Hasbro Returns to 2024 San Diego Comic-Con with Product Showcases and Brand Experiences

Hasbro, a leading toy and game company, announces an incredible lineup for this year’s San Diego Comic-Con International. Fan-favorite brands to appear include TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, G.I. JOE and Beyblade, as well as products based on premier collaboration brands, Star Wars™ and Marvel from The Walt Disney Company.

This year, the Hasbro booth design has been updated to better engage fans and create a more immersive space. The Hasbro Pulse Toy Store is back, and this year's design includes an impressive second story for live interviews. Designer Tom Whalen (@strongstuff) has tied the booth together by giving the Hasbro booth a fresh new appearance, with each brand rendered in his iconic style, representing our belief that at the heart of every brand is the HASBRO PULSE.

“We are thrilled to return to 2024 San Diego Comic-Con with an evolved booth design and even more exhilarating experiences for our fans,” said Tim Kilpin, President of Toys, Board Games, Licensing & Entertainment at Hasbro. “This year, we are particularly excited to celebrate our upcoming film, TRANSFORMERS ONE, and bring an immersive and interactive showcase that will truly spotlight the creativity and innovation behind our iconic brands. We can’t wait to reveal fan-favorite products from BEYBLADE, TRANSFORMERS, G.I JOE and more to create countless unforgettable memories alongside our dedicated fanbase.”

Hasbro SDCC 2024 Exclusives

San Diego Comic-Con 2024 marks Hasbro’s return to offering convention exclusives on-site where attendees can physically purchase and pick-up the products at the show. Limited quantities will be available to order on HasbroPulse.com after the convention. While supplies last.

 

TRANSFORMERS LEGACY UNITED VOYAGER CLASS FRACTURED FRIENDSHIP 2-PACK

(HASBRO | Ages 8 and Up | Approx. Retail Price: $74.99 | Available: Summer 2024)     

Experience the epic origins of legendary TRANSFORMERS robots with this TRANSFORMERS Legacy United Fractured Friendship 2-Pack that includes 2 action figures! Inspired by the iconic characters before the War for Cybertron, these 7-inch action figures convert from robot to alt mode for 2-in-1 play. The Orion Pax figure converts between robot and Cybertronian truck in 26 steps. The Gladiator Megatron figure converts between robot mode and Cybertronian tank mode in 16 steps. Features articulated heads, arms, and legs for awesome action poses and comes with a sword, hammer, blaster, drill, and pickaxe accessories. Comic-inspired interactive toys like this Fractured Friendship 2-Pack toy make cool gifts for TRANSFORMERS fans.

TRANSFORMERS Legacy opens the portal to a whole new universe of -- More Than Meets the Eye -- bringing together every TRANSFORMERS generation like you’ve never seen before. Collect and combine different characters to create your ideal Legacy lineup (each sold separately, subject to availability). Available exclusively at 2024 San Diego Comic-Con. Attendees can request a time slot to purchase Hasbro products at the Hasbro Booth (#3213) at the Hasbro Pulse Toy Store through the San Diego Comic-Con Exclusives Portal.