DISNEY CELEBRATES 90 YEARS OF MICKEY MOUSE WITH WORLDWIDE FESTIVITIES
The
Party Begins Next Week with a Fashion Show Inside Disneyland, Inspired
by Mickey’s “True Original” Personality, Featuring the Spring 2018
Collection
from the Fashion Brand Opening Ceremony®
ABC to Air Primetime Mickey Mouse Special This Fall; Disney Channel to Debut Season Five of the Emmy® Award-Winning
Mickey Mouse Shorts; Disney Parks Around the World to Host the World’s Biggest Mouse Party; and Much More
BURBANK, Calif., March 1, 2018 –
Today Disney announced the launch of a world-wide celebration honoring 90 years of Mickey Mouse. Since his big-screen debut in
Steamboat Willie on November 18, 1928, Mickey has been the global ambassador for The Walt Disney Company. From the beloved
Mickey Mouse Club to today’s Mickey Mouse cartoon shorts,
Mickey’s optimistic outlook and endearing personality continue to
delight fans around the world every day. The cross-company festivities
will continue through 2018 and beyond and will include
an exclusive fashion show, a new television special, a celebration at
Disney parks and resorts and much more.
The party kicks off on March 7
with “The Happiest Show on Earth”—a runway fashion event featuring a
Mickey-inspired collection
designed by couture brand Opening Ceremony founders Carol Lim and
Humberto Leon. The show will also serve as Opening Ceremony’s Spring
2018 runway show and close out fashion week celebrations around the
world. Select items from the Mickey collaboration will
be immediately available for sale following the runway show at shopDisney.com, OpeningCeremony.com
and
Opening Ceremony stores, while the remaining ready-to-wear looks will
hit stores in November. The iconic story of Minnie Mouse, who shares
this milestone anniversary with Mickey and recently
received her official star on the Hollywood Walk of Fame, will also be
celebrated at the fashion show.
Disney’s
collaboration with Opening Ceremony will serve as the launch of “Mickey
the True Original”—a global celebration of Mickey’s heritage,
personality and status as a pop-culture icon.
The campaign will come to life through fashion collaborations with
other true original brands, as well as engaging content and events that
embrace Mickey’s impact on the past, present and future.
The celebration continues throughout 2018 and beyond:
·
This
fall, ABC will air a star-studded celebration of Mickey in honor of his
birthday, with special guests, musical performances and more.
·
Disney Channel will debut season five of the
Mickey Mouse animated shorts,
taking the series total to more than 90 shorts, including a special
seven-minute extended-length birthday episode that will air later this
year.
·
Walt Disney Parks and Resorts
around the world will
celebrate Mickey’s 90th on November 18, marking the day with commemorative merchandise, photo locations and more.
·
Beginning in late 2018 and into 2019 the
World’s Biggest Mouse Party, saluting Mickey and Minnie, will take place at Disney Parks worldwide.
- Disney On Ice will salute Mickey as the “True Original” host of Disney On Ice since its inception in 1981 by creating Mickey’s 90th pre-shows for productions touring the United States, Europe, Middle East, Africa and Latin America.
- Disney On Ice presents Mickey’s Special Celebration, a new production showcasing Mickey Mouse’s memories throughout the years, will launch in Japan in July 2018 and continue touring throughout the Asia-Pacific region until August 2019.
- In France, 38 design and art schools will take part in “Mickey Is Art,” a unique contest in which students will craft works of Mickey, inspired by their favorite artistic movement. The winning designs will be displayed this summer in 12 major train stations in France and for sale this September at Galerie GlĂ©nat in Paris.
·
Disney
store will continue to celebrate milestone moments for Mickey Mouse
with the Mickey Mouse Memories Collection (launched Jan. 2018), a
monthly, limited-release series
of 12 collectible plush, mugs and cloisonnĂ© pins inspired by Mickey’s
most memorable movie roles.
·
Disney
Publishing Worldwide will introduce more than 30 titles globally as
part of Mickey’s 90th, including books, arts & crafts and comics.
In addition, D23: The Official Disney Fan Club will be celebrating Mickey’s 90th throughout 2018:
·
D23
and the Walt Disney Archives, in partnership with Walt Disney Animation
Studios, have commissioned legendary Disney animator Mark Henn to paint
Mickey’s official 90th birthday
portrait. Henn follows in the footsteps of artists such as Disney
Legend John Hench, who crafted five of Mickey’s official portraits. Henn
animated Mickey for
Mickey’s Christmas Carol (1983) and is currently at work on Ralph Breaks the Internet: Wreck-It Ralph 2
(2018). The new portrait will debut on the cover of the fall issue of
Disney twenty-three, a quarterly publication from D23.
·
This November, D23 will present
Destination D: Celebrating Mickey Mouse, a two-day event at Walt Disney World Resort featuring panels, presentations and fun-filled entertainment.
·
This
year’s annual D23 Gold Member gift is an exclusive box set of 23
special Mickey Mouse mementos—authentic reproductions of such treasured
keepsakes as pages from the script of
Steamboat Willie and a miniature animation cel from Parade of the Award Nominees
(1932).
To join the conversation on social, fans are encouraged to use the hashtag #Mickey90.
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