Apple TV+ unveils details of immersive activation for 14 time Emmy-nominated hit drama “Severance” at San Diego Comic-Con
Live interactive experience at the Hard Rock Hotel will transport fans into the inner world of the year’s buzziest drama
On
the heels of the year’s hottest drama “Severance” landing 14 Emmy
nominations, Apple TV+ today revealed details of the most sought-after
destination at San Diego Comic-Con International
- - the “Lumon Industries Orientation” experience. Developed in
partnership with the series’ executive producer and director, Ben
Stiller, the must-see immersive experience will run throughout the four
days of the world’s largest fan convention, from Thursday,
July 21 through Sunday, July 24 at the Hard Rock Hotel.
Fans
will have a unique opportunity to be “severed” - a procedure that
separates your work life from your personal life - as they immerse
themselves as new employees in the world
of Lumon Industries. The experience will take guests seeking better
work-life balance through their first day on Lumon's severed floor, but
from the moment they enter the boardroom, they will realize that not all
is as it seems.
New employees will navigate through several
locations featured in the critically acclaimed series for an up-close
dive into the mysterious Lumon world. Stops on their first-day
orientation include the iconic boardroom where the new hires
will meet their ‘innie” and MDR where they can try their hand at
refining data. As employees explore life on the severed floor they will
interact with longstanding Lumon employees and gather perks along the
way.
Beginning
Thursday, July 21 at 6:00 a.m. PT, and continuing throughout the
weekend, fans will be able secure a reserved time to experience Lumon’s
employee orientation, at
welcometolumon.com.
Additional slots will be released each day at 6:00 a.m. PT and a
standby line will be available for those without a reservation. In
accordance with Comic-Con’s COVID policy,
proof of vaccination or a negative COVID test will be required for
entry, along with face masks and identification.
Comic-Con
attendees can also expect a fan-favorite lineup of panels celebrating
Apple original series during the four day festival. The panels will
feature cast and creative teams
from the Emmy-nominated workplace thriller “Severance,” lauded
alternate-reality series “For All Mankind” the acclaimed workplace
comedy “Mythic Quest,” plus a not-to-be-missed panel featuring some of
the today’s greatest storytellers from “See,” “Invasion,”
“Foundation, “Mythic Quest” and “For All Mankind” to share their
world-building insights with fans.