Theatre Box® Entertainment Complex to
Open Late Summer in San Diego’s Gaslamp Quarter
73,000-Square-Foot Entertainment Destination to feature TCL Chinese Theatre’s
First Luxury Cinema, Sugar Factory American Brasserie, San Diego Native
Nick Cannon Wild ‘N Out Sports Bar and Arcade & Rooftop Beer Garden
San Diego
– July 16, 2018 – The Gaslamp Quarter’s
exciting new luxury theatre, dining and entertainment complex, Theatre
Box®, is set to open late summer at Fifth Avenue and G Street. Occupying
one city block in a two-story, 73,000-square-foot building, the first
phase of Theatre Box® will introduce TCL Chinese
Theatre’s first luxury cinema, Sugar Factory American Brasserie and the
Chocolate Lounge. Nick Cannon Wild ‘N Out Sports Bar and Arcade and a
6,000-square-foot beer garden will open as part of a second phase.
President
and COO of TCL Chinese Theatre, Alwyn Hight Kushner, and Sugar Factory
Founder, Charissa Davidovici, joined forces to develop
Theatre Box®, a name and experience inspired by a traditional theatre
box filled with a variety of goodies.
“This
is a completely new and revolutionary concept for our brand,” said
Hight Kushner. “We are looking forward to utilizing nearly 100
years of knowledge to provide San Diego with an innovative movie-going
experience that is modern, fun and luxurious. Guests can expect
one-of-a-kind extravagant amenities provided by the variety of
entertainment options inside Theatre Box®.”
For
the first time in TCL Chinese Theatre’s rich, 90-year history, the
famed Hollywood movie palace will open its second location with
a luxury cinema. Theatre Box® will welcome film enthusiasts with a
striking lobby combining the contemporary, imaginative appeal of Sugar
Factory with the classic Hollywood glamour of the TCL Chinese Theatre –
stunning guests with a 45-foot-tall ceiling and
the iconic movie star handprints and footprints. Sugar Factory’s
signature sweets and treats will fill the lobby, including more than 100
types of candy and a café counter offering gelato, gourmet coffee,
freshly-baked pastries and other refreshments. The
brand’s famed Couture Pops, a pop culture phenomenon and celebrity
accessory, will also be on display. Britney Spears, Nicki Minaj, Katy
Perry, Rihanna, Nicole Scherzinger, Sting, Charlie Sheen, Kim Kardashian
and Drake are just a few of the celebrities who
have been spotted with the sparkly lollipops.
“We
absolutely love San Diego and have been looking for the right
opportunity to bring Sugar Factory here since we first introduced the
brand,” said Davidovici. “When we saw this building, previously home of
a historic theatre, the architecture took our breath away. We knew
immediately that this was the spot for Sugar Factory and Theatre Box®.”
Located
on the second story, the luxury boutique cinema will house eight
theatres, including Gaslamp’s first IMAX, and treat moviegoers
to an experience unlike anything else in the world, including movie
premieres and other special events. Each of the luxury theatres will
provide plush, reclining seating for approximately 100 people.
Customizing the movie experience for every guest, individual
theatre boxes complete with a box full of pre-ordered goodies will be
waiting at every seat upon arrival.
Sugar Factory will also
provide full restaurant service of the brand’s signature cocktails,
dishes and desserts in each movie theatre. Popcorn will be taken to the
next level with several different flavors and the option to mix and
match.
The
14,000-square-foot Sugar Factory American Brasserie will be situated on
the main level accessible on both Fifth Avenue and G Street.
An expansive menu for breakfast, lunch and dinner will feature
specialty dishes like chocolate decadence French toast, red velvet
pancakes, Monster Burgers piled high with toppings, woodfired pizzas,
flavorful pastas and more. Known as the “The Most Instagrammed
Restaurant in the United States,” signature items are as much of treat
for the eyes as they are the taste buds, including the world famous 60
oz. smoking candy goblets, including the Lollipop Passion garnished with
unicorn lollipops and candy necklaces; and
decadent Insane Milkshakes, such as the Caramel Sugar Daddy Cheesecake
topped with a whole piece of cheesecake. Sugar Factory’s birthday
parties have gained popularity among celebrities including Jennifer
Lopez, who recently celebrated her children’s birthdays
at Sugar Factory in Las Vegas.
Designed
by Gulla Jonsdottir, the new Sugar Factory in San Diego will be the
brand’s most luxurious location to date, topped with high
ceilings, oversized crystal chandeliers and filled with lush
furnishings.
Cannon’s
14,000-square-foot Wild ‘N Out Sports Bar and Arcade will open later in
the year, bringing next level entertainment to the Gaslamp
Quarter. The full arcade
will feature interactive games and memorabilia from the famed MTV hit
show alongside a full-service sports bar with the largest televisions in
San Diego. A monthly DJ appearance from Cannon will be complemented
by various celebrity guests and the ‘Wild ‘N Out Girls.’ More
information about the rooftop beer garden, also opening in the second
phase, will be announced in the coming months.
Theatre Box®
will be located at 701 Fifth Ave. in the center of San Diego’s
bustling Gaslamp Quarter. More information about Theatre Box® is
available on the website at
www.theatrebox.com,
and on Facebook,
Instagram and Twitter
at @theatreboxENT.
ABOUT TCL CHINESE THEATRE
The
TCL Chinese Theatre, the iconic movie palace opened in 1927 by Sid
Grauman, is celebrating its 90th birthday this year. Best known
for movie premieres, red carpet events and handprint/footprint
ceremonies, the TCL Chinese Theatre has long been at the center of
Hollywood and remains the beloved movie theatre for many Hollywood
celebrities. More information is available at
www.tclchinesetheatres.com.
ABOUT SUGAR FACTORY
Sugar
Factory offers a sweet escape with locations throughout the United
States, including the newest locations outside of the Fashion
Show Mall in Las Vegas and in New York City on Broadway, a goblet bar
and retail locations at the Miracle Mile Shops inside Planet Hollywood
Resort & Casino in Las Vegas, retail stores at the Barclays Center
in Brooklyn, TCL Theatres in Hollywood, Union Square
in Washington, D.C. and at McCarran International Airport at the D
Gates. Additionally, Sugar Factory American Brasserie, complete with
retail and the brand’s popular restaurant, can be found in New York
City, Chicago, Pentagon City, Connecticut at Foxwoods
Resort Casino, Orlando and South Beach Miami. The brand will expand
into new domestic markets this year with a planned opening in Seattle
and two Artisanal Doughnut and Coffee Bars in New York. The brand
expanded internationally with its first retail store
overseas in Bahrain and restaurants at Festival City Mall and CityWalk
in Dubai and in Manila, Philippines. Additionally, Sugar Factory NYC was
listed “The Most Instagrammed Restaurant in the United States” in 2016
and Sugar Factory Ocean Drive was also the
only Florida restaurant to make the list.
More information about Sugar Factory is available at
www.sugarfactory.com,
on Facebook at
www.facebook.com/
ABOUT NICK CANNON WILD ‘N OUT SPORTS BAR AND ARCADE
Wild
‘N Out Sports Bar and Arcade is an all-new dining and entertainment
concept developed by actor, producer and television personality,
Nick Cannon located on Miami's famed Ocean Drive. Featuring various
live entertainment, classic arcade games, larger than life cocktails and
elevated sports bar dishes, the multi-purpose venue includes a
full-service sports bar and restaurant featuring memorabilia
from the famed MTV show. Wild ‘N Out Sports Bar and Arcade will open
its second location this summer inside of at Theatre Box® in San Diego’s
Gaslamp District. More information about Wild ‘N Out Sports Bar and
Arcade is available on the website at
www.
No comments:
Post a Comment