The Araca Group Launches Pop-Up Stores offering
Warner Bros. Pictures' Suicide Squad
Merchandise in Movie Theaters
Limited edition "live-event" Suicide Squad-themed retail items
from Warner Bros. Consumer Products
will only be available in Pop-Up Movie Theater Locations across the US
NEW YORK, NY- August 2, 2016 - Be one of the first to see the highly anticipated Warner Bros. Pictures film, Suicide Squad and experience why "it feels good to be bad" with limited edition Suicide Squad merchandise only available in movie theaters starting August 4th.
The Araca Group, a renowned live entertainment merchandising company,
has joined forces with Warner Bros. Consumer Products on behalf of DC
Entertainment to bring live event merchandise to moviegoers nationwide.
The Araca Group will open over 50 Pop-Up Retail locations in movie
theaters across the continental US selling for a limited-time only
products making up the "Join the Squad" Collection. Check out jointhesquadmerchandise.com for specific locations.
This special "Join the Squad" collection will
only be available in select movie theaters and will feature opening
night t-shirts, sweatshirts, hats, posters and more. A highly
collectible item is sure to be the Suicide Squad commemorative ticket in a ceramic holder, individually numbered with a limited quantity of 2,300.
"We are thrilled to bring DC fans special products to
commemorate this unique movie-going experience" said Michael Rego, Chief
Executive Officer of The Araca Group. "This limited-time only "Join the Squad" merchandise will make for the ultimate live-event experience."
The pop-up retail locations will open August 4th in theater lobbies for a limited time, so don't wait to get your Suicide Squad "Join the Squad" products before they are gone.
About Suicide Squad
From writer/director David Ayer comes "Suicide Squad," starring Will Smith, Jared Leto, Margot Robbie, Joel Kinnaman and Viola Davis. Based on the characters from DC, the film also stars Jai Courtney, Jay Hernandez, Adewale Akinnuoye-Agbaje, Ike Barinholtz, Scott Eastwood, Cara Delevingne, Adam Beach, and Karen Fukuhara. It is produced by Charles Roven and Richard Suckle, with Zack Snyder, Deborah Snyder, Colin Wilson and Geoff Johns serving as executive producers. Warner Bros. Pictures presents, an Atlas Entertainment production, a film by David Ayer, "Suicide Squad." The film will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. The film opens worldwide in 3D, and in 2D, and in select IMAX 3D theaters August 5, 2016. "Suicide Squad" is rated PG-13 by the MPAA for sequences of violence and action throughout, disturbing behavior, suggestive content and language. www.suicidesquad.com
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.
About The Araca Group
Founded in 1997, Araca is a renowned theatrical production and brand management company with operations positioned around the world. Araca works closely with new and established music, entertainment licensing and theatrical clients to manage intellectual property and identify retail solutions carefully tailored to support the marketing strategy of each property. To learn more about the Araca Group visit our website www.araca.com.
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