Star Wars fans invited to share video shorts celebrating
“Rogue One: A Star Wars Story”
“Rogue One: A Star Wars Story” Products Now Available Worldwide
Glendale, Calif. (Sept. 30, 2016) – Creators from across the Maker Studios network joined forces today to celebrate the launch of the new “Rogue One: A Star Wars Story”
product line and officially kick off a global fan content contest.
Beginning today, creators across gaming, lifestyle, comedy and family
channels will post #GoRogue videos calling for Star Wars fans to
get creative and share their own ‘Rogue Stories’ as part of the fan
contest celebrating the much anticipated new movie.
“Fans play a special part in Star Wars storytelling,
posting thousands of videos online every day. This contest is a tribute
to all the creativity and passion that fuels Star Wars fandom across generations,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.
Starting
today, eligible fans can enter the contest by uploading their short
video stories or skits set in a galaxy far, far away. A panel of judges, including “Rogue One: A Star Wars Story”
director Gareth Edwards, will choose the winning video. Winners will be
invited to an advance screening of “Rogue One” at Lucasfilm in San
Francisco to see their story on the big screen.
Teen and adult fans can find out more and enter the Go Rogue contest at StarWars.com/GoRogue. In the U.S. and parts of Canada, kids ages 8-12 can participate at Disney.com/MyRogueStory, where they also will find a video tutorial and tips to create their own stories.
More
than a dozen Maker Studios creators, with a collective reach of 35M+
followers and 360M+ monthly YouTube views, will upload #GoRogue videos
including: an adventure through Action Movie Kid’s bedroom where toys come to life, an imaginative unboxing with Chris Pirillo and other Star Wars super fans, and a ‘rogue’ family tale with MyFroggyStuff—all available now.
“As
a Star Wars super fan, it’s a huge honor to be part of an initiative
that celebrates fandom in a truly creative and unique way,”
said Chris Pirillo, a creator from the Maker Studios network. “I’m
thrilled to participate in this amazing program, to ‘go rogue’ and make
my own place in the galaxy with other super fans.”
The Star Wars fan
universe is full of content creators, and there is a huge appetite for
what they produce – equivalent to everyone in the world having viewed
at least two fan-created Star Wars videos in the past year[1].
For further inspiration, entrants can view the Go Rogue series of fan-made animated shorts on the Star Wars YouTube channel, created in collaboration with creative network Tongal, to
reveal the new line of “Rogue One” toys throughout the past month. To
date, the series has garnered more than 10M views from fans around the
world.
The
new “Rogue One: A Star Wars Story” product line is available beginning
today at retailers globally, including mass retailers, Disney Store
locations and disneystore.com.
Join the global #GoRogue conversation on social.
Tongal’s creative network includes 120,000 writers, directors and animators across 150 countries. For more information, go towww.tongal.com.
# # #
About Disney Consumer Products and Interactive Media
Disney
Consumer Products and Interactive Media (DCPI) is the business segment
of The Walt Disney Company (NYSE:DIS) that brings our Company's stories
and characters to life through innovative and engaging physical products
and digital experiences across more than 100 categories, from toys and
t-shirts, to apps, books and console games. DCPI comprises two main
lines of business: Disney Consumer Products (DCP), and Disney
Interactive (DI). The combined segment is home to world class teams of
app and game developers, licensing and retail experts, a leading retail
business (Disney Store), artists and storytellers, and technologists who
inspire imaginations around the world.
About Lucasfilm Ltd.
Lucasfilm
Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global
leader in film, television and digital entertainment production. In
addition to its motion-picture and television production, the company's
activities include visual effects and audio post-production,
cutting-edge digital animation, interactive entertainment software, and
the management of the global merchandising activities for its
entertainment properties including the legendary STAR WARS and INDIANA JONESfranchises. Lucasfilm Ltd. is headquartered in northern California.
About “Rogue One: A Star Wars Story”
From Lucasfilm comes the first of the Star Wars standalone films, “Rogue One: A Star Wars Story,” an
all-new epic adventure. In a time of conflict, a group of unlikely
heroes band together on a mission to steal the plans to the Death Star,
the Empire’s ultimate weapon of destruction. This key event in the Star Wars timeline
brings together ordinary people who choose to do extraordinary things,
and in doing so, become part of something greater than themselves.
“Rogue One: A Star Wars Story”
is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben
Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with
Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and
Simon Emanuel are producing, with John Knoll and Jason McGatlin serving
as executive producers. “Rogue One: A Star WarsStory” opens in U.S. theaters on December 16, 2016.
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