Leading into World Autism Awareness Day on April 2,
Collaboration Brings Attention to Important Cause
that Supports Affected Kids and Families around the World
SANTA MONICA, Calif. - February 29, 2016 - To support the millions of families affected by autism, Skylanders®,
the beloved kids videogame franchise, and Autism Speaks, an
organization dedicated to autism science and advocacy, invite fans to
"Light it up Blue" with one-of-a-kind toys. Through this creative
collaboration for April's Autism Awareness Month, Skylanders and Autism Speaks are raising awareness for an important cause -- and in true Skylanders fashion, are having fun while doing it.
"Autism affects one in every 42 boys and one in 68 children in the U.S. We're proud to work with Skylanders,
an iconic franchise that's known for bringing joy and magic to kids and
families," said Peter Morton, vice president of Corporate Development
at Autism Speaks. "This year's Light it up Blue campaign for World
Autism Awareness Day marks our first alliance with a videogame and toy,
and we couldn't be more excited."
The new series of Skylanders SuperChargers toys are blue and white to reflect Autism Speaks' official colors. The "Power Blue" Skylanders SuperChargers
feature Splat and Trigger Happy, as well as their SuperCharged vehicles
Splatter Splasher and Gold Rusher -- all of which appear in-game as
their special colors. The toys are on store shelves now at participating
retailers in the U.S. and Europe and will be available starting April 1 in Canada.
"When
my son was diagnosed with autism, I felt very alone. From my first
Autism Speaks Walk, I felt the power of community, and this partnership
with Skylanders will bring awareness and belonging to kids and
families in a unique way," said Matt Asner, director of Corporate
Development, Autism Speaks.
"Since the debut of the franchise, we've heard from parents that Skylanders plays a special role in the lives of their kids on the autism spectrum," says Josh Taub, senior vice president of Skylanders Product Management, Activision. "The entire Skylanders
team was deeply committed and proud to bring these special toys to
life. If they can put a smile on a child's face, then we know we've done
our job right."
In addition to creating the Power Blue Skylanders SuperChargers
and bringing them to life in game, Activision Publishing, Inc., a
wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) is
launching employee education and employee-donation matching programs in
connection with Autism Awareness Month. Additionally, in recognition of
World Autism Awareness Day, employees will have the opportunity to
participate in the Autism Speaks Walk on April 2
at the Rose Bowl in Pasadena. Activision is also making donations to
non-profits that are making a difference in the autism community.
For more information please visit https://www.skylanders.com/ or follow us on Instagram @SkylanderstheGame, Twitter @SkylandersGame and Facebook.com/SkylandersGame.
About Activision Publishing
Headquartered
in Santa Monica, California, Activision Publishing, Inc.is a leading
global producer and publisher of interactive entertainment. Activision
maintains operations throughout the world and is a division
of Activision Blizzard (NASDAQ: ATVI), an S&P 500 company. More
information about Activision and its products can be found on the
company's website, www.activision.com or by following @Activision.
About Autism Speaks
Autism
Speaks is the world's leading autism science and advocacy organization.
It is dedicated to funding research into the causes, prevention,
treatments and a cure for autism; increasing awareness of autism
spectrum disorders; and advocating for the needs of individuals with
autism and their families. Since its inception, Autism Speaks has
committed more than $570 million to its mission, the majority in science
and medical research. On the global front, Autism Speaks has
established partnerships in more than 70 countries on five continents to
foster international research, services and awareness. To learn more
about Autism Speaks, please visit AutismSpeaks.org. (http://www.autismspeaks.org)
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