Sanrio made their first appearance at SDCC this year. Not only did they have a booth (Kitty-Chan Secret Space) but they had a pop-up shop set up (Hello Kitty Fashion Music Wonderland) outside in the Petco Interactive Zone. They had lots of different merchandise like pins, figures, purses, pillow, clothing etc.... They also had a billboard truck roaming the street with the Hello Kitty design plastered on the moving billboard with one of Hello Kitty's Lolita talking on the mic or waving to fans in the street. Hello Kitty was a huge theme in exclusives this year from not just having their own booth/pop-up shop with exclusives but also collaborations with Toynami/Capcom, Uglydolls, Funko, Viz Media etc.... Hopefully Sanrio will be back next year! :)
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