STX ENTERTAINMENT
TO LAUNCH FAMILY/ANIMATION AND CONSUMER PRODUCTS/LICENSING DIVISIONS
WITH EYE TOWARD DEVELOPING PROJECTS ACROSS FILM, TELEVISION, DIGITAL AND CONSUMER PRODUCTS ARENAS
- Studio Enters Rights Agreement with UGLYDOLL Toy Line as First Significant Investment for New Divisions -
(Burbank, May 28,
2015) - STX Entertainment has announced the launch of a family and
animation division geared toward creating multi-platform family
franchises across film, television and digital. Additionally, the studio
will be establishing a consumer products, licensing and merchandising
arm to take full advantage of the extended opportunities provided by
these properties. STX has identified the first project that will be
developed for the family audience and has entered a partnership with
beloved iconic toy brand UGLYDOLL as a leading pillar of the studio's new
division. The agreement was co-announced today by Adam Fogelson,
chairman of the motion picture group for STX Entertainment, and Drew
Matilsky, Managing Partner of Pretty Ugly LLC. STX expects the
first step of this collaboration to be the development of a full-scale
animated feature, with plans to explore future projects for other
platforms shortly thereafter.
The UGLYDOLL universe
is the distinctive and highly regarded toy brand created by David
Horvath and Sun-Min Kim along with Drew Matilsky, the founders of parent
company Pretty Ugly LLC. Horvath and Matilsky will serve as executive
producers on the new movie. Gigi Pritzker and OddLot Entertainment are
also set to co-produce the film.
Populated by satirical, playful, and off-kilter characters that go by names like Wage, Babo, Ice-Bat and Wedgehead, the "uglyverse" is
a world in which the traditional definition of "ugly" is turned on its
head as it celebrates characters who are distinctive, special and
different. Started in 2001 when Horvath signed a letter to Kim, his
college sweetheart, with a drawing of a monster with unconventional
proportions, the UGLYDOLL brand quickly grew into a universe of colorful and nuanced characters.
"We created UGLYDOLL
on the premise that real beauty is found in the little twists and turns
that make us who we are," said Horvath. "We could not be more excited
or optimistic about the future of the UGLYDOLL universe in
the hands of the STX Entertainment team. In the past, we have been
strategically organic and restrained in developing our business and,
with STX now on board as our partners, we look forward to significantly
growing the awareness and presence of these unique and lovable
characters. We are thrilled to have the most creative, capable and
experienced minds in the entertainment industry approaching our
uglyverse in a very holistic, 360 degree way. STX understands what makes
us distinctive and relatable and they are committed to maintaining the
integrity of what makes these dolls so special."
Fogelson added, "We are thrilled to enter the family arena, and honored to have our first project be based on the UGLYDOLL
universe. David and Drew have not just created toys, they have created
an alternative way to view the world and the people around us. The
creative vision behind these dolls is extremely detailed and very rich
for storytelling across many platforms. The moment you see these
characters, you get their whole world immediately. They are endearing
yet fundamentally flawed in some real and identifiable way. That's
what makes them so relatable. Kids and adults love these characters
because we all can understand the challenges and triumphs of being
different."
"UGLYDOLL's
singular approach to creating loveable, nuanced characters provides
immense creative fuel to build a narrative anchored around the bevy of
characters that make up the 'uglyverse,'" said Gigi Pritzker, Chief Executive Officer of OddLot Entertainment.
Explained Sophie
Watts, President of STX Entertainment, "As we launch our new animation
and family division, and begin to identify other partnerships with
long-term potential across our company, we believe this is the ideal
first vehicle to cultivate and grow with creative care and expert
handling. UGLYDOLL is a genuine gem with enormous creative
upside, not only in the feature film world, but also for television,
digital, gaming and many other platforms. This brand is the perfect
launch pad to create a strong foundation in animation as well as a
licensing and merchandising arm for our business. In particular, a
full-scale feature will propel the UGLYDOLL brand into a global platform and broaden the considerable acclaim and recognition that UGLYDOLL already has in Asia, where STX has also built a number of strategic partnerships."
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ABOUT STX ENTERTAINMENT
STX
Entertainment is a fully-integrated motion picture and television studio
specializing in the production, marketing, and distribution
of talent-driven films and television programming. The multi-platform
studio is rapidly moving to include digital production and distribution,
in addition to gaming. It is the first major studio to be launched at
this scale in Hollywood in more than twenty years.
STX
Entertainment is led by prolific businessman Robert Simonds and was
co-founded by TPG Capital, a leading global private investment firm with
$65 billion of capital under management. In addition to backing from
TPG Capital, additional investors include blue chip financial partner
Hony Capital, a leading private equity firm in China; Gigi
Pritzker, co-founder and CEO of film and television production company
OddLot Entertainment; and Beau Wrigley, former Chairman and CEO of the
Wm. Wrigley Jr. Company, among others.
STX Entertainment recently announced its first four theatrical release dates. On August 7, 2015,
the studio will release The Gift contemporary psychological thriller
from Jason Blum's Blumhouse, written and directed by Joel Edgerton and
starring Jason Bateman, Rebecca Hall and Edgerton. Secret in Their
Eyes will be released on October 23, 2015. The crime thriller is written and directed by Billy Ray and stars Chiwetel Ejiofor, Nicole Kidman and Julia Roberts. On January 22, 2016,
STX will release The Boy, a horror film from director William Brent
Bell (The Devil Inside), written by Stacey Menear and starring Lauren
Cohan ("The Walking Dead"). And March 11, 2016,
brings the release of the epic action-drama The Free State of
Jones, starring Matthew McConaughey, Gugu Mbatha-Raw, Keri Russell and
Mahershala Ali from writer-director and 4-time Academy Award nominee
Gary Ross.
ABOUT UGLYDOLL & PRETTY UGLY LLC
David Horvath &
Sun-Min Kim created the first UGLYDOLL hand-sewn plush toy in 2001.
Since the inception of the first character, Wage™, who David drew on a
love letter to Sun-Min, UGLYDOLL has grown into an entire universe of
characters, stories, and products for all ages.
The UGLYDOLL brand was launched in 2002 by Pretty Ugly, LLC in New
Jersey. The property is distinguished by David & Sun-Min's unique
aesthetic and voice defining 'ugly' as distinctive and unique. The
award-winning UGLYDOLL characters appear in a variety of toys, books,
apparel, and other licensed products that are available in thousands of
stores, worldwide. For more information, please visit www.uglydolls.com.
ABOUT ODDLOT ENTERTAINMENT
OddLot
Entertainment is a Los Angeles-based film and television production
company that develops, produces and finances quality commercial
properties for distribution in both the domestic and international
markets.
OLE
has been in the foreign sales business since 2011 when it co-created
Sierra/Affinity. In 2013 the company commenced a multiyear, multipicture
co-financing and distribution deal with Lionsgate, which provides both
companies a committed framework to co-produce and distribute films. In
addition, OddLot's Gigi Pritzker is part of a consortium that recently launched the next-generation film studio STX founded by producer Robert Simonds.
The company has produced: Academy
Award®-nominated drama Rabbit Hole starring Nicole Kidman; The Way, Way
Back starring Steve Carell; Green Street Hooligans; Suburban Girl; The
Open Road; From Prada to Nada; Drive; the futuristic sci-fi film,
Ender's Game; and the Kevin Costner romantic drama Draft Day. Most
recently, OddLot produced and released Jon Stewart's directorial debut
Rosewater with Open Road Films, which premiered at the 2014 Toronto
International Film Festival.
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