SKYLANDERS IMAGINATORS ON STORE SHELVES NOW

SKYLANDERS® IMAGINATORS ON STORE SHELVES NOW -- KIDS CAN CREATE THEIR OWN SKYLANDERS FOR THE FIRST TIME IN AWARD-WINNING TOYS-TO-LIFE VIDEOGAME

Fans to Receive a Free, Fully-Playable Kaos Toy with Purchase of
Skylanders Imaginators Starter Packs

Skylanders Creator App Extends the Magic

of Creating Skylanders Beyond the Living Room!

SANTA MONICA, Calif. – Oct. 17, 2016 –  Ready, Set, Create! Skylanders® Imaginators is now available at major retailers worldwide from Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI). For the first time, Portal Masters can create their own Skylanders, designing the wildest characters imaginable including customizing appearance, powers, abilities, names, catchphrases, musical themes and much more. Fans will also enjoy Crash Bandicoot and Dr. Neo Cortex as guest star Skylanders, as well as a new mobile app Skylanders™ Creator and the upcoming Netflix original series, Skylanders™ Academy.

WHO WILL YOU CREATE? SKYLANDERS IMAGINATORS WANTS TO KNOW!

For the First Time in Toys-To-Life History, Fans Can Bring their Imaginations to Life with Custom 3D Printed Skylanders!

Month-Long Celebration Counts Down to Launch and More; Kick-off Begins with Skylanders Creator, a New, Free Mobile App that Lets Kids Create Skylanders on the Go!

Santa Monica, Calif. –  Oct. 3, 2016 – Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI) and Skylanders® Imaginators is dedicating the entire month of October to creation and bringing imaginations to life. The month-long celebration includes the launch of Skylanders Imaginators, this year’s tentpole console game release; Skylanders™ Academy, the Netflix Original series; Skylanders Creator, a new mobile app that allows kids to create characters on-the-go; and much more.