Apple TV+ unveils details of immersive activation for 14 time Emmy-nominated hit drama “Severance” at San Diego Comic-Con
Live interactive experience at the Hard Rock Hotel will transport fans into the inner world of the year’s buzziest drama
On the heels of the year’s hottest drama “Severance” landing 14 Emmy nominations, Apple TV+ today revealed details of the most sought-after destination at San Diego Comic-Con International - - the “Lumon Industries Orientation” experience. Developed in partnership with the series’ executive producer and director, Ben Stiller, the must-see immersive experience will run throughout the four days of the world’s largest fan convention, from Thursday, July 21 through Sunday, July 24 at the Hard Rock Hotel.
Fans will have a unique opportunity to be “severed” - a procedure that separates your work life from your personal life - as they immerse themselves as new employees in the world of Lumon Industries. The experience will take guests seeking better work-life balance through their first day on Lumon's severed floor, but from the moment they enter the boardroom, they will realize that not all is as it seems.
New employees will navigate through several locations featured in the critically acclaimed series for an up-close dive into the mysterious Lumon world. Stops on their first-day orientation include the iconic boardroom where the new hires will meet their ‘innie” and MDR where they can try their hand at refining data. As employees explore life on the severed floor they will interact with longstanding Lumon employees and gather perks along the way.
Beginning Thursday, July 21 at 6:00 a.m. PT, and continuing throughout the weekend, fans will be able secure a reserved time to experience Lumon’s employee orientation, at welcometolumon.com. Additional slots will be released each day at 6:00 a.m. PT and a standby line will be available for those without a reservation. In accordance with Comic-Con’s COVID policy, proof of vaccination or a negative COVID test will be required for entry, along with face masks and identification.
Comic-Con attendees can also expect a fan-favorite lineup of panels celebrating Apple original series during the four day festival. The panels will feature cast and creative teams from the Emmy-nominated workplace thriller “Severance,” lauded alternate-reality series “For All Mankind” the acclaimed workplace comedy “Mythic Quest,” plus a not-to-be-missed panel featuring some of the today’s greatest storytellers from “See,” “Invasion,” “Foundation, “Mythic Quest” and “For All Mankind” to share their world-building insights with fans.
