Tuesday, July 17, 2018

Theatre Box Entertainment Complex to Open Late Summer in San Diego’s Gaslamp Quarter

Theatre Box® Entertainment Complex to
Open Late Summer in San Diego’s Gaslamp Quarter

73,000-Square-Foot Entertainment Destination to feature TCL Chinese Theatre’s
First Luxury Cinema, Sugar Factory American Brasserie, San Diego Native
Nick Cannon Wild ‘N Out Sports Bar and Arcade & Rooftop Beer Garden

San Diego – July 16, 2018 – The Gaslamp Quarter’s exciting new luxury theatre, dining and entertainment complex, Theatre Box®, is set to open late summer at Fifth Avenue and G Street. Occupying one city block in a two-story, 73,000-square-foot building, the first phase of Theatre Box® will introduce TCL Chinese Theatre’s first luxury cinema, Sugar Factory American Brasserie and the Chocolate Lounge. Nick Cannon Wild ‘N Out Sports Bar and Arcade and a 6,000-square-foot beer garden will open as part of a second phase.

President and COO of TCL Chinese Theatre, Alwyn Hight Kushner, and Sugar Factory Founder, Charissa Davidovici, joined forces to develop Theatre Box®, a name and experience inspired by a traditional theatre box filled with a variety of goodies.

“This is a completely new and revolutionary concept for our brand,” said Hight Kushner. “We are looking forward to utilizing nearly 100 years of knowledge to provide San Diego with an innovative movie-going experience that is modern, fun and luxurious. Guests can expect one-of-a-kind extravagant amenities provided by the variety of entertainment options inside Theatre Box®.”

For the first time in TCL Chinese Theatre’s rich, 90-year history, the famed Hollywood movie palace will open its second location with a luxury cinema. Theatre Box® will welcome film enthusiasts with a striking lobby combining the contemporary, imaginative appeal of Sugar Factory with the classic Hollywood glamour of the TCL Chinese Theatre – stunning guests with a 45-foot-tall ceiling and the iconic movie star handprints and footprints. Sugar Factory’s signature sweets and treats will fill the lobby, including more than 100 types of candy and a café counter offering gelato, gourmet coffee, freshly-baked pastries and other refreshments. The brand’s famed Couture Pops, a pop culture phenomenon and celebrity accessory, will also be on display. Britney Spears, Nicki Minaj, Katy Perry, Rihanna, Nicole Scherzinger, Sting, Charlie Sheen, Kim Kardashian and Drake are just a few of the celebrities who have been spotted with the sparkly lollipops.

“We absolutely love San Diego and have been looking for the right opportunity to bring Sugar Factory here since we first introduced the brand,” said Davidovici. “When we saw this building, previously home of a historic theatre, the architecture took our breath away. We knew immediately that this was the spot for Sugar Factory and Theatre Box®.”

Located on the second story, the luxury boutique cinema will house eight theatres, including Gaslamp’s first IMAX, and treat moviegoers to an experience unlike anything else in the world, including movie premieres and other special events. Each of the luxury theatres will provide plush, reclining seating for approximately 100 people. Customizing the movie experience for every guest, individual theatre boxes complete with a box full of pre-ordered goodies will be waiting at every seat upon arrival. Sugar Factory will also provide full restaurant service of the brand’s signature cocktails, dishes and desserts in each movie theatre. Popcorn will be taken to the next level with several different flavors and the option to mix and match.

The 14,000-square-foot Sugar Factory American Brasserie will be situated on the main level accessible on both Fifth Avenue and G Street. An expansive menu for breakfast, lunch and dinner will feature specialty dishes like chocolate decadence French toast, red velvet pancakes, Monster Burgers piled high with toppings, woodfired pizzas, flavorful pastas and more. Known as the “The Most Instagrammed Restaurant in the United States,” signature items are as much of treat for the eyes as they are the taste buds, including the world famous 60 oz. smoking candy goblets, including the Lollipop Passion garnished with unicorn lollipops and candy necklaces; and decadent Insane Milkshakes, such as the Caramel Sugar Daddy Cheesecake topped with a whole piece of cheesecake. Sugar Factory’s birthday parties have gained popularity among celebrities including Jennifer Lopez, who recently celebrated her children’s birthdays at Sugar Factory in Las Vegas.

Designed by Gulla Jonsdottir, the new Sugar Factory in San Diego will be the brand’s most luxurious location to date, topped with high ceilings, oversized crystal chandeliers and filled with lush furnishings.



Theatre Box® will be located at 701 Fifth Ave. in the center of San Diego’s bustling Gaslamp Quarter. More information about Theatre Box® is available on the website at www.theatrebox.com, and on Facebook, Instagram and Twitter at @theatreboxENT






ABOUT TCL CHINESE THEATRE
The TCL Chinese Theatre, the iconic movie palace opened in 1927 by Sid Grauman, is celebrating its 90th birthday this year. Best known for movie premieres, red carpet events and handprint/footprint ceremonies, the TCL Chinese Theatre has long been at the center of Hollywood and remains the beloved movie theatre for many Hollywood celebrities. More information is available at www.tclchinesetheatres.com.

ABOUT SUGAR FACTORY
Sugar Factory offers a sweet escape with locations throughout the United States, including the newest locations outside of the Fashion Show Mall in Las Vegas and in New York City on Broadway, a goblet bar and retail locations at the Miracle Mile Shops inside Planet Hollywood Resort & Casino in Las Vegas, retail stores at the Barclays Center in Brooklyn, TCL Theatres in Hollywood, Union Square in Washington, D.C. and at McCarran International Airport at the D Gates. Additionally, Sugar Factory American Brasserie, complete with retail and the brand’s popular restaurant, can be found in New York City, Chicago, Pentagon City, Connecticut at Foxwoods Resort Casino, Orlando and South Beach Miami. The brand will expand into new domestic markets this year with a planned opening in Seattle and two Artisanal Doughnut and Coffee Bars in New York. The brand expanded internationally with its first retail store overseas in Bahrain and restaurants at Festival City Mall and CityWalk in Dubai and in Manila, Philippines. Additionally, Sugar Factory NYC was listed “The Most Instagrammed Restaurant in the United States” in 2016 and Sugar Factory Ocean Drive was also the only Florida restaurant to make the list.

More information about Sugar Factory is available at  www.sugarfactory.com, on Facebook at www.facebook.com/SugarFactoryBrand, on Twitter at @sugarfactory and on Instagram at @TheSugarFactory.

ABOUT NICK CANNON WILD ‘N OUT SPORTS BAR AND ARCADE
Wild ‘N Out Sports Bar and Arcade is an all-new dining and entertainment concept developed by actor, producer and television personality, Nick Cannon located on Miami's famed Ocean Drive. Featuring various live entertainment, classic arcade games, larger than life cocktails and elevated sports bar dishes, the multi-purpose venue includes a full-service sports bar and restaurant featuring memorabilia from the famed MTV show. Wild ‘N Out Sports Bar and Arcade will open its second location this summer inside of at Theatre Box® in San Diego’s Gaslamp District. More information about Wild ‘N Out Sports Bar and Arcade is available on the website at www.wildnoutsportsbarandarcade.com and on social media.

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