Nickelodeon today declared July 14 “SpongeBob Day,” an annual global celebration honoring the enduring cultural impact of SpongeBob SquarePants and the generations of fans that have made the franchise a worldwide phenomenon. Timed to coincide with SpongeBob SquarePants’ birthday within the animated series, the inaugural “SpongeBob Day” will feature a cross-platform slate of activations designed to bring the world of Bikini Bottom to audiences of all ages everywhere.
