Disney Announces New Shopping Experiences and Exclusive Merchandise Available to Fans at D23 Expo

 

Today, Disney unveiled the full lineup of exclusive retail experiences and merchandise coming to D23: The Ultimate Disney Fan Event presented by Visa, taking place August 14, 15, and 16, 2026, in Anaheim, California. Shopping will once again be a cornerstone of this year's celebration, offering fans even more ways to engage with the stories, characters, and brands they love. Highlights include an all-new store from Mickey's of Glendale; The Disney Experiences Auction – Rare and Remarkable Finds from Disney Parks featuring props, artwork, and other unique treasures; limited-edition pins and collectibles; first-to-market brand collaborations and books; event-exclusive apparel; collectible vinyl records; and more.

Spanning the Disney universe, these curated shopping destinations transform retail into an immersive part of the event, offering attendees access to exclusive releases, limited-edition merchandise, and unique treasures available only at the event, while creating new ways for fans to celebrate their connection to Disney. Reflecting the passion of Disney’s global fandom and the company’s unmatched ability to create cherished stories that span generations, D23: The Ultimate Disney Fan Event is one of the most highly anticipated events of the year and brings Disney’s unmatched ability to create meaningful connections to life through experiences designed especially for its most passionate fans.

“Shopping is a fan-favorite part of the event, and this year our teams across Disney have come together to make it truly one of a kind,” said Michael Vargo, head of D23: The Official Disney Fan Club. “We can’t wait for fans to discover exclusive merchandise they won’t find anywhere else and take a piece of the magic home to enjoy long after the event ends.”

DISNEY ANNOUNCES EXCLUSIVE EXPERIENCES COMING TO THE LARGEST SHOW FLOOR EVER AT D23: THE ULTIMATE DISNEY FAN EVENT

 

DISNEY ANNOUNCES EXCLUSIVE EXPERIENCES COMING TO THE LARGEST SHOW FLOOR EVER AT D23: THE ULTIMATE DISNEY FAN EVENT

Disney Princess concert taking place during D23 Day at Disneyland Resort announced as a kickoff to the weekend and World Princess Week.

The expanded show floor will play host to all the worlds of Disney, with immersive walkthrough locations, interactive experiences, first-look moments, and the return of Talent Central. 

DISNEY ANNOUNCES INCREDIBLE LINEUP OF ALL-DAY PROGRAMMING FOR D23: THE ULTIMATE DISNEY FAN EVENT

Three days of unforgettable Disney magic, exclusive reveals, legendary talent, and once-in-a-lifetime fan experiences coming to Anaheim, California.

 

BURBANK, Calif., July 13, 2026 – Today, Disney announced a spectacular slate of programming happening during D23: The Ultimate Disney Fan Event presented by Visa, the highly anticipated event coming to Anaheim, California on August 14, 15, and 16, 2026. D23: The Ultimate Disney Fan Event is the can’t-miss event of the year for Disney fans of all ages and there are even more ways for fans to experience all the worlds of Disney like never before with nostalgic panels, showstopping performances, and all-new offerings. With full-day Sunday D23 Fan Passes still available, along with Afternoon Only Fan Passes for Friday, Saturday, and Sunday, there’s so much for Disney fans to discover.

D23 GIVES FANS A SNEAK PEEK OF WHAT’S COMING TO THE HIGHLY ANTICIPATED EVENT ON AUGUST 14, 15, AND 16

D23 GIVES FANS A SNEAK PEEK OF WHAT’S COMING TO THE HIGHLY ANTICIPATED EVENT ON AUGUST 14, 15, AND 16

D23: The Ultimate Disney Fan Event Will Offer Fans More Ways Than Ever to Experience the Worlds of Disney, with the Largest and Most Innovative D23 Show Floor, Week-Long Celebrations, Exceptional Programming, Extended Hours, and More

Disney Announces Expansive Shopping Opportunities and Exclusive Merchandise Available to Guests at D23: The Ultimate Disney Fan Event

 

 

Today, Disney announced details of the augmented shopping experience coming to D23: The Ultimate Disney Fan Event presented by Visa®, including new locations and licensees, exclusive merchandise, and advanced technology to help ease the shopping experience. D23: The Ultimate Disney Fan Event will bring the best in Disney storytelling and innovation to Anaheim, California, on August 9, 10, and 11, 2024, and guests will be able to experience expansive retail offerings from across the worlds of Disney, from limited edition pins to clothing, books, music, and more.