Mattel Launches Apples to Apples Mobile Game

APPLES TO APPLES MOBILE GAME NOW AVAILABLE ON iPHONE, iPAD and iPOD TOUCH

Mattel Brings the Zany Unpredictable Game of Comparisons to a New Audience

El SEGUNDO, Calif. - June 4, 2015 - Mattel, Inc. (NASDAQ: MAT) today has launched the Apples to Apples mobile game, bringing the game of crazy combinations and instant laughs to iPhone, iPad and iPod touch. Players can experience the same spontaneous fun of the award-winning card game and challenge friends and family anytime, anywhere! The Apples to Apples mobile game is now available to download for free in the App Store for iPhone, iPad and iPod touch: http://apple.co/1H1lymw

“Apples to Apples has been bringing fun and laughter to friends and families for many years,” said PJ Lewis, Senior Director, Global Brand Marketing and Design of Mattel. “With more players utilizing their smartphones to play games, this is a great time to re-imagine the game.”

The Apples to Apples mobile game provides the entertainingly whimsical combinations fans have come to expect while integrating new features to accommodate players on the go.

Features include:

• Classic Gameplay Optimized for Mobile Devices: The mobile game brings the fast-paced fun to iPhone, iPad and iPod touch with colorful graphics and stimulating, easy-to-learn gameplay.
• 5-Player Synchronous Multiplayer:  Players can challenge friends and family members in real time.
• Social Media Integration: Players can connect their profile to Facebook to play with friends and send gifts. They can also share their favorite creative or silly card combinations.
• Trending Card Combinations: The community can vote on their favorite combinations and the top trending combos will appear on the Main Menu of the game!
• Card Pack Themes: Players can customize their experience by selecting card packs they want to play with – choose from a wide selection of categories including geography, animals, dessert and more!

Apples to Apples is an award-winning word comparison game that challenges players to outsmart and anticipate the actions of others. Select the card from your hand that you think is best described by a card played by the judge. If the judge picks your card, you win that round. And everyone gets a chance to be the judge! Each round is filled with surprising and outrageous comparisons from a wide range of people, places, things and events.  Apples to Apples contains topical and pop culture references.

For the latest news and information on the Apples to Apples mobile game, visit Mattel’s website at http://www.mattelgames.com/en-us/apples-to-apples or follow us on Twitter and Facebook.

About Mattel

Mattel, Inc. (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as BarbieⓇ, the most popular fashion doll ever introduced, Hot WheelsⓇ, MatchboxⓇ, American GirlⓇ, RadicaⓇ and Tyco R/CⓇ, as well as Fisher-PriceⓇ brands, including Thomas & FriendsⓇ, Little PeopleⓇ, Power WheelsⓇ and a wide array of entertainment-inspired toy lines. In 2012, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the fifth year in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." With its worldwide headquarters in El Segundo, Calif., Mattel employs approximately 28,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.