Target Launches Star Wars "Share the Force" Memory Collection

In anticipation of “Star Wars: Episode VII – The Force Awakens,” Target has announced the launch of “Share the Force” (ShareTheForce.Target.com), the first digital collection of Star Wars memories.  The collection, which will include celebrity fans Minka Kelly, Chris Hardwick and Bobby Moynihan, will go on to be archived at Lucasfilm – becoming an everlasting example of how we’re all connected by the force.  Until now, no one has attempted to collect and capture memories from the 147 million Star Wars fans throughout the world, and Target is introducing a unique program to unite these generations of fans in a way that only Target can do.