SAN FRANCISCO, CA., March 6, 2019-
Super7®, the San
Francisco based toy and pop-culture lifestyle design house is pleased
to announce the launch of its new brand: SupersportsTM
by Super7®. SupersportsTM
takes Super7’s passion for toys and pop-culture, pairs it with
their design driven aesthetic, and applies it to the world of sports,
creating a new multi-category line of unique collectibles for sport
fans worldwide.
SupersportsTM by
Super7® will launch this exciting line of products with a brand new
licensing agreement with Major League Baseball. Featuring iconic MLB
players and teams from the past plus the best of today, the
collection will include 3.75” ReAction Figures®, a Super7®
classic, plus Bullpen BuggiesTM, a new diecast take on classic
bullpen carts, and Pintrill co-branded enamel pins featuring players,
mascots and some of the greatest moments in MLB history. This
collaboration builds on the Super7® brand tradition of taking
nostalgic properties from the past and adding a unique twist for a
modern consumer.
“Growing up, the first thing I ever
collected was Baseball Cards. When I was seven years old, my uncle
sent me a complete box of 1978 Topps Baseball Cards for Christmas. I
opened every pack and sorted them by team, and then by number, and
then back by team, and number and so on for months. I loved these
baseball cards, and I want to bring that same emotion back to the
figures and packaging we are making for our SupersportsTM
line of Baseball figures. Something that brings you back in time,
brings you a bit of unexpected joy and brings a smile to your face.”
said Brian Flynn, Super7®
Founder.
The 2019 SupersportsTM
MLB product line will include pieces commemorating baseball greats
like Willie Mays, Jackie Robinson and Ted Williams as part of a
larger collection framed up by two of the greatest rivalries of the
game —Boston Red Sox versus the New York Yankees, and San Francisco
Giants versus Los Angeles Dodgers. The inaugural collection will also
feature several team mascots such as the beloved Philly Phanatic, Mr.
Met and the off-kilter Crazy Crab from the 1984 San Francisco Giants,
showcased in the Super7®
style.
Super7®
Director of Sports & Licensing Bart Silberman notes, “Our aim
is to tell the history of the game in a fun & different way
thanks to licensing agreements with everyone from MLB Players Inc.
and MLB Alumni Association to Topps and CMGWW. I have been involved
with MLB licensing for 20+ years, but I’ve never seen such a
creative collection. It feels like stuff we had as kids, but all of
it is brand new.”
About Super7®
Super7®
is the premier pop-culture design house and producer of lifestyle
oriented collectibles, toys and apparel based in San Francisco. Led
by designer Brian Flynn, Super7®
has harnessed the graphics, aesthetics and energy of his youthful
obsession with science fiction, giant monsters, comic books, punk
rock, skateboarding, robots and rebellion to build a unique and
innovative business that crosses all categories and is not bound by
traditional manufacturing boundaries. Super7®
now brings that same unique aesthetic to its new line, SupersportsTM
by Super7®.
No comments:
Post a Comment