Paramount+
is a total household entertainment offering and streaming platform that
features both iconic franchises and beloved series. The
magic of the ‘Mountain of Entertainment’ campaign is the service’s
unmatched content offering is showcased in an authentic and interesting
way, drawing in consumers. The Lodge: A Paramount+ Experience is the
next iteration of the campaign, offering a unique
and immersive experience that brings Paramount Mountain to life.
The
Lodge: A Paramount+ Experience will also serve as the redemption
location for fans who complete Paramount's Passport Digital scavenger
hunt. Fans who visit each of the 8 Paramount
activations throughout San Diego, located both inside and outside the
convention center, will be rewarded with a Paramount Passport prize
pack, including themed memorabilia from beloved titles and more.
Dates: July 19 - 23, 2023
Opening Hours:
Wednesday: 6 p.m. - 10 p.m.
Thursday – Saturday: 12 p.m. - 10 p.m.
Sunday: 10 a.m. - 7 p.m.
The
Lodge: A Paramount+ Experience at SDCC 2023 comes after a successful
four-city tour debut earlier this year. Content creators who traveled
to Mammoth, CA, and Steamboat Springs, CO, got to stop by the
slope-side hub built right into the mountain, while thousands of guests
in Austin, TX, for SXSW 2023 visited a three-story pop-up on Rainy
Street. Following SXSW, The Lodge took over the exhibition
floor at VidCon in Anaheim, CA, with guests stepping inside the world
of their favorite YA and kids’ entertainment titles.
●
Transformers: Rise of the Beasts:
Visit
Energon Station to replenish your energy and unleash your inner beast
with some tantalizing PRIMAL BREW (cold brew) and AUTOBOT TEA (iced
tea).
●
Good Burger 2: Munch on delicious tray pass sliders from the classic Good Burger counter.
●
Yellowjackets:
Step
inside Lottie’s serene compound, where there’s more than meets the eye.
Guests will explore a path through the activation to the secrets
inside, and those lucky enough to reveal the iconic
antler queen will leave with their very own bespoke Yellowjackets
playing cards.
●
SpongeBob SquarePants:
Take
a trip under the sea to Bikini Bottom and visit The Krusty Krab. While
at the iconic restaurant, grab a seat at the boat set for an underwater
selfie photo moment.
●
Special Ops: Lioness:
Crime awaits in the CIA safe house, where guests will be asked a series
of “tests” matching with
one of the three female archetypes. Fans will then receive a card with a
character-match write-up and tune-in info. For guests passing by, the
space features a spycraft wall where consumers can discover secrets.
●
Star Trek:
Returning by popular demand, Star Trek’s Caricature Studios welcomes
guests to take a seat at one of three
rock thrones where artists will sketch visitors as their own Trek
character. While at each studio, guests can select from a menu of preset
characteristics adding details like uniform weapons, specialty
alien-race touches, skin tone, etc.
●
1923:
Discover a hidden speakeasy where you’ll find yourself in the Silver
Dollar Soda Shop. Step inside and order
a glass bottled root beer or a specialty cocktail within the existing
nook. With a tasty beverage in hand, guests can then take a seat in the
1923 portrait studio for a vintage-style photo moment.
●
CBS Sports:
Reimagine
the iconic CBS Sports desk with a winter twist celebrating all sports,
all the time. While walking around, take a peek at the CBS Sports “Hall
of Fame” memorabilia wall, including
items from NFL, UEFA & NWSL (San Diego Wave FC), and play a
friendly game of shuffleboard.
●
Ink Master:
Experience
a day in the classic Ink Master banquette booth while flipping through a
book of airbrush tattoo options from your favorite Paramount+ shows.
Stencil options from beloved Paramount+
shows include Beavis and But-Head, Spongebob, RuPaul’s Drag Race All
Stars, and more.
●
Pet Sematary:
Modeled
after the film’s themes, guests will be invited to the Pet Sematary
portrait studio for a photo moment where aftereffects will be added to
invoke the dead in a beautiful yet dying environment.
Post-photo, digital versions will be available for consumers to share
on social media.
UPDATE - 7/18/23
Here's a few pictures from The Lodge!!!
Looks to be an awesome activation!
