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Today, Disney announced details of the augmented shopping experience coming to D23: The Ultimate Disney Fan Event presented by Visa®, including new locations and licensees, exclusive merchandise, and advanced technology to help ease the shopping experience. D23: The Ultimate Disney Fan Event will bring the best in Disney storytelling and innovation to Anaheim, California, on August 9, 10, and 11, 2024, and guests will be able to experience expansive retail offerings from across the worlds of Disney, from limited edition pins to clothing, books, music, and more.
WHERE TO SHOP
World of Disney: The Product Experience
Disney fans are unlike any other and, at this year's event, they will
have the opportunity to take their fandom to the next level with World
of Disney: The Product Experience, the must-visit destination to shop
and explore new and limited-edition merchandise from D23 Marketplace,
Disney Publishing, Disney Store, and more. This expansive and reimagined
experience will be located on North Level 200 of the Anaheim Convention
Center. Disney Consumer Products invites fans to interact and engage
with some of their favorite products and stories from Disney, Pixar,
Marvel, and Star Wars.
D23 Marketplace
Returning this year in a new location within World of Disney: The
Product Experience is the D23 Marketplace. This 16,000 square-foot
retail location will bring together the most exciting products from
DisneyStore.com and Disney Parks, offering merchandise from fan-favorite
collections including Disney Limited Edition Dolls; the brand-new vinyl
series Disney Lacers; and Star Wars, Marvel, and Pixar
must-haves. For those fans of Disney Pin Trading, this will also be a
great spot to buy all-new limited-edition styles including a special
collection that nods to the 25th Anniversary of Disney Pin Trading.
Attendees will find a wide assortment of new product debuts, curated
brand collections, specialty items, and milestone anniversary
collectibles.
DisneyStore.com
Shop the stories you love with DisneyStore.com, the official home of
genuine Disney merchandise for fans of all ages. Offering uniquely
imagined special-edition products and collections, DisneyStore.com will
have select items from D23: The Ultimate Disney Fan Event for sale,
including Star Wars and Marvel must-haves, Disney Limited
Edition Dolls, and the brand-new vinyl series, Disney Lacers, starting
Monday, August 12 at 8 AM PT at DisneyStore.com/D23Event2024 while supplies last.
Disney Publishing
Disney Publishing shares stories that foster a love of reading, inspire
natural curiosity, and excite fans. Home to best-selling books, comics,
magazines, digital interactive storytelling products, audiobooks, and
beyond, Disney Publishing merchandise will be located within World of
Disney: The Product Experience as the premiere destination for Disney
books, fan-favorite stories, and collectible titles. First-to-market
books will be available including must-reads from Bob Weis, former
President of Walt Disney Imagineering; Pete Docter, Pixar Animation
Studios’ Chief Creative Officer; Martha Blanding, incoming Disney
Legend; Ashley Eckstein, voice of Ahsoka Tano in the animated television
series Star Wars: The Clone Wars, and more. These celebrated
authors will also sign copies of their new books at both Talent Central
and Live at World of Disney: The Product Experience. While they shop,
fans can also enjoy a brand-new sip and shop experience featuring the
latest blend from Joffrey's Coffee & Tea Co.
The Walt Disney Company Store
The Walt Disney Company Store is making its first appearance at D23:
The Ultimate Disney Fan Event with not one, but two locations on the
show floor. The Walt Disney Company Store in Hall D will feature new
merchandise from The Walt Disney Studios, the Walt Disney Archives, and
The Walt Disney Company. From The Walt Disney Studios, guests will enjoy
a collaboration with Loungefly featuring a Studio Patches Canvas
Backpack, as well as a crossbody bag highlighting the renowned Team
Disney building that includes a Disney Legends Award detachable coin
purse. The Walt Disney Archives assortment will include a Studio
Baseball League Jersey and The Walt Disney Company collection will
include a stylish denim jacket, collegiate ivory tee, and sleek
16”computer sleeve. This location will also feature collectible
figurines depicting iconic locations across The Walt Disney Studios Lot,
including the Partners Statue, Sharing the Magic Statue, Pluto’s Corner
Sign, and Water Tower. This location will be cashless. In collaboration
with D23: The Official Disney Fan Club, The Walt Disney Company Store
will now be home to the official merchandise for D23: The Ultimate
Disney Fan Event. Fans will be able to shop a variety of products, from
varsity jackets to a pin trading backpack.
The Walt Disney Company Pin Store
The Walt Disney Company Pin Store in Hall B will feature a large
assortment of limited-edition pins with a new assortment daily on Friday, Saturday, and Sunday. This store is a perfect spot for both new and experienced collectors. This location will be cashless.
Mickey’s of Glendale
Mickey’s of Glendale, the Walt Disney Imagineering store, returns to
D23: The Ultimate Disney Fan Event, with two stores in Hall C of the
Anaheim Convention Center. This year at Mickey’s of Glendale, fans will
find numerous collections featuring the work and talent of Disney
Imagineers. These unique spotlight collections are inspired by Disney
characters, theme park attractions, and more. Shop wickedly cute Disney
Villain enamel figures or dive into the comic book world of Walt
Disney’s The Sorcerer’s Apprentice.
Mickey’s of Glendale Pin Store
Disney pin enthusiasts will want to stop by the Mickey’s of Glendale
Pin Store, which will release a new assortment of limited-edition pins
daily on Friday, Saturday, and Sunday. The Mickey’s of Glendale Pin Store will be cashless and
require guests to have the Disneyland app downloaded to their
smartphone device to make a purchase. Come prepared and have the app
downloaded and account created ahead of time.
Disney Studio Store Hollywood
The magic of Hollywood returns to Anaheim at the Disney Studio Store
Hollywood, located in Hall B, where guests can purchase newly released
limited-edition pins, framed pin sets, and official Disney Studio Store
Hollywood branded apparel. New limited-edition pins will be released on
Friday and Saturday. While at this location, guests can stop by and snap
a selfie in a sweet photo op! The Disney Studio Store Hollywood will be
cashless.
Sponsors and Licensees
D23: The Ultimate Disney Fan Event will also have more fan-favorite
brands and shopping opportunities than ever before throughout the show
floor. Fans will find new and D23-exclusive merchandise including mini
backpacks, keychains, and pins from Loungefly; a lab-grown Mickey Mouse
pendant from Pandora; event-branded charms from RockLove Jewelry; and
pieces featuring Disney Princess and Villain characters from Enchanted
Disney Fine Jewelry. Fans will also see Disney, Marvel, and Star Wars-inspired
watches from Citizen Watch and the limited-edition Infinity Gem
Collection from East Continental Gems. Brands including Cakeworthy,
RSVLTS, Rock ‘Em Socks, BoxLunch, and Her Universe will have new,
event-exclusive, and first-to-purchase apparel for sale. Fans of Disney
Lorcana TCG will have access to a limited-edition D23 Collection set at
Ravensburger’s booth on the show floor, and Hallmark will have a
Keepsake Ornament. Kidrobot is launching a new Stitch collection, and
Just Play will have a new Disney Doorables collection, among other
products.
HOW TO SHOP
Disney is dedicated to making the fan shopping experience seamless and
is excited to announce the return of merchandise mobile checkout and
virtual queue at select locations. Both services will be available
through a direct link from the Disney D23 app to the Disneyland app. The
Disney D23 app is currently available for download on the app store for
iOS and Android
devices and an update coming soon will add functionality to help guests
navigate all the entertainment, presentations, shopping, photo
opportunities, and magic that Disney has in store at this year’s event.
The Disneyland app is currently available for download on the app store
for iOS and Android devices. Many locations are cashless venues and will only accept a credit or debit card.
Fans will have the opportunity to explore the show floor while waiting
to shop by signing up for a “boarding group” with virtual queue on the
Disneyland app through the Disney D23 app and receive a notification
when it’s their turn to shop. Joining the virtual queue does not grant
immediate access to any experience, and there may still be a queue and
waiting period at the location. The virtual queue is limited in capacity
and subject to availability.
Guests will be able to access the D23 Marketplace, The Walt Disney
Company Store, The Walt Disney Company Pin Store, Mickey’s of Glendale
(Friday only), Mickey’s of Glendale Pin Store, and Disney Studio Store
Hollywood (Friday and Saturday only) only via virtual queue. Virtual
queue will be required to shop at these locations starting when the
event opens at 9 AM PT each day. There will be no stand-by queues
available in the mornings, but stand-by opportunities may be available
later in the afternoon each day if all virtual queue boarding groups
have been recalled. All merchandise is subject to availability and
inventory may sell out. The number of items per purchase will be
limited. Traditional queuing is available at locations not utilizing
virtual queue.
Save time while shopping by paying for items using the Disneyland app at
select locations. Simply scan each item’s barcode to add it to a
shopping bag and pay for items by selecting “Purchase.” Once a purchase
is complete, show the QR code confirmation to a Cast Member at the
merchandise mobile checkout station to scan before exiting the store. A
digital receipt will be sent to the email address linked to the
Disneyland app, and all eligible discounts will be automatically
applied. The merchandise mobile checkout service is available in
addition to traditional checkout services.
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