Todd McFarlane on Complex's BLUEPRINT

On this week’s episode of BLUEPRINT, Todd McFarlane opens up to host Noah Callahan-Beaver about his career as a comic book artist that includes making Spider-Man cooler and creating the Spawn character. He also shares his blueprint to launching Image Comics and McFarlane Toys.

McFarlane became a comic book superstar due to his work on Marvel’s Amazing Spider-Man franchise. With his style and commitment to work, McFarlane eventually worked his way to the top of Marvel’s artist roster. His pencils and covers for Spider-Man ultimately took that title to #1 and launched McFarlane’s career into comic book superstardom. McFarlane and a group of other prominent comic artists went on to form Image Comics, the parent corporation and publisher of each artist’s individual comic book company. Through Image Comics, McFarlane was finally able to publish Spawn, selling 1.7 million copies of the first issue. Spawn’s popularity led to the formation of McFarlane Toys – responsible for the creation of action figures, an animated series, a live action film, spawn.com – company website and fan community and more.

At the crossroad of inspiration, drive and genius sit the visionaries. In “Blueprint,” Complex Chief Content Officer Noah Callahan-Bever sits down with today’s most impactful Creative Directors, Inventors, Designers, Executives and Artists for a exploration of the key moves they made to realize their career and their impact on the culture.