Marvel Comics’ Chatbot Allows Fans to Converse with some of their Favorite Marvel Super Heroes and Become Part of the Story
and helps you find your local comic shop through
Facebook Messenger and
Twitter DM
New York, NY—April 20, 2017—
Today, Marvel is excited to announce, an all-new way to interact
directly with the Marvel Universe, with Marvel’s first chatbot. Timed
with the release of Marvel Comics’
SECRET EMPIRE fans will have the ability to directly chat
with some of their favorite Marvel Super Heroes and be a part of the
Marvel Universe through
Facebook Messenger and
Twitter DM.
Powered by Conversable, this new chatbot experience presents a bold and
exciting new way for fans to interact with some of Marvel’s most
popular heroes who are directly
in the throes of Marvel Comics’ SECRET EMPIRE!
At launch, in support of Marvel Comics’ SECRET EMPIRE
event, the Marvel chatbot will allow fans the ability to converse with
everyone’s favorite neighborhood wall-crawler, Spider-Man! Fans will
also be able to engage in fun
quizzes & puzzles, receive exclusive first-looks, and find their
local comic shops.
“Marvel will always be on the forefront of exciting
new ways for fans to experience the Marvel Universe,” said Julie
Gerola, VP/GM Marketing & Digital Operations. “We are so excited to
debut a brand new way for our fans to engage directly
with some of the Marvel characters during the events of SECRET EMPIRE
and have the added ability to have their local comic
shop’s location sent directly to fans so that they can further explore
the entire Marvel Universe.”
The chatbot, produced in partnership with
Conversable Inc., leverages natural language processing (NLP) and
machine learning to engage users with an entirely unique adventure
written by Eisner Award-winning author, Jim McCann.
“When it comes to loyalty and engagement, Marvel
stands out as a leader. As consumers move to new platforms, it’s more
important than ever for brands to meet their audience where they are,”
said Ben Lamm, CEO of Conversable. “What Marvel
is doing is a truly original way for such a creative organization to
engage customers and tell stories through new mediums. Through the power
of conversational intelligence, fans can go from bystander to fully
immersed in the Marvel Universe and become part
of the story.”
All of this, plus much more, will be delivered directly to fans’ mobile devices and desktops through
Facebook Messenger and
Twitter DM. What will you say to Spider-Man? What kind of Easter
eggs will you be able to find? Find out this spring from Marvel Comics
during the launch of
SECRET EMPIRE in comic shops May 3rd.
About Marvel Entertainment
Marvel,
a wholly-owned subsidiary of The Walt Disney Company, is one of the
world's most prominent character-based entertainment companies, built on
a proven library
of more than 8,000 characters featured in a variety of media over
seventy-five years. Marvel utilizes its character franchises in
entertainment, licensing and publishing.
© 2017 MARVEL
About Conversable
Conversable
is a conversational intelligence platform. We power the intersection of
AI with messaging and voice. Our AI-driven platform helps brands reach
their customers
with automated experiences on all major messaging and voice
applications. Global brands trust our technology to enable
conversational commerce, resolve common customer requests, and deliver
content on-demand to reach their customers where they are.
No comments:
Post a Comment