July 28, 2026 As
part of DC's presence throughout last week's convention, Unlock DC
helped everyone discover DC programming, activations, panels and
exclusive rewards across San Diego.
The mobile-first web experience served as a central hub for all to
explore DC throughout the week, helping attendees navigate activations
across the convention while unlocking exclusive offers and rewards.
Throughout the event, attendees visited DC Street Signs located across
the convention area to scan QR codes, earn stars and redeem exclusive
rewards at the
DC Rewards Truck, including a limited-edition DC collectible
watch. The truck became a popular destination as attendees lined up to
claim rewards and trade with fellow participants.
Unlock DC encouraged visitors to explore DC's footprint throughout San
Diego by connecting digital and in-person experiences during the
convention.
