FX’s AHS 13 Flavors at SDCC 2026

Photo Credit: FX

Who tried all 13 flavors of the AHS ice cream during SDCC? We made it to 2 locations but did not make it to the 13th flavor activation which looked pretty damn cool. 

Unlock DC Connects Everyone to Everything DC Across The Convention and San Diego

July 28, 2026 As part of DC's presence throughout last week's convention, Unlock DC helped everyone discover DC programming, activations, panels and exclusive rewards across San Diego. 

 

The mobile-first web experience served as a central hub for all to explore DC throughout the week, helping attendees navigate activations across the convention while unlocking exclusive offers and rewards. 

 

Throughout the event, attendees visited DC Street Signs located across the convention area to scan QR codes, earn stars and redeem exclusive rewards at the DC Rewards Truck, including a limited-edition DC collectible watch. The truck became a popular destination as attendees lined up to claim rewards and trade with fellow participants.

 

Unlock DC encouraged visitors to explore DC's footprint throughout San Diego by connecting digital and in-person experiences during the convention. 

"MATCHBOX THE MOVIE" STARRING JOHN CENA

 

Inspired by the iconic Mattel toys, “Matchbox The Movie” is an action-packed, globetrotting adventure about a group of friends since childhood who have their lives upended when undercover CIA agent Sean (John Cena), their long-absent former leader, returns to their small town and unwittingly gets them embroiled in a frantic international pursuit to save the world.

 

An Apple Original Film hailing from Skydance Media and Mattel Studios, “Matchbox The Movie” is directed and executive produced by Sam Hargrave and written by David Coggeshall. David Ellison, Dana Goldberg and Don Granger produce for Skydance, and Robbie Brenner and Ynon Kreiz produce for Mattel Studios. Jules Daly also serves as producer. Patrick Newall and Elizabeth Bassin serve as executive producers.

 

 

Jamie Campbell Bower Guest DJs and Nazgnagôls Descend at Prime Video/IGN’s SDCC Party

On Friday, July 24, 2026, Prime Video and IGN took over San Diego Comic Con with a rousing celebration at FLOAT at the Hard Rock Hotel. Among the party’s highlights was a 20-minute guest DJ set by The Lord of the Rings: The Rings of Power star Jamie Campbell Bower, as well as a special surprise appearance by the series’ Nazgnagôls, ring-servants to Sauron, who will be making their debut in the upcoming third season, premiering on Prime Video on November 11, 2026. Guests were also able to take their photo on Sauron’s throne, and view his crown and gauntlet on display. 

Funko! Pop Yourself and Pop! Mystery Exclusive SDCC Experiences

Funko is bringing con attendees all-new Spider-Man Pop! Yourself and Pop! Mystery experiences to the con floor! 

Fans can embrace their inner superhero with the Pop! Yourself Spider-Man: Brand New Day SDCC Exclusive Bundle, an immersive, convention-only experience available exclusively at SDCC. Priced at $60, the SDCC-exclusive Pop! Yourself Spider-Man: Brand New Day Bundle includes: 

• A custom Pop! Yourself Spider-Man: Brand New Day cosplay figure 

• Select (2) Spider-Man-inspired accessory options, including: Spider Web, Spider-Man-themed Convention Lanyard, Spider-Man Cosplay Mask

• A Bitty Pop! Hulk collectible 

• Exclusive SDCC convention-themed packaging and stickers 

• A protective Pop! display protector 

The Auction by Google Play Coming to Comic-Con

 

Introducing The Auction by Google Play, coming to Comic-Con® in San Diego on July 23-25, with a live auction taking place on July 25 at 5pm PT.

Join us at ICON for this first-of-its-kind experience for Google Play Points members  to redeem exclusive, extraordinary rewards, like a Gemagotchi Emerald Necklace,  a Transparent Turntable & Crunchyroll Vinyls, a Backbone One | DEATH  STRANDING 2 Limited Edition, and a Herman Miller Vantum Gaming Chair.

DC Launches Unlock DC as Fans Prepare to Take Over San Diego

DC today announced that registration is now open for Unlock DC, a new digital destination that brings together everything fans need to experience DC across the convention hall and the city. 

 

Unlock DC serves as the central hub for all to discover DC programming, activations, panels and experiences. The mobile-first web experience brings together DC's full convention footprint into one destination, making it easier for everyone to navigate everything DC has happening across the convention hall and the city. Register in advance to jump into Unlock DC as soon as it goes live Thursday morning. Early registrants will receive a notification the moment the experience launches. 

Disney Announces New Shopping Experiences and Exclusive Merchandise Available to Fans at D23 Expo

 

Today, Disney unveiled the full lineup of exclusive retail experiences and merchandise coming to D23: The Ultimate Disney Fan Event presented by Visa, taking place August 14, 15, and 16, 2026, in Anaheim, California. Shopping will once again be a cornerstone of this year's celebration, offering fans even more ways to engage with the stories, characters, and brands they love. Highlights include an all-new store from Mickey's of Glendale; The Disney Experiences Auction – Rare and Remarkable Finds from Disney Parks featuring props, artwork, and other unique treasures; limited-edition pins and collectibles; first-to-market brand collaborations and books; event-exclusive apparel; collectible vinyl records; and more.

Spanning the Disney universe, these curated shopping destinations transform retail into an immersive part of the event, offering attendees access to exclusive releases, limited-edition merchandise, and unique treasures available only at the event, while creating new ways for fans to celebrate their connection to Disney. Reflecting the passion of Disney’s global fandom and the company’s unmatched ability to create cherished stories that span generations, D23: The Ultimate Disney Fan Event is one of the most highly anticipated events of the year and brings Disney’s unmatched ability to create meaningful connections to life through experiences designed especially for its most passionate fans.

“Shopping is a fan-favorite part of the event, and this year our teams across Disney have come together to make it truly one of a kind,” said Michael Vargo, head of D23: The Official Disney Fan Club. “We can’t wait for fans to discover exclusive merchandise they won’t find anywhere else and take a piece of the magic home to enjoy long after the event ends.”

FX’s AHS 13 Flavors at San Diego Comic-Con

Here's the lineup of where to get 12 of the 13 Flavors of FX's AHS Ice Cream during San Diego Comic Con this year. The 13th scoop experience details will be announced on Saturday morning on FX's socials. 

Thursday, 7/23

 

10AM - 2PM

COVEN: Fifth Ave. Landing Lot B

FREAK SHOW: Hilton San Diego Bayfront Lawn

 

3PM - 7PM

MURDER HOUSE: Copley Alley at the Horton Grand Hotel

ASYLYM: MLK Promenade

 

Friday, 7/24

 

10AM - 2PM

HOTEL: Fifth Ave. Landing Lot B

CULT: Hilton San Diego Bayfront Lawn

 

3PM - 7PM

APOCALYPSE: Copley Alley at the Horton Grand Hotel

ROANOKE: MLK Promenade

 

Saturday, 7/25

 

10AM - 2PM

1984: Copley Alley at the Horton Grand Hotel

DELICATE: Hilton San Diego Bayfront Lawn

 

1PM - 5PM

DOUBLE FEATURE: Fifth Ave. Landing Lot B

NYC: MLK Promenade

 All giveaways while supplies last.

HASBRO PRESENTS A BLOCKBUSTER LINEUP OF ICONIC BRANDS, NEW IPS, AND FAN EXPERIENCES AT SDCC 2026

 

Hasbro, a leading games, IP and toy company today announced an action-packed lineup of products, panels and fan-first experiences for San Diego Comic-Con. At Booth #3213, fans can explore an unmatched portfolio of iconic Hasbro brands including Transformers, Dungeons & Dragons, Magic: The Gathering, My Little Pony, G.I. Joe, and Power Rangers—alongside premier collaboration brands like Star Wars™ and Marvel from Disney Consumer Products, KPop Demon Hunters from Netflix, The Legend of Zelda from Nintendo, Ghostbusters from Sony, Beyblade X from ADK Emotions NY Inc. and T-Licensing Inc., and many more. 

“San Diego Comic-Con remains one of the most exciting moments of the year for fans and for Hasbro,” said Billy Lagor, President of Toys & Board Games at Hasbro. “It’s where fandom comes to life, and for us, it’s a chance to celebrate the stories, characters, and worlds fans love most. From must-have product exclusives at our Hasbro Pulse Store to highly anticipated brand panels and exciting new collaborations with globally loved entertainment properties, we’re continuing to expand what’s possible in the fan space.  Throughout the weekend, we’re creating moments that spark connection, fuel nostalgia, and bring fans of all generations together through the joy of play.” 

Mondo's Toy Talk Live Panel at SDCC

Join members of the Mondo creative team, along with special guest moderator Bryan Starr, for our Toy Talk Live panel, where we'll take a deeper look at the latest and upcoming releases. Attendees joining us on Thursday, July 23, from 2:00–3:00 PM PT in Room 7AB will receive a panel exclusive poster designed by Nolan Fleming, and have a chance to win one of many giveaways!

​

While you're exploring, don't forget to discover everything we're bringing to the Mondo booth (Hall G, #5137). Hidden beneath the surface, we've reeled in a few very limited quantity, in-booth only, Warehouse Finds.

The Nacelle Company & Oni Press Celebrate THE ART OF THE TOYS THAT MADE US on KICKSTARTER

 

Oni Press, the multiple Eisner and Harvey Award–winning publisher of groundbreaking comics and graphic novels since 1997, and global entertainment powerhouse The Nacelle Company are proud to reveal THE ART OF THE TOYS THAT MADE US, capturing the instantly recognizable designs, artwork, advertising, concept art, and more from the brands behind the smash-hit streaming series created by Nacelle founder and CEO Brian Volk-Weiss.

​

After three hit seasons (with two new seasons on the way), get ready to watch THE TOYS THAT MADE US rocket off of television screens and into a brand-new, lovingly designed set of deluxe, oversized hardcover art books debuting first on Kickstarter, alongside an eye-popping array of limited edition merchandise and collectibles. In the immortal words of every Saturday morning toy commercial: “Get them while supplies last!”

​

Packed with artwork, stories, and behind-the-scenes details assembled from THE TOYS THAT MADE US archives, this two-volume set is the ultimate accessory for the toy brands you know and love. Clocking in at roughly 250 pages each, this deluxe hardcover artbook set will take an eye-popping look at the world-class brands and awe-inspiring iconography that define THE TOYS THAT MADE US, including Hasbro’s G.I. Joe, Mighty Morphin Power Rangers, My Little Pony, Nerf, and Transformers; Mattel Inc.’s iconic brands Barbie®, Hot Wheels®, Masters Of The Universe®, and Polly Pocket®; and Nacelle’s own BIKER FROM MARS, POWER LORDS, ROBOFORCE, SECTAURS, C.O.W.–BOYS OF MOO MESA, BARNYARD COMMANDOS, and THE GREAT GARLOO.

UDON'S COMIC-CON 2026 FULL SCHEDULE

UDON AT COMIC-CON 2026! UDON Entertainment returns to Comic-Con International: San Diego 2026 with incredible creators, exclusive merch, and a full slate of signings and panels!

July 17, 2026—UDON Entertainment is BACK AT COMIC-CON! Join us at booth #100 just inside the Hall A doors for an incredible booth design, exclusive merchandise, signings featuring Shinkiro and the UDON Crew, and so much more! Keep reading for: SIGNINGS - PANELS - COMICS AND MERCH, INCLUDING: SHINKIRO - STREET FIGHTER - SHANTAE - MEGA MAN - DARKSTALKERS - PERSONA 5

MESHUGGAH Announces Exclusive Signing and Limited-Edition Transformers Collaboration at SDCC 2026

MESHUGGAH members Tomas Haake and Mårten Hagström will make a special appearance at San Diego Comic-Con, signing for fans at the Reigning Phoenix Music/Stern Pinball booth, #4029, on Friday, July 24, at 3:30 p.m. The appearance will coincide with the unveiling of a limited-edition MESHUGGAH x Hasbro’s Transformers T-shirt, created to celebrate four decades of The Transformers: The Movie and three decades of MESHUGGAH’s seminal album Destroy Erase Improve. The collaboration draws inspiration from the transformation of Megatron in the 1986 animated film. After being destroyed in battle by Optimus Prime, Megatron is betrayed by Starscream and cast into space, before being rebuilt by Unicron as Galvatron, a narrative progression that mirrors the title Destroy Erase Improve. “Big machinery. Massive destruction. Reconfiguration. A pretty accurate analogy to our sound, is it not?” says Mårten Hagström.

The Must-Have SDCC Cards to Chase from KAYOU

For trading card collectors and fans alike, the real thrill of San Diego Comic-Con isn't just getting into the show – it's scoring the hottest merch! This year, KAYOU has turned SDCC into the ultimate chase with a slate of promotional (PR) trading cards that can only be found across three locations: the San Diego Convention Center, the Interactive Zone at Petco Park, and Tito Rick's Garage.

Leading the chase is KAYOU’s exclusive collaboration with BOOM! Studios and My Little Pony. Fans can chase six cards that come together to form a panoramic illustration of the Mane 6 by legendary My Little Pony artist Andy Price. At BOOM! Studios' booth (#2229), fans can pick up an SDCC-exclusive blind bag, featuring a BOOM! Studios comic book cover paired with its matching KAYOU trading card – plus two additional random cards to collect!