The iconic 10th annual Her Universe Fashion Show, presented by Her Universe and Mattel, today announced the 2024 show theme will celebrate decades of fashion, innovation, and geek couture as Mattel approaches its 80th anniversary. This year’s show at San Diego Comic-Con, held Thursday, July 25 beginning at 6 pm, will also honor other legendary Mattel brands including Hot Wheels, UNO and Magic 8 Ball through an incredible lineup of fashion and giveaways.
Mattel will bring the lobby to life creating a vibrant showcase celebrating 35 years of Polly Pocket, highlighting nostalgic fashions across three plus decades. Guests can expect an immersive experience, filled with nostalgic charm, innovative displays and photo opportunities that pay homage to Polly Pocket whose legacy continues to make the ordinary extraordinary.
“As Mattel approaches its monumental 80th anniversary next year, we are delighted to celebrate geek culture couture by partnering with Her Universe to showcase unique designer interpretations of our IP,” said Meredith Norrie, Vice President of Global Licensing and Consumer Products, Mattel. “Mattel’s iconic house of brands have long served as a source of joy and inspiration to bring fans together at San Diego Comic-Con and beyond. By teaming up with Her Universe Fashion Show, we are tapping into our shared passion of fueling fandom, creativity and self-expression.”
To commemorate a decade of unforgettable shows, host and Her Universe founder Ashley Eckstein (voice of Ahsoka, Star Wars & Founder, Her Universe), and co-host Michael James Scott (Broadway star, Aladdin, The Book of Mormon, Something Rotten), will lead an evening dedicated to Mattel’s nearly 80 years of innovation and imagination.
From the moment the lights go down, audiences will be enthralled by Ashley Eckstein’s cutting edge couture look, certain to make headlines as she does every year with her one-of-a-kind reveal. The dynamic hosting duo will then shine a spotlight on geek couture fashion, promising unforgettable surprises you won’t want to miss. As previously announced, award-winning director Jeremy Merrifield will direct the show.
Since 2014, the Her Universe Fashion Show has captivated fans with the creativity of talented designers who have worked tirelessly to showcase one-of-a-kind custom geek couture looks on the runway. This year's ultimate prize will again be the opportunity for two of the 25 participants to design a special fashion collection with Her Universe. The audience will choose one winner, along with a winner selected by an expert panel of judges, including the 2023 Her Universe Fashion Show winning designers Rachel Petterson and Raeven K; Robin Motts, SVP Hot Topic Merchandising; Vivienne Medrano, Creator of Prime Video’s Hazbin Hotel and Helluva Boss; and VP of Barbie Product Design at Mattel, Robert Best.
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