On Saturday, July 11, AMC Global Media brought The Walking Dead: Dead City to the streets of New York with a citywide fan activation, beginning with a ride on NYC Ferry and ending with the city’s infamous Manhattanhenge sunset, to celebrate the highly anticipated third season premiering Sunday, July 26 on AMC and AMC+.
Throughout the day, walkers surprised locals and visitors alike with appearances and custom swag giveaways at iconic destinations across the city, creating unforgettable photo opportunities, interactive fan moments, and exclusive custom swag inspired by the world of The Walking Dead Universe.
Photos and details from each of the events can be found below.
· NYC Ferry: The Walking Dead: Dead City takeover began aboard a branded NYC Ferry traveling from Wall Street to Midtown, where the series’ infamous walkers passed the Statue of Liberty before docking in Manhattan.
· PopUp Bagels: Walkers then made a stop at PopUp Bagels at Penn Plaza, where fans were surprised with custom giveaways and had the opportunity to snap photos with the unexpected visitors.
· Edge at Hudson Yards: Walkers posed for photos at Edge NYC, one of New York City’s most iconic observation decks, and the highest indoor and outdoor skydeck in the Western Hemisphere.
· Black Tap Burgers & Beer: Walkers joined fans on 35th Street for award-winning burgers and over the top milkshakes.
· Manhattanhenge: Walkers gathered at the corner of 34th Street and Fifth Avenue for one of the city’s most anticipated summer spectacles. Set against the glowing sunset, the grand finale of the day created a striking visual moment that captured the spirit of NYC, celebrating the epic series set in an apocalyptic Manhattan.
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