Additional Sponsor
Announced for Free Comic Book Day 2015
DK Take Sponsorship Role in
Free Comic Book Day 2015.
(BALTIMORE, MD)- (April 30,
2015)- DK have signed on to sponsor and contribute toward the
marketing and promotion of Free Comic Book Day (FCBD), which takes
places Saturday May 2nd at participating comic book
specialty shops across the US, Canada, and worldwide. DK will serve
as a supporter of Free Comic Book Day offering a special edition
comic book along with the opportunity to win prizes as they help
shape and enrich the comic fans’ experience of the event.
DK Publishing will offer FCBD
Fans the opportunity to win various graphic novels, comics, activity
books, and additional prizes through contests hosted on the Free
Comic Book Day Facebook page during April through July.
“These sponsorships are key
elements which have helped make Free Comic Book Day become the
success that is has been and continues to become every year,” said
FCBD spokesperson Deborah Moreland. “Due to growth of Free Comic
Book Day since its inception, we can attract major sponsor who see
the value in being associated with this major event and see how their
sponsorship helps benefit both retailers and comic book fans. We want
to thank our sponsors for their support and drive to help make the
FCBD fans experience enjoyable and memorable.”
“We are
honored to be part of Free Comic Book Day again this year,” said
Mindy Fichter, DK's Associate Director of Publicity. “We understand
the importance of nurturing a love of reading in children, and we
think we've got a winner with this year's offering of LEGO Star
Wars in 100 Scenes. The book
includes--you guessed it--one hundred LEGO Star
Wars scenes, all of which are
chock-full of action, intrigue, betrayal, battles, droids, heroes,
and whole lot of surprises."
Free Comic Book Day is an annual
event, always taking place on the first Saturday in May where anyone
can go to a participating comic book shop and get comic books for
free. This year, FCBD will take place on Saturday May 2nd,
2015, at over 2,300 comic book shops all over the world who will
distribute over 5.6 million comics published specifically for free
comic book day to new and returning customers.
The
sponsorships from DK were secured on behalf of FCBD by Geek Riot
Media and Bonfire Agency as part of integrated brand advertising and
promotional initiatives. The initiative includes advertising in
comics produced by the member publishers of Geek Riot Media’s
ComicsUnited Advertising Network in addition to prize provisions for
kid-friendly FCBD costume contests planned by a number of stores
participating in Bonfire Agency’s StoreCorps Comic Retail
Activation Network.
For FCBD news, updates and to
find a participating comic shop, go to the FCBD website at
www.freecomicbookday.com.
Also become a fan on Facebook at www.facebook.com/freecomicbook
and follow us on Twitter at www.twitter.com/freecomicbook.
ABOUT DK—DK is
the bestselling and award-winning publisher known for informing,
entertaining, and educating global audiences through beautifully
designed content. DK also publishes the Eyewitness series for
children and Eyewitness Travel Guides. BradyGames, Alpha Books, and
Rough Guides are also available from DK, a division of Penguin Group.
For more information visit www.dk.com.
ABOUT FREE COMIC
BOOK DAY—Free Comic Book Day is the comic
book specialty market’s annual event where participating comic book
shops across North America and around the world give away comic books
absolutely free to anyone who comes into their shops. The event is
held the first Saturday in May and is the perfect opportunity to
introduce friends and family to the many worlds of wonder available
at local comic book shops. From super-heroes to slice-of-life to
action/adventure and beyond, Free Comic Book Day has a comic book for
everyone!
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