Coca Cola x Star Wars Holocreator Activation at SDCC 2025 Recap

Coca-Cola x Star Wars Holocreator activation at SDCC. It was a different experience but something Star Wars fan would enjoy. We were able step inside an augmented reality experience to record your own holographic message with memorable backdrops. We also received a limited edition Star Wars character designed can. There were photo ops with C-3PO as well as the menacing Darth Vader. Check out more of our photos below:

SDCC Exclusives and more from Disney, Marvel, Star Wars and 20th Century

These items are just some of the MANY exclusive and first-to-market items that will be available at the convention, with even more product reveals coming next week.

We also have a fantastic mix of panels and programming across our brands and licensees. 

 

Thursday, July 24

• 10:00 – 11:00 a.m., Room 6A – Inside the World of Tamagotchi
• 10:30 - 11:30 a.m., Room 6BC – Fun across all Fandoms: A Journey Through Collectability with Funko 
• 3:00PM - 4:00PM, Room: 6A - ALIEN: TTRPG Live Play
• 4:45 – 5:45 p.m., Room 6BCF – Marvel Cosmic Invasion: Fantastic Four Deep Dive MARVEL Cosmic Invasion
• 6:00 – 7:00 p.m., Room 6BCF – Marvel Rivals: Meet the Cast

 

Friday, July 25

• 10:00 a.m. - 11:00 a.m., Room 7AB – Lucasfilm Publishing: Stories from a Galaxy Far, Far, Away . . .
• 10:15 AM PDT - 11:15 PM PDT, Room 6BCF – Marvel Rivals: Hero Creation from Concept to Showcase 
• 11:00 a.m. - 12:00 p.m., Room: 7AB – Lucasfilm: High-End Star Wars Collectibles
• 11:00 a.m. - 12:00 p.m., Room 29AB – Jakks Pacific and Disguise Costumes Upcoming Releases
• 11:30 a.m. – 12:30 p.m., Room 5AB – Marvel Legends Panel with Hasbro
• 12:30 – 1:30 p.m., Room 5AB – Magic: The Gathering x Marvel’s Spider-Man: First Look
• 1:00 – 2:00 p.m., Room 6A – Inside the McFarlane Toys Multiverse
• 2:00 – 3:00p.m., Room 7AB – Hasbro Star Wars Panel

 

Saturday, July 26

• 10:00 – 11:00 a.m., Room 6A – Jazwares 2025 Sneak Peek

Flashback to SDCC 2024 Part 3

 SDCC 2024 Part 3 

 

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Mattel SDCC 2024 Exclusives

Here's Mattel's SDCC 2024 Exclusives. For those not attending or didn't get chosen in the exclusives portal you can purchase these from Mattel on Thursday, July 25th at 9am PT HERE.

Hasbro Returns to 2024 San Diego Comic-Con with Product Showcases and Brand Experiences

Hasbro, a leading toy and game company, announces an incredible lineup for this year’s San Diego Comic-Con International. Fan-favorite brands to appear include TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, G.I. JOE and Beyblade, as well as products based on premier collaboration brands, Star Wars™ and Marvel from The Walt Disney Company.

This year, the Hasbro booth design has been updated to better engage fans and create a more immersive space. The Hasbro Pulse Toy Store is back, and this year's design includes an impressive second story for live interviews. Designer Tom Whalen (@strongstuff) has tied the booth together by giving the Hasbro booth a fresh new appearance, with each brand rendered in his iconic style, representing our belief that at the heart of every brand is the HASBRO PULSE.

“We are thrilled to return to 2024 San Diego Comic-Con with an evolved booth design and even more exhilarating experiences for our fans,” said Tim Kilpin, President of Toys, Board Games, Licensing & Entertainment at Hasbro. “This year, we are particularly excited to celebrate our upcoming film, TRANSFORMERS ONE, and bring an immersive and interactive showcase that will truly spotlight the creativity and innovation behind our iconic brands. We can’t wait to reveal fan-favorite products from BEYBLADE, TRANSFORMERS, G.I JOE and more to create countless unforgettable memories alongside our dedicated fanbase.”

BMI & White Bear PR To Present “The Character of Music: The Art of Scoring for Animation" Panel at Comic-Con® 2024

 

BMI® and White Bear PR are excited to present “The Character of Music: The Art of Scoring for Animation,” at Comic-Con 2024. The panelists include BMI composers Sherri Chung, Deana Kiner, Kevin Kiner, Sean Kiner, Joy Ngiaw, along with composers The Newton Brothers and songwriter Alex Seaver. The panel will be moderated by White Bear PR’s Chandler Poling and introduced by BMI’s Director, Film, TV & Visual Media, Louie Stephens.

Step into the mesmerizing world where sound meets artistry at this year's “The Character of Music: The Art of Scoring for Animation” panel. Discover how composers work hand in hand with animators and directors to weave a seamless tapestry of sound and imagery. The panelists include Deana, Kevin and Sean Kiner (Star Wars: The Clone Wars, Star Wars: The Bad Batch, Star Wars: Rebels), Sherri Chung (Gremlins: Secrets of the Mogwai, Based On A True Story), Joy Ngiaw (Blush, Barbie Mysteries), The Newton Brothers (X-MEN ’97), and songwriter Alex Seaver aka MAKO (Arcane: League of Legends).

 

Sunday, July 28, 2024 - Room 6BCF - 2:15 p.m. – 3:15 p.m. PST

Diamond Select Toys, Gentle Giant LTD and Ironguard Supplies Head to SDCC 2024

 

Diamond Select Toys, Gentle Giant LTD and Ironguard Supplies will be set up at Booth 2607, and they’ll have fun events, swell booth exclusives, a fully-stocked store, and a team of helpful staff waiting to answer your questions. Let’s see what they’ve got going on!

First up, besides the four exclusives DST made for Diamond Comics (available at booth 2401), Gentle Giant LTD will have four exclusives that will only be at booth 2607! An animated-style Iron Man statue, a Jumbo Jawa figure, and busts of Marvel’s Vision and Star Wars’ Grievous will be for sale to attendees, with a limited number available to the Gentle Giant LTD Premier Guild after the show.

A panel all about what’s upcoming with DST and GG LTD will take place at 4 PM on Thursday the 25^th, in room 32 AB. Ask questions of President DSTChuck, designer Joe Allard, and designer David Forrest of Kinetic Underground! Hosted by marketing supervisor DSTZach!

And Ironguard Supplies will be selling their comic and card protective supplies at booth 2607 AND 3245, so you can protect your comics and cards at two convenient locations!

Insight Editions SDCC Exclusives

 

Insight Editions has prepared a wide array of fun, unique plans for their presence at this year’s San Diego Comic-Con! Visitors to Booth #2129 will be greeted by signings, giveaways, special promotions, and more! 

Hasbro SDCC 2024 Exclusives

San Diego Comic-Con 2024 marks Hasbro’s return to offering convention exclusives on-site where attendees can physically purchase and pick-up the products at the show. Limited quantities will be available to order on HasbroPulse.com after the convention. While supplies last.

 

TRANSFORMERS LEGACY UNITED VOYAGER CLASS FRACTURED FRIENDSHIP 2-PACK

(HASBRO | Ages 8 and Up | Approx. Retail Price: $74.99 | Available: Summer 2024)     

Experience the epic origins of legendary TRANSFORMERS robots with this TRANSFORMERS Legacy United Fractured Friendship 2-Pack that includes 2 action figures! Inspired by the iconic characters before the War for Cybertron, these 7-inch action figures convert from robot to alt mode for 2-in-1 play. The Orion Pax figure converts between robot and Cybertronian truck in 26 steps. The Gladiator Megatron figure converts between robot mode and Cybertronian tank mode in 16 steps. Features articulated heads, arms, and legs for awesome action poses and comes with a sword, hammer, blaster, drill, and pickaxe accessories. Comic-inspired interactive toys like this Fractured Friendship 2-Pack toy make cool gifts for TRANSFORMERS fans.

TRANSFORMERS Legacy opens the portal to a whole new universe of -- More Than Meets the Eye -- bringing together every TRANSFORMERS generation like you’ve never seen before. Collect and combine different characters to create your ideal Legacy lineup (each sold separately, subject to availability). Available exclusively at 2024 San Diego Comic-Con. Attendees can request a time slot to purchase Hasbro products at the Hasbro Booth (#3213) at the Hasbro Pulse Toy Store through the San Diego Comic-Con Exclusives Portal.

In Stores This Week From DST: Star Wars, Marvel and the Green Hornet

It’s time for another shipment of toys and collectibles to arrive at your local comic shop, courtesy of Diamond Select Toys and Gentle Giant LTD! This week, there are busts and statues from Marvel, Star Wars and the Green Hornet – it’s the best of all worlds! Find a store near you at comicshoplocator.com, or order online at diamondselecttoys.com and gentlegiantltd.com!

Green Hornet Kato 1/7 Scale Resin Mini-Bust

A Diamond Select Toys release! Gangsters beware! Green Hornet’s sidekick Kato is battling his way into the Diamond Select Toys line of mini-busts! Standing approximately 6 inches tall, this 1/7 scale bust of Kato is based on his appearance in the 1960s TV series, and sits atop a detailed pedestal base. It will look great next to your Batman 1966 mini-bust collection! Limited to 1,000 pieces, it comes packaged with a hand-numbered certificate of authenticity in a full-color box. Designed by Barry Bradfield, hand-sculpted by Jean St. Jean! SRP: $59.99

https://www.diamondselecttoys.com/kato-mini-bust/

Hasbro Celebrates its 100th Anniversary at 2023 San Diego Comic-Con International

Hasbro Celebrates its 100th Anniversary at 2023 San Diego Comic-Con International

Revealing an Amazing Brand Lineup Through Dazzling New Products, Experiences, Programming and More Surrounding Fan-Favorite Brands: TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE, Power Rangers and Premier Collaboration Brands: Star Wars™, Indiana Jones™ and Marvel

Visit Hasbro Booth #3213 for Talent Meet & Greets, Signings, Product Showcases, Photo Opportunities, Contests, and Giveaways, Among Other Fun-Filled Branded Activities

Select Hasbro Pulse Products and Convention Exclusives Will Be Available to Purchase at The VAULT: A Hasbro Pulse Store in Downtown San Diego, CA

 

PAWTUCKET, R.I. -- July 17, 2023 -- Celebrating its centennial anniversary this year, Hasbro, Inc., a toy and game company, is returning to San Diego Comic-Con International, showcasing an incredible lineup of branded activities based on fan favorites, including TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE and Power Rangers, as well as products from premier collaboration brands, Star Wars™, Indiana Jones™ and Marvel from The Walt Disney Company.

"We are absolutely thrilled to celebrate our 100th anniversary with our fans at San Diego Comic-Con," said Kim Boyd, Head of Toy at Hasbro. “With ten decades of unforgettable history, Hasbro has been instrumental in enabling generations of families to create lasting memories through imaginative play and storytelling. Along with new product launches at San Diego Comic-Con, fans can expect to experience their favorite products and entertainment in innovative ways, featuring iconic brands like TRANSFORMERS, G.I. JOE, and NERF.”

 

SIDESHOW REVEALS ALL-NEW MYTHOS YODA

Sideshow's much loved Mythos line continues with the ultra-dynamic new Yoda™ Mythos Statue! This deluxe Star Wars™ collectible envisions Yoda as he may have appeared earlier in his journey with the Jedi™.

Sideshow's Mythos line of statues and figures are unique fine art collectibles that allow the collector to imagine what could have been, but maybe never was. Myths meant to be initiated by the eye and completed by the mind.

 

Witness a master rising! The Yoda Mythos Statue captures a glimpse of the enigmatic Jedi during his younger days as a galactic peacekeeper. Lightsaber™ ignited and arm outstretched, he bursts through the shattered and smoldering wreckage of a ship’s hull! Though short of stature, Yoda proves that even the smallest being can make the biggest impact through the living Force.

 

The gravity-defying Yoda Mythos Statue is fully sculpted with meticulously hand-painted textures and details throughout. Yoda is depicted wearing his signature blissl™ necklace and a set of beaded bracelets on his wrists. 

 

Furthermore, a limited Sideshow Exclusive Variant also includes an additional interchangeable portrait featuring a top-knot hairstyle plus a swap-out "motion-swipe effect" lightsaber blade. These exclusive display options give fans an opportunity to change Yoda’s battle-ready appearance with additional elements of Star Wars Mythos storytelling.

This imaginative look at the legendary Yoda’s life is a must-have for Star Wars fans of any era.

 

There is no try — jump into action and add the Yoda Mythos Statue to your Star Wars collection today! Available to pre-order from Sideshow.

 

Gentle Giant LTD Launches a New Star Wars Mini-Bust for St. Patrick’s Day

It’s time to go green! Once again, St. Patrick’s Day is upon us, a day for celebration of Irish culture, most visibly by the wearing of the green! In honor of St. Patrick’s Day, Gentle Giant LTD is proud to introduce their newest 1/6 Scale Star Wars mini-bust, the green-skinned Gamorrean Guard!

When Boba Fett took over the criminal empire of Jabba the Hutt, deposing Bib Fortuna, he inherited the loyalty of two Gamorreans, who acted as bodyguards to the new daimyo of Mos Espa. Based on the guards’ appearance in Star Wars: The Book of Boba Fett, this all-new mini-bust stands approximately 6 inches tall and depicts one of the porcine warriors in a fighting stance, with his dagger at his waist.

Limited to only 1000 pieces, the Star Wars Book of Boba Fett Gamorrean Guard 1/6 Scale Mini-Bust comes packaged with a numbered certificate of authenticity in a full-color box. Exclusively available at gentlegiantltd.com! Pre-orders open now for Premier Guild members, and Friday, March 17 at 9 AM PST/12 PM PST for the general public!

Hot Toys Luke Skywalker

The finale of the second season of The Mandalorian™ thrilled Star Wars fans worldwide with the shocking appearance of Luke Skywalker.

Single-handedly dispatching an entire platoon of Moff Gideon's™ Dark Troopers™with ease, fans saw how Luke, who rose from humble beginnings as a farmboy on Tatooine™, became one of the greatest Jedi™ the galaxy has ever known.

This screen-accurate Luke Skywalker collectible figure features a newly developed hand-painted headsculpt, a skillfully tailored Jedi outfit and cloak, a lightsaber™ with LED light-up function, a display base, a 1/6 scale Grogu™ figure, and much, much more...

 

The Deluxe Version of the figure also includes a battle-damaged Dark Trooper bust with LED light-up elements to enable fans to re-enact the memorable moment when Luke crushed it by using the Force!

And that's not all — the Sideshow Exclusive Special Edition also includes a hologram figure of Moff Gideon’s light cruiser and holoprojector as bonus accessories.

See more images, and find out more about each version of this astonishing new collectible, HERE. Available to pre-order now.

Hasbro Announces Talent, Entertainment and Product Reveals at SDCC 2022

Hasbro Brings Talent, Entertainment and

Product Reveals to 2022 San Diego Comic-Con International

Visit Hasbro Booth #3213 for Meet & Greets and Signings with Peter Cullen, Power Rangers Dino Fury Cast Members, NERF’s First-Ever Mascot Murph and More, Featuring Giveaways, Trivia Sessions, Cosplay Events and Other Fun-Filled Activities

 

Showcasing the First-Ever Dungeons & Dragons Toy Line, Convention Exclusives and Other Exciting First Looks

 

Hasbro will return to San Diego Comic-Con International, bringing an extraordinary portfolio of brands, including Transformers, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE and Power Rangers, as well as products from premier collaboration brands, including Star Wars™ and Marvel from The Walt Disney Company. Hasbro’s 2022 lineup will be showcased throughout the convention to deliver an epic experience for fans of all ages with several product exclusives, panels, autograph signings and more activities show-goers don’t want to miss.

Hasbro is debuting the first-ever toy line from the famed fantasy franchise, Dungeons & Dragons, at the convention, so fans can have the chance to get up close and personal with the new products. The all-new Hasbro Selfie Series action figures are also making a debut at the event, giving fans the opportunity to preview Hasbro Selfie Series figures, with a select number of fans being among the first to create and purchase their figures, shipping Fall 2022. SDCC (San Diego Comic Convention) attendees should visit the Hasbro Pulse Info Desk in Booth #3213 to obtain a ticket for an assigned time slot.  Limited tickets available, distributed on a first-come, first-served basis. 

Additionally, Hasbro is partnering with Save the Children to offer a Buy One, Give One donation. For every item purchased on HasbroPulse.com from July 20 - August 31, the ultimate fan destination will donate a toy or game to Save the Children, benefitting Ukrainian refugees with up to 100,000 toys and games.

Hasbro is also offering two San Diego Comic-Con 2022 exclusive products: the Star Wars The Black Series Boba Fett™ (In Disguise) action figure and G.I. JOE Classified Series Dr. Mindbender. Starting Wednesday, July 20 at 5:30 PM PT, attendees can visit the Hasbro Booth #3213 to receive a one-time use code, which can then be scanned for preorder on HasbroPulse.com.

The following boasts Hasbro’s jam-packed programming at its booth and brand panels. San Diego Comic-Con attendees are encouraged to check the schedule posted in Hasbro’s information booth each day for updates and follow @Hasbro on Twitter, as well as @Hasbro & @HasbroPulse on Instagram for the latest happenings.

HOT TOYS' SCOUT TROOPER AND SPEEDER BIKE

Sideshow's latest UNBOXING VIDEO reveals the stunning new Scout Trooper™ and Speeder Bike™ 1/6 Scale Figure Set by Hot Toys.

The highly accurate Star Wars™ Scout Trooper collectible figure is based on the character’s appearance during the thrilling speeder bike sequences in Star Wars: Return of the Jedi™. It features a newly developed helmet and armor with weathered effects, a finely tailored fabric bodysuit, a blaster pistol, and a blaster rifle. The articulated figure comes with a variety of gloved hands to allow for a range of pose options.

The expertly crafted Speeder Bike showcases the technical details of the vehicle with meticulous paint application, articulated foot pedals, steering vane, and engine flaps — all of which allow for a variety of poses. It also comes with a cargo bag and a themed display stand reminiscent of the terrain on Endor™.

This Scout Trooper and Speeder Bike collectible set is a wonderful addition to any Star Wars collection and can be pre-ordered via Sideshow.com.

The Scout Trooper can also be purchased separately from Sideshow.com.

 

Hot Toys Purge Trooper

Hot Toys' latest Star Wars™ collectible figures draw inspiration from the live-action appearance of the Purge Troopers™ — as seen in the hit Disney Plus series, Star Wars: Obi-Wan Kenobi™.

Purge Troopers are a highly specialized class of Imperial soldier, trained and equipped to assist the Inquisitors™ in hunting down Jedi™ and other Force-sensitive beings who threaten the Empire.

Borrowing tactics and methods first used by the Republic soldiers who accompanied Jedi generals during the Clone Wars™, this elite group is shrouded in secrecy.

The Purge Trooper 1/6 Scale Figure is meticulously crafted and outfitted with a highly detailed and screen accurate helmet, armor, and pauldron. Accessories include a selection of interchangeable swap-out hands for a variety of posing and display options, a blaster rifle, and more!

This new Hot Toys Purge Trooper 1/6 Scale Figure is sure to be an excellent addition to your Imperial display! Available for pre-order now, via Sideshow.com.
 

New Pre-Orders: Ahsoka Tano, She-Hulk, GI Joe and More from DST

This month, The Crow rises, Cobra strikes, Magneto wins, Elektra dares, Kraven hunts, She-Hulk grins, Ahsoka returns, Leia infiltrates and a Purge Trooper, uh, purges! It’s the Best of All Worlds! They all ship in early 2023, so pre-order at a store near you, or at diamondselecttoys.com and gentlegiantltd.com!

The Crow Eric Draven 1/6 Scale Resin Mini-Bust

A Diamond Select Toys release! It can’t rain all the time! Eric Draven returns from the dead in this, the first resin mini-bust based on The Crow! Eric wears his borrowed trenchcoat, with the Crow on his shoulder, atop a base patterned after the roof of his apartment. Measuring approximately 6 inches tall, this 1/6 Scale mini-bust features detailed sculpting and paint applications, and is limited to only 2000 pieces. It comes packaged with a certificate of authenticity in a full-color box. Designed by Caesar, sculpted by Rocco Tartamella!

Mini-Bust          SRP: $120.00

https://www.diamondselecttoys.com/eric-draven-mini-bust/

In Stores Now From DST: Sam the Eagle, Rizzo the Rat and Darth the Vader

It’s Wednesday, and that means it’s New Toy Day! That’s right, new toys are arriving at comic shops and specialty stores across North America, and two of the coolest are from Diamond Select Toys and Gentle Giant LTD! The newest Muppets action figure two-pack is available now, as is the newest Star Wars 12-inch Jumbo figure! Read on for details, then find a store at comicshoplocator.com, or order online at diamondselecttoys.com and gentlegiantltd.com!

The Muppets Sam the Eagle and Rizzo the Rat Deluxe Action Figure Set

A Diamond Select Toys release! It's the American Way! The next Muppets action figure has arrived, and it's Sam the (American) Eagle! Plus, as a bonus you get Rizzo the Rat! These 7-inch scale action figures measure 5 inches and 3 inches, respectively, and each includes multiple points of articulation. Accessories include a podium. Together they come packaged in a full-color window box. Sculpted by Gentle Giant Studios. (Item #AUG212424, SRP: $29.99)

Star Wars Concept Darth Vader 12” Jumbo Figure

A Gentle Giant Ltd. release! The newest Jumbo Star Wars action figure goes back, way back, to the beginnings of Star Wars! Based on the concept art for Darth Vader, this new 12-inch figure features an all-new concept-inspired head sculpt, a new blue-and-black paint scheme, a vinyl cape and a retractable lightsaber! It comes packaged on a resealable, retro-style blister card, so you can hang him on your wall or take him out and play with him! Designed by Eamon O'Donoghue and sculpted by Gentle Giant Ltd.! (Item #MAY212116, SRP: $80.00)

SIDESHOW INTRODUCES A LIFE-SIZE C-3PO

Programmed for etiquette and protocol, and fluent in over six million forms of communication, the fussy, nervous, and worrisome protocol droid with the designation C-3PO™ is not a likely candidate for acts of heroism. However, alongside his stalwart companion R2-D2™, C-3PO has found himself at the forefront of the action in many pivotal moments in galactic history.

Sideshow's latest luxury Star Wars™ collectible is an incredibly detailed and highly realistic C-3PO Life-Size Figure! This fan-favorite protocol droid stands an impressive 6’2” tall, and is situated on a Millennium Falcon™-inspired display base that mimics the ship's flooring and circuitry details.

C-3PO’s signature shining gold exterior is meticulously weathered and worn to match his on-screen appearance. The arms of the C-3PO Life-Size Figure are articulated at the shoulder joints and can be rotated to change up his posture. The magnetic restraining bolt can be removed from his torso.

 

The C-3PO Life-Size Figure also comes programmed with a randomized voice track feature. He can recite a number of iconic lines from his adventures through the Skywalker™ saga using the remote control provided. His eyes also include a light-up function that can be activated via a button on the back of his head.