The Old Spice x DC Superman activation was located at the Promenade Plaza at Hilton Bayfront. Although the line looked like a short wait from outside, it took longer than expected as the line snaked around the courtyard to several photo opportunities. There were couches surrounding the center and some umbrellas that shielded us from the blaring sun. The new Superman movie trailer was playing on a large screen. A staff member was walking the line and randomly choosing who to give out Old Spice branded decks of cards to. And we kept getting skipped. Eventually a new staff came by who was more generous and we each got a deck!
When it came time for us to board the rocket, there were some tech issues with the tablet. Staff quickly solved the problem and we got on our way making our superman poses and a deodorant flew out. At the end of the experience we each got a printed photo as a keepsake.
The idea was great, however it would have been nice if there was more shade and activities to do while waiting in line or maybe if there were multiple rockets to make the line go faster.
The deodorant is a Citrus scent which smells nice and can suit anyone, a much appreciated & needed swag at SDCC!
