HASBRO PRESENTS A BLOCKBUSTER LINEUP OF ICONIC BRANDS, NEW IPS, AND FAN EXPERIENCES AT SDCC 2026

 

Hasbro, a leading games, IP and toy company today announced an action-packed lineup of products, panels and fan-first experiences for San Diego Comic-Con. At Booth #3213, fans can explore an unmatched portfolio of iconic Hasbro brands including Transformers, Dungeons & Dragons, Magic: The Gathering, My Little Pony, G.I. Joe, and Power Rangers—alongside premier collaboration brands like Star Wars™ and Marvel from Disney Consumer Products, KPop Demon Hunters from Netflix, The Legend of Zelda from Nintendo, Ghostbusters from Sony, Beyblade X from ADK Emotions NY Inc. and T-Licensing Inc., and many more. 

“San Diego Comic-Con remains one of the most exciting moments of the year for fans and for Hasbro,” said Billy Lagor, President of Toys & Board Games at Hasbro. “It’s where fandom comes to life, and for us, it’s a chance to celebrate the stories, characters, and worlds fans love most. From must-have product exclusives at our Hasbro Pulse Store to highly anticipated brand panels and exciting new collaborations with globally loved entertainment properties, we’re continuing to expand what’s possible in the fan space.  Throughout the weekend, we’re creating moments that spark connection, fuel nostalgia, and bring fans of all generations together through the joy of play.” 

IDW Panels, Signings & More at SDCC 2026

SDCC 2026: IDW EXCLUSIVES (booth #2729) EXCLUSIVE COVERS GODZILLA VS AMERICA: SAN DIEGO one shot cover by Godtail THE ROCKETEER: INFILTRATOR! #1 by Nathan Szerdy ​SONIC X GODZILLA #1 by Natalie Haines STAR TREK: RED SHIRTS - GHOST OF THE 21ST CENTURY #1 by Tristan Jones, Charlie Kirchoff ​THE HORROR OF GODZILLA #1 by Andrew K Currey TMNT #300 lithograph by Chuck U TMNT: THE LAST RONIN - TRAINING DAY by Attack Peter TMNT: THE LAST RONIN #1 reprint variant cover by Boss Logic EARLY ACCESS HELLO KITTY AND FRIENDS: HELLO WORLD #1 by Mirka Andolfo EVENT HORIZON: DARK DESCENT hardcover edition cover by Tristan Jones

SDCC Panels Hosted by Roddenberry Entertainment

 

Experience live panels exploring Star Trek and paying homage to 60 years

PANEL DESCRIPTIONS:

Thursday, July 23th, 12:30pm, Room 24ABC

Star Trek’s Family Tree

For Star Trek's 60th anniversary, this panel explores the creative lineage that shaped the final frontier and the legacy it created in return. From early influences like Forbidden Planet and mid-century science fiction, to the groundbreaking ideas explored by Gene Roddenberry, and the countless films and series inspired by Trek, we map the franchise’s place in pop culture history. Featuring creators, historians, and special guests, this conversation highlights the ideas, ethics, and imagination that continue to define Star Trek across generations.

Friday, July 24th, 10:30am, Room 10

Designing the Future: 60 Years of Star Trek Visual Evolution

Star Trek’s vision of the future has been shaped as much by its design as its storytelling. From the clean optimism of the original Enterprise to the layered realism of modern Trek, this panel explores how artists and designers have defined the look and meaning of the future across six decades. Using rare materials from the Roddenberry Archive, we examine how design choices reflect changing ideas about technology and humanity.

Friday, July 24th, 7:00pm, Room 23ABC

Out New Life and New Civilizations: Star Trek and Real-Life Astronomy

When Jean-Luc Picard says the Enterprise’s mission is “to explore strange new worlds; to seek out new life and new civilizations; to boldly go where no one has gone before”—what does that mean? Science fiction powerhouse Roddenberry Entertainment has come together some of the preeminent scientists from NASA’s Jet Propulsion Laboratory and experts in astronomy to break down what making contact with alien civilizations might entail and how we are working to make this science fiction fantasy into a concrete reality. 

About Roddenberry Entertainment

Roddenberry Entertainment is a science fiction leader, passionately providing thought-provoking, quality genre entertainment that sustains the legacy of our founder, Gene Roddenberry. The company is devoted to producing viewer-centric entertainment that actively recognizes the integral role audiences play in the creation of any franchise, as well as the role substantive entertainment can play in bettering society. Roddenberry Entertainment’s productions promote experience over observation; encouraging audiences to think, question and challenge the status quo of the world in which we live. As stewards of Star Trek, its most recent productions include: Star Trek: Starfleet Academy, Star Trek: Strange New Worlds, and Star Trek: Lower Decks among others. 

IDW's Full Lineup of Exclusives, Panels, and Signings for SDCC 2026

SAN DIEGO COMIC-CON 2026 IDW PUBLISHING EXCLUSIVES INCLUDE COMICS & FREEBIES, BOOTH SIGNINGS, AND PANELS FEATURING HELLO KITTY, EVENT HORIZON, TMNT, GODZILLA, STAR TREK, IDW DARK, GEORGE TAKEI AND MORE   LOS ANGELES, CA (July 14, 2026) – IDW Publishing are set to celebrate SDCC in spectacular fashion with multiple launches including HELLO KITTY, THE LAST RONIN: TRAINING DAY, SONIC X GODZILLA, THE HORROR OF GODZILLA, and more!!! Featuring a brand-new booth design (#2729 on the show floor), IDW is proud to celebrate its comics and creators with 25 signings, a panel every day packed with reveals, cool convention collectibles, and MERCH!!! Check out the full list below.

STAR TREK TO TRANSFORM SAN DIEGO INTO A STAGE WITH A “STRANGE NEW SPECTACLE” SURPRISE IMMERSIVE PERFORMANCES ON JULY 26 IN THE GASLAMP QUARTER

STAR TREK is about to boldly go where no fan event has gone before. To celebrate the launch of Season 3 of STAR TREK: STRANGE NEW WORLDS, which premiered July 17 on Paramount+, “out of this world” dancers and performers dressed as the U.S.S. Enterprise crew are beaming down onto the streets of San Diego with a show-stopping spectacle.

On Saturday, July 26, the Gaslamp Quarter will transform into a living stage, as fans journey through five immersive, “strange new worlds” inspired by this season’s genre-bending episodes: a noir murder mystery, a zombie horror, a 60s retro mission, a Vulcan wedding, and plenty of sci-fi mayhem. This bold, live performance, created by JFI Productions and their performers, is more than an exhibition, it is a chance to step into the story. Star Trek performances will be popping up at the Interactive Zone at Petco Park between 3:00 and 4:00pm and outside the Paramount+ Lodge at Happy Does (340 Fifth Ave) between 6:00 and 8:00pm. Follow @StarTrek social handles to learn about additional performance locations.  

This exciting activation will follow the “Star Trek” Universe panel, featuring exclusive back-to-back conversations with the cast and executive producers from the Paramount + Original STAR TREK: STRANGE NEW WORLDS and the upcoming new series STAR TREK: STARFLEET ACADEMY. Plus, exclusive first looks, reveals and surprises! Moderated by “Star Trek” legend Robert Picardo. Saturday, July 26, 12:30-2:00 PM, PT, Hall H

“This performance is a love letter to STAR TREK: STRANGE NEW WORLDS, a high-energy celebration that honors the heart of the series while exploring the edges of genre. Whether you're here for the sci-fi, the drama, the adventure, or just the sheer joy of it all, there’s something in this for you,” said Stephanie Turek, Creative Director and Choreographer of JFI Productions.

New to the franchise or a seasoned Starfleet captain, prepare for a memorable moment anyone can enjoy. Go beyond watching STAR TREK; this is your chance to experience it. 

The first two seasons of STAR TREK: STRANGE NEW WORLDS are now streaming on Paramount+. New episodes of Season 3 drop every Thursday through September 11.

Click here to learn more and stream STAR TREK: STRANGE NEW WORLDS on Paramount+ now. 

Factory Entertainment Reveals Its Plans For San Diego Comic-Con 2025

 

Factory Entertainment Reveals Its Plans For San Diego Comic-Con 2025

San Diego, CA, USA – Factory Entertainment, a fan-favorite producer of licensed pop-culture collectibles, and a staple exhibitor at San Diego Comic-Con since 2011, has revealed its 2025 line of Convention Exclusive Premiere items, which will be available for purchase for the first time anywhere at its booth (#2743) at SDCC.

Titan Entertainment Announces SDCC 2025 Exclusives

 

Titan announces the following products, all of which will be available EXCLUSIVELY at Booth #5537 San Diego Comic Con from July 24 – 27 2025. These include books debuting at the show and limited editions, exclusive comics and awesome limited-edition collectibles for fans of Star Trek, Rocky Horror Show, Hannibal, Doctor Who, Genshin Impact, Junji Ito, Godzilla and Conan! Titan Entertainment will be found at Booth #5537 (Door C Cityside). 

CONAN THE BARBARIAN #21  
SDCC EXCLUSIVE DAN PANOSIAN FOIL! 

NEW STORY ARC STARTS HERE! The Great Serpent’s influence twists and turns, pulling Conan into their deadly coils as the Cimmerian and his allies are lured into Stygia…What they find on this journey will make their blood run cold and set the stage for a conflict beyond their wildest imagination! Conan the Barbarian #21 SDCC edition comes with an exclusive foil Dan Panosian cover. Only available at Titan Entertainment’s Comic-Con booth #5537. 

 

Flashback SDCC 2024 - Paramount+ The Lodge

 Paramount+ The Lodge Offsite Activation 

One of the best activations at SDCC.  

 

 

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IDW's SDCC 2024 Full Panel & Signing Schedule

From creators signing exclusive original comic book ashcan editions to the launch of the brand-new TEENAGE MUTANT NINJA TURTLES (TMNT) comic, IDW Publishing has big plans for San Diego Comic-Con 2024.

Located at booth #2729, IDW Publishing is proudly setting up shop at SDCC for the entire show, beginning with a massive signing event to celebrate the record-breaking launch of TEENAGE MUTANT NINJA TURTLES #1 on Preview Night (7/24). In total, the award-winning publisher is bringing more than 20 signings with acclaimed creators to its booth and will proudly present three can’t-miss panels for fans. Check out the full schedule below and keep an eye on IDW social media for updates on wristband limited signings and additional announcements.

 

Paramount+’s The Lodge Returns to San Diego with ‘Star Trek,’ ‘SpongeBob SquarePants,’ ‘Criminal Minds,’ and More for the Ultimate Fan Experience

Paramount+ is bringing The Lodge back to San Diego Comic-Con for a second year with more titles, iconic franchise celebrations, and immersive activations than ever before! Located at the Gaslamp’s Happy Does (340 Fifth Ave, San Diego, CA 92101), this interactive fan experience will be available to the public starting July 24 from 6–10pm, July 25-27 from 12–10pm daily, and July 28 from 10am–7pm.

Paramount+’s The Lodge has reached tens of thousands of fans this year during its second cross-country tour. At the seventh stop in 2024, The Lodge will offer the ultimate fan experience featuring themed activations and swag to take home for fans of all ages from popular titles and franchises like STAR TREK, TALES OF THE TEENAGE MUTANT NINJA TURTLES, IF, SPONGEBOB SQUAREPANTS and many more. 

Titan Entertainment SDCC 2024 Exclusives

Titan are delighted to announce the following products, all of which will be available EXCLUSIVELY at San Diego Comic Con from July 24 – 28 2024. These include books debuting at the show and limited editions, exclusive comics and awesome limited edition collectibles for fans of Doctor Who, Star Trek, Godzilla and Conan! Titan Entertainment will be found at Booth #5537 (Door C Cityside). See below for more details.

GODZILLA: THE OFFICIAL COLORING BOOK WITH FREE T-SHIRT!

Yes, you read that correctly! Every single copy of our wildly-popular Godzilla coloring book will come with a FREE t-shirt for you to color at home! Available in all sizes, see your favorite Kaiju face-off in front of a building emblazoned with San Diego 2024, just like the building wraps at our favorite Con! This t-shirt will only be available at Comic-Con, so make sure you pick up your coloring book AND t-shirt from Titan at Booth 5537!
 

Factory Entertainment SDCC 2024 Exclusive Premieres

Factory Entertainment will have 7 SDCC 2024 Exclusive Premieres which you can pre-order HERE. Check them out below:

CBS Studios to Return to San Diego Comic-Con with Fan-Favorite Franchise and Series "Star Trek" and "Ghosts"

The “Star Trek” Universe Returns with an Exclusive Screening and Content in Hall H on Saturday, July 22

 

Official 50^th Star Trek Animated Celebration Panel on Friday, July 21

 

“Ghosts” Screening and an Exclusive Behind-the-Scenes on Thursday, July 20

 

 

 

July 18, 2023 – CBS Studios returns to San Diego Comic-Con, featuring screenings, exclusive content, activations, booths and more. Attendees will have the chance to find out their destiny at the “Ghosts” Woodstone Mansion on the convention floor, collect exclusive pins and posters from their favorite Star Trek series, and a chance to win prizes! Additional details about the experiences, giveaways, and presentations below:

 

STAR TREK Universe in Hall H. As previously announced by Paramount+, the fan-favorite STAR TREK universe returns to San Diego Comic-Con, featuring exclusive reveals and surprises from upcoming and current seasons of STAR TREK: DISCOVERY, STAR TREK: LOWER DECKS, and STAR TREK: STRANGE NEW WORLDS. Fans in attendance will also be the first to see the highly anticipated STAR TREK: STRANGE NEW WORLDS and STAR TREK: LOWER DECKS crossover episode with a special Hall H premiere screening! Saturday, July 22, 1:30-2:45 p.m. PT, Hall H

 

Paramount + Brings Yellowjackets, Transformers, and More to Fans at San Diego Comic-Con 2023 (UPDATED 7/18/23)

Paramount+ is a total household entertainment offering and streaming platform that features both iconic franchises and beloved series. The magic of the ‘Mountain of Entertainment’ campaign is the service’s unmatched content offering is showcased in an authentic and interesting way, drawing in consumers. The Lodge: A Paramount+ Experience is the next iteration of the campaign, offering a unique and immersive experience that brings Paramount Mountain to life.

The Lodge: A Paramount+ Experience will also serve as the redemption location for fans who complete Paramount's Passport Digital scavenger hunt. Fans who visit each of the 8 Paramount activations throughout San Diego, located both inside and outside the convention center, will be rewarded with a Paramount Passport prize pack, including themed memorabilia from beloved titles and more.  

 

Dates: July 19 - 23, 2023

Opening Hours:

Wednesday: 6 p.m. - 10 p.m.

Thursday – Saturday: 12 p.m. - 10 p.m.

Sunday: 10 a.m. - 7 p.m.

 

The Lodge: A Paramount+ Experience at SDCC 2023 comes after a successful four-city tour debut earlier this year. Content creators who traveled to Mammoth, CA, and Steamboat Springs, CO, got to stop by the slope-side hub built right into the mountain, while thousands of guests in Austin, TX, for SXSW 2023 visited a three-story pop-up on Rainy Street. Following SXSW, The Lodge took over the exhibition floor at VidCon in Anaheim, CA, with guests stepping inside the world of their favorite YA and kids’ entertainment titles.

 

●      Transformers: Rise of the Beasts: Visit Energon Station to replenish your energy and unleash your inner beast with some tantalizing PRIMAL BREW (cold brew) and AUTOBOT TEA (iced tea).

●      Good Burger 2: Munch on delicious tray pass sliders from the classic Good Burger counter.

●      Yellowjackets: Step inside Lottie’s serene compound, where there’s more than meets the eye. Guests will explore a path through the activation to the secrets inside, and those lucky enough to reveal the iconic antler queen will leave with their very own bespoke Yellowjackets playing cards.

●      SpongeBob SquarePants: Take a trip under the sea to Bikini Bottom and visit The Krusty Krab. While at the iconic restaurant, grab a seat at the boat set for an underwater selfie photo moment.

●      Special Ops: Lioness: Crime awaits in the CIA safe house, where guests will be asked a series of “tests” matching with one of the three female archetypes. Fans will then receive a card with a character-match write-up and tune-in info. For guests passing by, the space features a spycraft wall where consumers can discover secrets.

●      Star Trek: Returning by popular demand, Star Trek’s Caricature Studios welcomes guests to take a seat at one of three rock thrones where artists will sketch visitors as their own Trek character. While at each studio, guests can select from a menu of preset characteristics adding details like uniform weapons, specialty alien-race touches, skin tone, etc.

●      1923: Discover a hidden speakeasy where you’ll find yourself in the Silver Dollar Soda Shop. Step inside and order a glass bottled root beer or a specialty cocktail within the existing nook. With a tasty beverage in hand, guests can then take a seat in the 1923 portrait studio for a vintage-style photo moment.

●      CBS Sports: Reimagine the iconic CBS Sports desk with a winter twist celebrating all sports, all the time. While walking around, take a peek at the CBS Sports “Hall of Fame” memorabilia wall, including items from NFL, UEFA & NWSL (San Diego Wave FC), and play a friendly game of shuffleboard.

●      Ink Master: Experience a day in the classic Ink Master banquette booth while flipping through a book of airbrush tattoo options from your favorite Paramount+ shows. Stencil options from beloved Paramount+ shows include Beavis and But-Head, Spongebob, RuPaul’s Drag Race All Stars, and more.

●      Pet Sematary: Modeled after the film’s themes, guests will be invited to the Pet Sematary portrait studio for a photo moment where aftereffects will be added to invoke the dead in a beautiful yet dying environment. Post-photo, digital versions will be available for consumers to share on social media.

 

UPDATE - 7/18/23

Here's a few pictures from The Lodge!!!

 

 

Looks to be an awesome activation!

IDW Reveals Packed Signing & Panel Schedule for SDCC 2023

 

Comic-Con International: San Diego is quickly approaching and IDW Publishing has an exciting lineup of booth signings and panels for fans to check out.

In addition to a plethora of phenomenal exclusive variant covers and signed editions at IDW’s booth (#2729), there will also be over a dozen signings featuring brilliant comic creators from gripping original IDW stories, TMNT, Star Trek, and more! Plus, IDW will proudly present five must-attend panels for fans, featuring big announcements, first looks at art, and much more.

 

THURSDAY, JULY 20

Star Trek: Going Bigger and More Boldly Than Ever Before!
12:00pm-1:00pm, Room 28DE

Day of Blood is upon us! Never before has Star Trek been bigger (or bloodier). Join IDW Group Editor Heather Antos and Chris Cantwell, Collin Kelly, and Jackson Lanzing, the writers of the first-ever Star Trek comics event as they give an inside look into this bold crossover. Plus, Marc Guggenheim, Sam Maggs, Malachi Ward, Chirs Sequiera, and Liana Kangas share all the exciting things happening across IDW’s Eisner-nominated line of Star Trek comics.

FRIDAY, JULY 21

IDW Publishing: 2023 and Beyond!
1:30pm-2:30pm, Room 10

Join IDW Publishing's Co-Publishers Mark Doyle and Tara McCrillis along with EIC Jamie S. Rich and Top Shelf’s Chris Staros, as they discuss the exciting new direction of IDW’s future. From fan-favorite series like TMNT, Star Trek, Sonic the Hedgehog, Godzilla, and My Little Ponies, to Top Shelf gems like Cosmoknights, to IDW Originals like Scott Snyder’s Dark Spaces–IDW has something for everyone! Don't miss this chance to hear about the amazing work being done by talents like Snyder, Hannah Templer, Jeremy Lambert, Sam Maggs, Frank Tieri, Scott Bryan Wilson, Che Grayson, and moreI. The future is bright at IDW Publishing, so come join the excitement! 

TITAN ANNOUNCES SDCC EXCLUSIVES!

Titan Entertainment are thrilled to announce our exclusives for San Diego Comic Con 2023, all of which will be available exclusively at Titan Entertainment’s Booth #5537 (first come first served, while stocks last) from Wednesday July 19th to Sunday July 23rd!

SDCC exclusives include Mother Nature Graphic Novel (Show Debut) by Jamie Lee Curtis, Conan The Barbarian #1, Robotech: Rick Hunter #1, Doctor Who: Thirteen Piece TARDIS Enamel Pin Collection, My Hero Academia: Dabi 3” Glow-In-The-Dark Kawaii TITAN Vinyl Figure, The Art and Making of The Boys (Signed by the cast) and lots more. See below for more details.

 

Paramount+ at SDCC 2022

Paramount+ will bring a mountain of entertainment to this year’s San Diego Comic-Con with a weekend filled with unforgettable panels from fan-favorite series and franchises, featuring exclusive behind-the-scenes conversations and reveals. 

The mountain of entertainment continues with a “Star Trek”-themed activation and immersive experience, a Beavis and Butt-Head photo opportunity, and a chance to step inside the iconic Paramount Mountain at the official Paramount+ booth. The celebrations kick-off on Thursday, July 21 and go through Sunday, July 24.

Additional details on Paramount+’s activations and San Diego Comic-Con 2022 panels are below:

“STAR TREK” RETURNS TO SAN DIEGO!  

• “Star Trek” Universe Panel in Hall H. The fan-favorite “Star Trek” universe panel returns to San Diego Comic-Con, featuring exclusive back-to-back conversations with the casts and executive producers from STAR TREK: PICARD, STAR TREK: LOWER DECKS and STAR TREK: STRANGE NEW WORLDS as they discuss the latest seasons of their hit series and tease what's ahead, along with a few reveals and surprises. Moderated by actress and STAR TREK: PICARD season two director, Lea Thompson (“Back to the Future”).

STAR TREK: PICARD cast members scheduled to appear include Patrick Stewart and Gates McFadden, alongside executive producers Alex Kurtzman and Rod Roddenberry.

STAR TREK: LOWER DECKS will feature voice cast members Jack Quaid, Tawny Newsome, Noël Wells and Dawnn Lewis and creator and executive producer Mike McMahan, executive producers Alex Kurtzman and Rod Roddenberry.

STAR TREK: STRANGE NEW WORLDS will have its Hall H debut with cast members Anson Mount, Ethan Peck, Christina Chong, Celia Rose Gooding and the latest addition to the cast, Paul Wesley, along with executive producers Henry Alonso Myers, Alex Kurtzman and Rod Roddenberry. Saturday, July 23, 12:45 – 2:15 PM, PT, Hall H

Factory Entertainment Announces Their First 4 SDCC 2022 Exclusives

 

Factory Entertainment announced their first 4 SDCC 2022 exclusives. This year there will be no pre-order pickups at their booth and everything will be shipped to you. Check out the first 4 of their SDCC 2022 exclusives below. 

A prop replica cup and saucer set from the USS Enterprise NCC-1701-D, as featured in Star Trek: Generations. This officially licensed, faithfully accurate prop replica is crafted in fine porcelain and features a silk-screened logo with metallic gold accents to the striking blue-marble design. Pre-order this here for $45. Limited to 1000 pieces.

Diamond Select Toys and Gentle Giant Ltd. at SDCC 2019

Comic Con International in San Diego is fast approaching, and Diamond Select Toys and Gentle Giant Ltd. will be there! Not only will they present a panel on Saturday at 12:00, they’ll also bring a bunch of awesome exclusive products that will be for sale at booth #2607. Check out the list below, and put them on your to-get list, because quantities are limited!

Real Ghostbusters Action Figures Spectral GB Box Set

The classic tan costumes return with a surprise twist in this new Ghostbusters action figures box set! Composed of ectoplasmic energy, the Spectral Ghostbusters step off the screen and into your hands, their first time in the 7” Select scale! The creepy quartet are joined by an exclusive angry Mr. Stay-Puft and an exclusive Spectral Terror Dog. Designed by Yuri Tming, sculpted by Gentle Giant Studios. $120