Downtown San Diego and some of the smaller offsites and activations.
Friday, June 27, 2025
Flashback SDCC 2024 - Downtown San Diego & Offsites
Monday, July 17, 2023
BoxLunch and Entertainment Weekly Join Forces to Invite Fans to Celebrate Their Fandoms at the BoxLunch X EW Treat Truck at San Diego Comic-Con
BoxLunch and Entertainment Weekly Join Forces to Invite Fans to Celebrate Their Fandoms at the BoxLunch X EW Treat Truck at San Diego Comic-Con
San Diego, CA (July 17, 2023) - BoxLunch, the pop culture retailer with a cause, has teamed up with iconic entertainment outlet Entertainment Weekly to bring an activation to fans attending San Diego Comic-Con.
On Thursday, July 20th (12pm to 6pm) and Friday July 21st/Saturday, July 22nd (11am to 5pm), fans with and without Comic-Con badges can visit the BoxLunch x EW Treats Truck. This one-of-a-kind collaboration offers fans the opportunity to celebrate their fandoms while indulging in delicious summertime treats. Every fan that stops by and shares their fandom using #BoxLunchXEW receives a surprise merchandise item from BoxLunch’s selection of licensed fandom products. In addition, for every post on socials featuring #BoxLunchXEW, BoxLunch will donate a meal** to their charitable partner Feeding America®.
"At BoxLunch, we are passionate about connecting people through the power of fandom," said Ed Labay, Executive Vice President of Merchandising and Marketing for Hot Topic Inc. "We are thrilled to partner with Entertainment Weekly to bring this exciting activation to life. The Treat Truck perfectly encapsulates our shared commitment to providing unforgettable experiences for fans while supporting our philanthropic mission to help end hunger in the US with our partners at Feeding America."
Come show off your fandom at the BoxLunch x EW Treats Truck located at 4TH AND K in Downtown San Diego.
Keep your eyes on @BoxLunchGifts and @EW socials for updates and surprises throughout the convention.
Wednesday, March 15, 2023
BoxLunch Brings Eldia to Fans with New Hello Kitty® and Friends x Attack on Titan Collection
BoxLunch is excited to partner with Sanrio® and Crunchyroll to launch an exclusive Hello Kitty® and Friends x Attack on Titan line. This ultimate crossover collection for fans of Japanese pop culture is available in stores and online March 15th 2023.
The kawaii icons of Sanrio® meet their favorite characters from the ultra-popular anime in a 17 piece collection that spans multiple categories such as apparel, accessories, and bags, with products for all ages. Fans can add some supercute Sanrio® style to their closet with an Eldian twist, with teamups like Hello Kitty and Erwin, Badtz-maru and Levi, Pochacco and Eren, and more! Fans can also brighten up their office or home with officially licensed pins, a throw, and lanyard. Hoodies, scrunchies, sleep pants round out the assortment for cozy cuteness whenever fans want it. The full collection can be seen at BoxLunch.com .To celebrate this collaboration, The Irvine, CA BoxLunch is hosting
events on 3/25 and 3/26 from 12PM - 3PM featuring official Sanrio®
costume characters.
BoxLunch, a cause-driven pop
culture retailer, offers a wide range of officially licensed products –
from apparel and accessories to collectibles and home goods – from some
of the world’s most iconic brands. Connecting the passion of fandom with
the spirit of philanthropy, BoxLunch donates a meal to a person in need
for every $10 spent in-store or online through their partnership with
Feeding America*.

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