with an event at the Santa Monica Pier at 10:00 a.m. The relay will
start later at 1:00 p.m. and end that night at the Redondo Beach Pier
(Daily Schedule per chart below). Other planned
stops include Huntington Beach Pier, Oceanside and Crystal Pier at
Pacific Beach. Fans have the opportunity to participate in the historic
lightsaber relay by registering online now at
CourseoftheForce.com.
DAILY RELAY SCHEDULE
Day
|
Start Time
|
Start Location
|
End Time
|
End Location
|
Saturday, July 7
|
1:00 p.m.
|
Santa Monica Pier
|
7:00 p.m.
|
Redondo Beach Pier
|
Sunday, July 8
|
7:00 a.m.
|
Redondo Beach Pier
|
4:30 p.m.
|
Huntington Beach Pier
|
Tuesday, July 10
|
7:00 a.m.
|
Oceanside Pier
|
5:30 p.m.
|
Crystal Pier, Pacific Beach
|
Wednesday, July 11
|
9:00 a.m.
|
Crystal Pier, Pacific Beach
|
12:30 p.m.
|
San Diego
|
*All times approximate and subject
to change. The concluding event at the Balboa Theatre is a ticketed
event. All other events mentioned in schedule are free to the public.
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