In anticipation of “Star Wars: Episode VII – The Force Awakens,” Target has announced the launch of “Share the Force” (ShareTheForce.Target.com),
the first digital
collection of Star Wars memories. The collection, which will include
celebrity fans Minka Kelly, Chris Hardwick and Bobby Moynihan, will go
on to be archived at Lucasfilm – becoming an everlasting example of how
we’re all connected by the force. Until now,
no one has attempted to collect and capture memories from the 147
million Star Wars fans throughout the world, and Target is introducing a
unique program to unite these generations of fans in a way that only
Target can do.
The “Share the Force”
website offers an interactive and shareable way for fans to find their
place in the Star Wars galaxy by including their personal memories,
resulting in a collection that will span generations,
cultures and continents. Starting today, fans can submit their
memories (either photo or story) at
ShareTheForce.Target.com
to transform their memory with a Star Wars hologram treatment and
receive their own galactic coordinates pointing to their permanent place
in the galaxy.Stay tuned for additional details regarding “Force Friday” on September 4, 2015, when new exclusive merchandise for the release of “Star Wars: Episode VII – The Force Awakens” will hit stores nationwide. Target will join in the product launch excitement with a series of midnight openings across 207 stores to allow fans to experience the new products as they hit shelves.
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