Her Universe sent us a press release regarding their new Doctor Who Fangirl Fashion Collection. Picture above shows just 1 of the designs available. More can be found at Heruniverse.com
Los Angeles, CA, June 26, 2012 - Her
Universe™, a leader in female genre merchandise, announced today a
license with BBC Worldwide, to create a collection of Doctor Who apparel for the ever-growing female fan base for the television show.
Her Universe recognized the burgeoning force of female
Doctor Who fans and the need to create unique apparel and merchandise
just for them. The international iconic brand and television hit Doctor Who
is the longest-running sci-fi series in the world and continues to earn
critical acclaim as BBC AMERICA's highest rated series as well as the
#1 downloaded series for iTunes in 2011. The new Doctor Who collection by Her Universe will premiere in July with fashion tops featuring images, characters and phrases from the Doctor Who universe all with fashion-forward designs for girls to look "Geek Chic." To recognize their female Doctor Who fans, BBC Worldwide has created a special Doctor Who logo which will only appear on merchandise from the Her Universe collection.
Ashley Eckstein, founder of Her Universe and known to sci-fi fans as the voice of Ahsoka Tano on the hit animated series, Star Wars: The Clone Wars
also designed and created the Her Universe merchandise. "Her Universe
is a line for the fans," said Eckstein. "Many of our design choices and
decisions are influenced by our fans and Doctor Who was the #1
requested license by fangirls for us to pursue next. It was truly a
dream come true when BBC Worldwide asked us to do their female
merchandise and I am beyond excited to share this extraordinary
announcement with our girls today! In the words of the Doctor, I feel
like screaming Geronimo!"
Doctor Who apparel and accessories from the Her Universe collection will be available in the U.S. and Canada at both
www.heruniverseshop.com and
BBCAmericashop.com and through national retail outlets such as Hot Topic. Throughout 2012, the
Doctor Who merchandise will also be available at select conventions including San Diego Comic Con.
About Her Universe
Her Universe was launched in 2009 by actress and entrepreneur Ashley
Eckstein, and her partner, The Araca Group, known as one of the most
innovative theatrical production and merchandise companies in the world.
Her Universe was created to directly address the expanding market of
female fans by entering into its first agreement with Lucas Licensing to
develop and produce a line of female-centered
Star Wars apparel
and accessories. The success of that line was followed up with a
collection for the Syfy network including such shows as
Battlestar Galactica and with BBC America for its
Doctor Who franchise. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to
www.heruniverse.com and by following Eckstein on
Twitter and visiting the
Her Universe Facebook page.
About BBC Worldwide Ltd.
BBC Worldwide Limited is the main commercial arm and a wholly owned
subsidiary of the British Broadcasting Corporation (BBC). The company
exists to maximise the value of the BBC's assets for the benefit of the
licence fee payer and invest in public service programming in return for
rights. The company has five core businesses: Channels, Content &
Production, Sales & Distribution, Consumer Products and Brands,
Consumers & New Ventures, with digital ventures incorporated into
each business area. In 2010/11, BBC Worldwide generated profits of £160
million on sales of £1158 million and returned £182m to the BBC. For
more detailed performance information please see our Annual Review
website: www.bbcworldwide.com/annualreview
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