24 Hour Fan-Focused Social Media Event to Launch in Celebration of #AlienDay426
Dark Horse Comics, Funko, NECA, Sideshow Collectibles, Audible, Titan Books, Zen Studios and more than a Dozen
other Partners Join Forces to Mark ALIEN DAY on Planet Earth
Reebok to Release Exact Replica of the ALIEN Stompers worn by
Sigourney Weaver as Ellen Ripley
Nationwide Screening Returns One of the Most Iconic Film Franchises
to Theaters Across the Country
Los Angeles, CA (March 29, 2016)
– Twentieth Century Fox Consumer Products announced today an
out-of-this-world global celebration of the ALIEN franchise culminating
with a special 24 hour, fan-focused social media event on April 26th – a
nod to LV-426, the planet from the iconic ALIEN films. ALIEN DAY (#AlienDay426)
to encompass a wide range of executions including nationwide
screenings, never-before-seen consumer product activations and the
kickoff of the
ALIEN: Ultimate Trivia Challenge, allowing fans to test their ALIEN knowledge – with the chance to win memorable prizes every 42.6 minutes on Twitter.
Fox Consumer Products has teamed with an impressive portfolio of
licensing partners; showcasing everything from unique apparel to
exclusive comic books to high-end collectables. One of the
most-requested licensed products, the
Reebok Alien Stomper worn by Sigourney Weaver as Ellen Ripley, as
well as the mid tops worn by Lance Henrikson as the Android Bishop, are
being released by Reebok in limited edition to mark
ALIEN DAY. The iconic movie sneakers will be available beginning April 26th at Reebok.com and select Reebok stores worldwide. Other ALIEN products include the following:
·
NECA announces the first ever
Lieutenant Vasquez (Jenette Goldstein) and Newt (Carrie Henn) figure; as
well as the release of a Kenner toy-Inspired Ellen Ripley figure
·
An ALIENS Queen & Power Loader and
Ripley figure set in the tradition of their wildly popular ReAction
retro action figure series from
Funko LLC
·
Dark Horse Comics expounds
upon Brian Wood and Tristan Jones’ ongoing ALIENS comic book series with
exclusive covers for participating retailers and a deluxe 30th anniversary hardcover version of the original
ALIENS series from 1986
·
Titan Books launches the brand-new novel
Alien: Invasion (The Rage War book 2) by Tim Lebbon
·
Available on Audible; a brand new audio drama,
Alien: Out of the Shadows - starring Rutger Hauer (Blade Runner and
Batman Begins) in his first audio role, Matthew Lewis (Harry Potter film series) and Corey Johnson (The Bourne Ultimatum) is a terrifying fight for survival and an intense struggle between human and artificial intelligence.
·
Additional licensed partners are found below
In addition, the Alamo Drafthouse is producing a nationwide screening program on April 26th returning
the ALIEN franchise to theaters across the country. In over 20 cities,
including Austin, New York,
Los Angeles and Dallas, participating Alamo locations as well as
partner venues will showcase a double-feature presentation of ALIEN and
ALIENS. In Alamo locations, each pre-ordered ticket includes a
Mondo-designed ALIEN T-shirt, released exclusively for the
event screenings. Additionally, the screenings will be accompanied by
exclusive ALIEN merchandise—including apparel, accessories, posters and
records—from pop-culture company Mondo. Tickets go on sale tomorrow, to find a full list of participating theaters,
visit http://AlamoAliens.com.
ALIEN: Ultimate Trivia Challenge
The hallmark of ALIEN DAY
will be a 24-hour Twitter contest. Every 42.6 minutes a new ALIEN trivia
question will be presented via the official Alien Anthology twitter
account,
@AlienAnthology. In advance of the contest kickoff, beginning at 12 AM ET on April 26th, fans will need to pre-register their Twitter handle at ALIEN Anthology (http://AlienAnthology.com).
Each trivia question (35 in a 24-hour cycle) will have various prize packages from 20th
Century Fox’s ALIEN franchise licensing partners. To qualify to win the
corresponding prize, participants must
“Reply” to the initial “question tweet,” correctly answer the question,
and use the #AlienDay426 and #Contest hashtags. A winner (or “winners”
when multiple prizes are offered) will be selected for each of the
questions. Please refer to "Official
Rules" for additional detail.
In regards to the announcement, Jeffrey Godsick, President of Twentieth
Century Fox Consumer Products stated: “The ALIEN franchise holds a
special place not only within the universe of Fox but with movie
enthusiasts across the galaxy.” Godsick added, “We noticed
that fans of the ALIEN films were starting to rally around the calendar
date of April 26th -- given the connection to the planet
LV-426. Quite simply, it gave us the idea to do something special on
this day; to officially mark the occasion alongside
fans and to build excitement online, in stores and once again, in
theaters.”
The ALIEN film series
starring Sigourney Weaver (Ellen Ripley) and directed by legendary
auteurs Ridley Scott, James Cameron, David Fincher and Jean-Pierre
Jeunet, is one of the most enduring horror sci-fi action
franchises of all time. Winning multiple Academy Awards®, these
incredible films have spawned countless consumer product lines and
launches -- from apparel to video games to comic books and more.
The highly-anticipated ALIEN: COVENANT, directed by Ridley Scott and starring Michael Fassbender, will be released in August 2017 by Twentieth Century Fox.
Additional global ALIEN DAY partners include:
·
ALIEN DIGITAL PINBALL– Fox Digital
Entertainment, in partnership with Zen Studios, will launch three
digital pinball tables via iTunes, Google Play, PlayStation Network,
XBOX Live and Steam.
·
DC ENTERTAINMENT – Together with Dark
Horse Comics, DC Entertainment will re-release the fan-favorite Batman
VS ALIEN comics for the first time in over a decade
·
FRIGHT RAGS – Horror apparel retailer Fright Rags will release limited edition ALIEN-themed apparel
·
THE UPPER DECK COMPANY – The leading
trading card company will launch ALIENS Anthology Collector Trading Card
and the ALIENS “Vs” Trading Card Game system
·
HOT TOYS – The Hong Kong-based collectible manufacturer is announcing an all-new ALIEN Ripley 1/6th figure
·
KOTOBUKIYA – The Japanese manufacturer unleashes an assortment of highly detailed collectables this spring including a 1:10 scale Warrior Drone ARTFX+ statue from ALIENS and mini "Big Chap" figurines posed to strike up
conversation around your home or office!
·
INSIGHT EDITIONS – The illustrated pop culture book publisher will release the trade edition of the Weyland-Yutani Report
·
An all-new ALIEN Internecivus Raptus
Statue from
Sideshow Collectibles
·
SUPER 7 – The San Francisco based
designer toy and apparel company has developed several toys in honor of
the ALIEN DAY: ALIEN Muscle figures on card; ALIEN ReAction carrying
case with exclusive ALIEN figure; Nostromo playset
Kit Bash kit; Japanese vinyl Queen and ALIENS Glassware
·
LOOT CRATE – The monthly mystery
subscription box for pop culture fans will launch a limited-edition
ALIENS 30th Anniversary crate on 4/26 filled with exclusive merchandise,
collectibles and more from all core licensee
partners.
·
MEDICOM TOY – Japan-based toy company
MEDICOM TOY will release VCD (vinyl super deformed) ALIEN figure and
retro style ALIEN figure via Diamond Comics
·
USAopoly – Launches a pair of classic board games with a thrilling twist: YAHTZEE® ALIEN VS PREDATOR™ and CLUE®: ALIEN VS PREDATOR™
·
HOLLYWOOD COLLECTIBLES to
release a large-scale model of the Derelict from Alien, molded from an
original model that H.R. Giger created for an exhibition in Las Vegas
Join the #AlienDay426 conversation on Twitter and Instagram @AlienAnthology and on Facebook at
http://facebook.com/
Full contest rules and details can be found on the ALIEN Anthology website:
http://AlienAnthology.com
A division of 21st Century Fox and recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Century Fox Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, the flagship studio leading the industry in supplying award-winning and blockbuster primetime television programming and entertainment content.
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