Wednesday, February 11, 2015

Factory Entertaiment to Unveil SWAT: Soft Weapons and Tactics at Toy Fair

Factory Entertainment announced that they will be unveiling their new line of SWAT: Soft Weapons and Tactics at Toy Fair. There will be various themed stylized fantasy weapons. The first themed set that you will be able to see at Toy Fair is the Zombie SWAT which has the Butcher Knife, Nail Bat, Machete and Chainsaw to help you fight off the Zombies. Each weapon has a gruesome sound FX.


Ready For The Zombie Apocalypse? Factory Entertainment Unveils A New Soft Weapons Concept Which Will Help You Get Ready
Concord, CA – Factory Entertainment, Inc., the Concord, California-based producer of licensed toys and collectibles, announced today that it will be unveiling a brand new and proprietary concept February 14th through the 17th at New York Toy Fair 2015 (booth #4952) called SWAT™: Soft Weapons and Tactics.
SWAT™ captures the fun of thematically stylized fantasy weapons, but executed in soft, safe for work and play materials, with sounds specifically tailored to each piece and is intended for ages 8+. MSRPs range from $9.99 to $39.99.

Factory Entertainment plans to release a wide range of genre-specific SWAT™ items, the first of which, Zombie SWAT™, will be shown at New York Toy Fair and capitalizes on the global pop-culture phenomenon of zombies. The initial arsenal consists of the following zombie-fighting weapons:

  • Buther Knife
  • Machete
  • Nail-Studded Bat
  • Chainsaw
Each Zombie SWAT™ soft weapon features a series of sounds created specifically for each piece. When activated, the Chainsaw roars to life, while the sound of the undead is heard in the background. The “thwack” of the Nail-Studded Baseball Bat is pleasingly present while warding off the nearing apocalypse and the Machete, “swooshes” cleanly through a broad path of carnage. For close range, the Butcher Knife’s sharp, “snikt” delights as it chops down those who seek to chomp, “BRAAAAAINS!”
“One of our goals is to anticipate demand,” said Barry Eldridge, Creative Director of Factory Entertainment. “We’ve all read headlines of various diseases running rampant and we believe that it’s only a matter of time until the zombie outbreak hits!” Eldridge continued, “With our Zombie SWAT™ soft weapons, training to defend yourself from all things, ‘Z’ has never been more easy and fun! Wait, do you hear that? Something’s coming… AHHHHHH!”
Mr. Eldridge was unavailable for further comment.
For more information, be sure to stop by Factory Entertainment’s booth at New York Toy Fair, #4952. The invitation is open to anyone brave enough to take up the call to soft-arms.

 
About Factory Entertainment
Factory Entertainment is a leading manufacturer and distributor of high-quality licensed toys and collectibles featuring a wide variety of entertainment properties, including Game Of Thrones, Outlander, Archer, DC Comics, Teenage Mutant Ninja Turtles, Adventure Time, James Bond, Men in Black, Ghostbusters, Universal Monsters, Jurassic Park, Back to the Future, Jaws, Temple Run, Sonic the Hedgehog and Monty Python. For all the latest product information, please visit www.factoryent.com

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