Clever Fox debuts original augmented reality experience by VR horror master Dekker Dreyer at ScareLA.
Clever Fox debuts original augmented reality experience by VR horror master Dekker Dreyer at ScareLA.
Los
Angeles, CA (July 26th, 2017) - Clever Fox debuts Dekker Dreyer’s The
Summoning, an inter-connected augmented reality story experience to
ScareLA.
Releasing August 5th and 6th
at the LA Convention Center The Summoning is a large scale interactive
exhibit that begins by placing the audience into the role of urban
explorers ghost-hunting in the sealed basement of a Hollywood Hotel. The
experience is fully themed with period sets, lighting, projection
effects, and an original synthwave score. The story continues as a
limited collector’s edition box set of augmented reality prints and
stories.
From the official description:
In
the Summer of 1987 the followers of occultist Raphael Davidson went on a
killing spree that stunned Hollywood. The murders lead authorities to
the basement of the dilapidated Hotel Magnolia. When the police raided
the hotel they were shocked to find no traces of the cult or its leader.
It was as if they had vanished into thin air, but they left something
in their place... something so terrifying that the city sealed the
building.
You
and your group of urban explorers are about to enter the basement of
the Magnolia. Untouched for 30 years you’ll be the first people to
document this forgotten crime scene. Using your smartphone to reveal a
hidden dimension will you survive learning the secret of The Summoning?
Dekker
Dreyer, chief Creative Officer of Clever Fox and the mind behind VR
frights like The Depths, Coyote, and Last Man Standing is excited to
bring something unique to location-based AR experiences.
“VR
and AR have been a pretty safe space for content and although it’s been
embraced by myself and few other genre storytellers the landscape is
still very much a marketing friendly landscape. With The Summoning I’ve
created something that’s large scale and not tied to a film or TV
series. That frees us to push creative limits that you have to fight to
push when you’re creating something of this size. We’re expecting over
ten thousand people to experience this over a weekend, which is massive
for an original augmented reality experience. The dimension you look
into on your smartphone is human-scale and very scary. We’re going to
give a lot of people nightmares.”
Alongside
the release of The Summoning is Clever Fox’s AR Viewer app, currently
available on Google Play and coming this month to iOS. The Clever Fox AR
Viewer allows you to experience The Summoning and will also give you
access to future AR content at event locations, in print, and on the
web. Clever Fox recommends installing the AR Viewer before visiting
ScareLA.
The
Summoning is best experienced at ScareLA, but a smaller version of the
exhibit will be running at Arqade Immersive Entertainment Complex in
downtown Los Angeles starting in mid August through Halloween. The
Summoning collectors’ edition box set will be on sale in a limited
quantity of 500 for $29.99 and includes 20 original augmented reality
prints on archival rigid stock, a digital download of The Summoning
story, a signed certificate of authenticity, and comes in a branded
decorative wooden box.
About ScareLA:
ScareLA
is the world’s first summer Halloween convention. Situated in the
entertainment capital of the world, the event celebrates the American
scare season traditions and the diverse cultural heritage of the Greater
Los Angeles region. Featuring hundreds of specialty vendors, education
programming, world-class industry presentations, ScareLA draws over
10,000 professionals, fans and families from the U.S. and abroad to
celebrate Halloween early every summer. ScareLA is one of the fastest
growing independent fan conventions in the U.S. addressing a $10 billion
Halloween industry worldwide.
About Clever Fox:
Clever
Fox is an immersive entertainment studio creating original VR and AR
content as well as providing creative guidance and production services
to companies including Disney, Warner Bros and Hallmark.
ScareLA tickets and information are available at http://www.scarela.com
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