Adult Swim Joins Forces with Intel, Lexus & State Farm® to Create Ultimate
Fan Experience at Comic-Con® International: San Diego
Fan Reward Program to Include Helpful Tips, VIP Access to Panels & Events, Free Rides &
Online Access to Network Panels
Online Access to Network Panels
Adult Swim fans will be in for a real treat at 2014 Comic-Con®
International: San Diego – both literally and figuratively – thanks to
unique activations from its sponsors that will combine
to provide the most comprehensive fan experience both on and off the
convention floor. The network announced today activations with Intel,
Lexus and State Farm designed to tap into and extend fan excitement
around the annual event, complete with engaging on-site
activations, rewarding online experiences and creative Adult Swim
on-air spots.
“As the top programming destination for
millennials, advertisers recognize Adult Swim’s relationship with young
adults and look to us to better align themselves with marquee events
like Comic-Con,” said
Joe Hogan, executive vice president, Young Adult Ad Sales for Turner
Broadcasting. “With these new promotions, we have taken this
extraordinary convention experience and amplified it for all of our
fans, whether they’re at the con or following along at home.”
Returning for the third consecutive year,
State Farm will help Adult Swim fans ready themselves for
Comic-Con through a comprehensive multi-platform promotion. To kick off
the campaign, the two brands will create five custom videos – two on-air
spots and three digital content pieces – featuring
Super Steve Frost (Nathan Barnatt), a helpful superhero invented just for the occasion.
The spots will air on Adult Swim and online at a custom-created mini-site, adultswim.com/statefarm.
Super Steve Frost makes his debut in a thirty-second spot that airs on
the network this week and introduces three custom videos, offering fans
assistance
on how to create the ultimate homemade costumes, what to pack for the
trip, and how to rule the con. Then, a spot providing a recap of Super
Steve Frost’s experience at Comic-Con will be developed and air on Adult
Swim during the week of August 18.
The Super
Steve Frost campaign from State Farm will be promoted across both the
Adult Swim and State Farm suites of social media channels throughout the
duration of the promotion.
In addition, State Farm will sponsor an
Adult Swim branded “Cool Treats” ice cream truck that will
feature Super Steve Frost handing out refreshing treats and special help
items to con-goers throughout the weekend. The truck will be featured
at various locations within the Gaslamp District
and on-site at the Adult Swim Fun House and Planetarium. State Farm
branding will also be featured on lockers at the Adult Swim Fun House,
wherein fans can drop off their free swag from the con while they make
their way through the one-of-a-kind experience.
Further, State Farm will also bring back its popular
Adult Swim’s Get to a Better State Sweepstakes, featuring the golden ticket promotion. Beginning at 10:00 a.m. on Thursday, July 24
at the Adult Swim booth (#3721), the network will distribute a custom
brochure filled with details on its panels,
events and off-site activations. Randomly included in select pamphlets
during the first day will be 10 golden tickets, each granting one lucky
fan plus one guest V.I.P. status for a host of Adult Swim happenings at
this year’s con, including seating at the
network’s show panels, fast pass access to the Adult Swim Fun House and
Meatwad Full Dome Experience, and more. To access full rules, including
eligibility, visit the Adult Swim booth (#3721) or head online to adultswim.com/viprules.
“We understand how passionate people are
about the things they collect. Whether it’s comic books or costumes,
action figures or autographs, State Farm protects people’s prized
possessions, so they can
spend time enjoying all that goes along with their passion,” said Tim
Van Hoof, Assistant Vice President, Marketing, State Farm. “Comic-Con
gives us a great opportunity to have some fun, and make sure people know
we can help.”
Lexus will return to Comic-Con with Adult Swim as part of its “Free Rides”
program that launched in 2012. Five Lexus CT Hybrid vehicles –
completely wrapped in Adult Swim artwork and featuring
both Adult Swim and Lexus branding – will offer Comic-Con attendees
free rides throughout the Gaslamp District. Rides will be provided to
individuals age 18 and over, and available on a first-come, first-served
basis. Inside the cars, screens mounted in the
backseat will broadcast Adult Swim and Lexus content while riders sit
back and enjoy the sporty comfort and luxury provided by the Lexus CT.
While in San Diego, Adult Swim and Lexus will film a thirty-second
custom spot on-site highlighting the Adult Swim
Free Rides promotion, which will air on the network during the week of August 11 and feature footage from the convention. Additionally, Lexus will sponsor a custom microsite at adultswim.com/freerides that includes a
time-lapse video of the car wrapping process, downloadable wallpaper and more.
“Our activation with Adult Swim delivers
on Lexus’ commitment to authentically connect with a more youthful
audience,” says Lexus Media Manager, Teri Hill. “The CT Hybrid ‘Free
Rides’ program celebrates
a ‘live a full life’ and ‘free-spirited’ attitude which aligns
perfectly with Comic-Con weekend and the mindset of the next generation
of luxury buyers.”
New partner Intel will bring the excitement of Comic-Con home for those fans who can’t make it to the event, with its digital sponsorship of
adultswim.com/panels. Launching July 21,
the all-new site will feature six of the network’s most popular panels
from 2013 to build excitement in advance of this year’s event. Then, on August 1, the site will be updated to include six full-length panels
from this year’s event, including Robot Chicken, Rick & Morty, Mike Tyson Mysteries, Triumph, The Venture Bros.
and an Adult Swim animation panel. Each video will feature
Intel pre-roll messaging and will be housed in a branded environment
presented by Intel. Additionally, a custom on-air spot will be created
and air on Adult Swim throughout the week of August
3, driving fans to the digital site.
Adult Swim will host a series of panels, signings and events highlighting some of its most popular shows
such as Robot Chicken, The Venture Bros., Childrens Hospital,
and Rick and Morty, as well as highly-anticipated new series Mike Tyson Mysteries and the live-action series starring Triumph the Insult Comic Dog
and Jack McBrayer. Fans can check out the Adult Swim booth on
the convention floor (booth #3721), experience the popular Adult Swim
Fun House and all-new Meatwad Full Dome Experience, plus much more. For
more information, please visit adultswimpresents.com.
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