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| Photos by A.L. |
The Pac-Man Cafe Pop-up opened a couple of weeks before SDCC and stayed open until early August. They had a special themed menu as well as exclusive merch and also had giveaways. See more pics below:
![]() |
| Photos by A.L. |
The Pac-Man Cafe Pop-up opened a couple of weeks before SDCC and stayed open until early August. They had a special themed menu as well as exclusive merch and also had giveaways. See more pics below:
Icon Heroes is returning to San Diego Comic-Con 2025, and we’re bringing the action to Booth #3245 with an exciting lineup of exclusives, giveaways, and special guests!
This year, we’re showcasing Zoo Jitsu Fighters with a full slate of SDCC-exclusive merchandise, including:
Pounce the Puma action figure sculpted by Four Horsemen (limited to 250 pcs)
Hardcover graphic novel with cover art by Tyler Kirkham (limited to 300 pcs)
Collectible enamel pins designed by Lord Mesa (limited to 500 pcs)
Preorders for select exclusives are available now through Wednesday, July 16 at iconheroes.com — while supplies last! Options will be available for shipping after the show or pickup at Booth #3245 during SDCC (pickup deadline: Sunday, July 27 at 3:00 PM).
Fans can also get their copy of the Zoo Jitsu Fighters hardcover graphic novel signed by creator Patrick Wang for free at the booth (while supplies last).
Marvel Rivals Announces Electrifying San Diego Comic-Con 2025 Presence
Multi-Day Fan Celebration at the Marriott Marquis, Panels, Giveaways, Special Appearances and More!
Guangzhou, China and Los Angeles, California, United States, July XX, 2025 – Today, NetEase Games and Marvel Games revealed their presence at San Diego Comic-Con for Marvel Rivals, the award-winning and critically-acclaimed Super Hero Team-Based PVP Shooter that lets players assemble an ever-evolving all-star squad of Super Heroes and Super Villains battling with unique powers across a dynamic lineup of destructible maps from across the Marvel Multiverse. Marvel Rivals will be back at this year’s San Diego Comic-Con with panels, awesome giveaways, special appearances and an exclusive multi-day fan experience located at the Marriott Marquis, just next door to the convention center.
ADULT SWIM RETURNS TO SAN DIEGO COMIC-CON WITH
“PIRATE PURRRTY ON THE GREEN,” MUST-SEE PANEL EVENTS, AND EXCLUSIVE FIRST LOOKS AND GIVEAWAYS
Adult Swim to Spotlight “Robot Chicken,” “Rick and Morty,”
“SMILING FRIENDS” and Upcoming Series “Haha, You Clowns”
Adult Swim readies a massive return to this year’s San Diego Comic-Con with a packed schedule of live events, can’t-miss panels, and exclusive giveaways celebrating its most beloved and buzzworthy series and anchored by an outdoor “Pirate Purrrty on the Green” fan activation.
“Continuing our long tradition of being on the green at SDCC, last year we introduced a pirate ship motif because we have always viewed ourselves as media pirates,” said Adult Swim President Michael Ouweleen. “We’ve also always used cats in Adult Swim iconography (because they are night creatures?), so this year, obviously, it’s cats and pirates. Expect owls next year, because that’s the other animal we associate ourselves with. Just roll with it. Don’t think too hard. It will be hilarious. Please come hang with us and the best show creators and animation staff in the business.”
Nickelodeon is celebrating 20 years of Avatar: The Last Airbender with an epic homage to the Avatar-verse, at Comic-Con International: San Diego 2025. Its 1,800 square-foot booth (#4113) on the convention center floor will bring the four elements—Water, Earth, Fire and Air--to life through immersive experiences and special photo opportunities.
The following is a rundown of Nickelodeon’s panel, booth activities and outdoor activation:
PANEL
Nickelodeon’s Avatar: The Last Airbender 20th Anniversary Panel
Thursday, 7/24/25, 10:00 a.m. - 11:00 a.m., Room: Ballroom 20
20 Years. 4 Elements. 1 Avatar. Nickelodeon is celebrating Avatar: The Last Airbender’s 20th anniversary with a panel that will take fans on a special journey through the legacy of the Avatar-verse. Join original voice cast members Zach Tyler Eisen (Aang), Jack DeSena (Sokka), Michaela Jill Murphy (Toph), Jennie Kwan (Suki), Dante Basco (Zuko) and Dee Bradley Baker (Appa), series composer Jeremy Zuckerman, and creators Bryan Konietzko and Michael Dante DiMartino, as they celebrate one of the most beloved animated series of all time. Moderated by: Janet Varney (the voice of Korra). Yip Yip!
This year, the Hasbro booth design has been updated to better engage fans and create a more immersive space. The Hasbro Pulse Toy Store is back, and this year's design includes an impressive second story for live interviews. Designer Tom Whalen (@strongstuff) has tied the booth together by giving the Hasbro booth a fresh new appearance, with each brand rendered in his iconic style, representing our belief that at the heart of every brand is the HASBRO PULSE.
“We are thrilled to return to 2024 San Diego Comic-Con with an evolved booth design and even more exhilarating experiences for our fans,” said Tim Kilpin, President of Toys, Board Games, Licensing & Entertainment at Hasbro. “This year, we are particularly excited to celebrate our upcoming film, TRANSFORMERS ONE, and bring an immersive and interactive showcase that will truly spotlight the creativity and innovation behind our iconic brands. We can’t wait to reveal fan-favorite products from BEYBLADE, TRANSFORMERS, G.I JOE and more to create countless unforgettable memories alongside our dedicated fanbase.”
This San Diego Comic-Con 2024, Titan Comics brings exciting launches, SDCC exclusive variants – by Adam Hughes, Stanley ‘Artgerm’ Lau, Joe Jusko, Dan Panosian, Tehani Farr, Christian Ward - and appearances from a host of guests including Zoe Thorogood (Life is Strange), Jim Zub (Conan the Barbarian), Roman Dirge (I Can Count to Ten), Charles Ardai (Gun Honey), Mellow Brown (Jimi Hendrix Purple Haze, Blade Runner), Janie Hendrix (Jimi Hendrix Purple Haze), plus many more talents from across the comic book industry.
Year Two of Heroic Signatures & Titan Comics’ record-selling Conan the Barbarian comics debuts at the show with signings and two exclusive editions for Conan the Barbarian #13 - a foil variant by Dan Panosian and a stunning cover by Tehani Farr. Plus, an exclusive foil cover for The Savage Sword Of Conan #1 by legendary Conan cover artist Joe Jusko, who will be appearing at a special Conan signing with writer Jim Zub and cover artist Tehani Farr (Friday July 26th, 2pm, Titan booth #5537). Don’t miss the talent-studded Conan: The Battle Of The Black Stone panel happening on Sunday July 28th (11am, Room: 29AB) followed by a signing with writer Jim Zub, with cover artist Tehani Farr (Sunday July 28th, 1pm, Titan booth #5537). Plus, attendees at the panel will receive a FREE Conan comic book!
Shout! Studios is thrilled to announce its return to the convention center this summer for San Diego Comic-Con 2024! Showcasing fan favorites and the best of pop culture, this year’s highlights include a The Last Unicorn/I’m Afraid You’ve Got Dragons scavenger hunt along with Saga Press, a limited edition trading card giveaway celebrating the 15th anniversary of LAIKA’s Coraline, exclusive hand fans featuring The Jim Henson Company’s Labyrinth, and a photobooth that will immerse convention attendees into a variety of backdrops from some of your favorite Shout! releases, including Farscape, Pee-wee’s Playhouse, Coraline, and Labyrinth.
This year, Shout! will be giving away a number of exclusive items at its booth, while supplies last. Attendees who complete the scavenger hunt for The Last Unicorn/I’m Afraid You’ve Got Dragons will receive an exclusive button pack with art from the upcoming first-time 4K UHD release of the film and Peter S. Beagle’s new novel from Saga Press (Booth #1128). Fans of the beloved TV series Pee-wee’s Playhouse can pick up an exclusive button pack featuring four fan-favorite characters. In conjunction with the company’s new partnership with The Jim Henson Company, pick up a hand fan featuring art from their iconic films Labyrinth and The Dark Crystal. Coraline fans can pick up a limited-edition trading card celebrating the film’s 15th anniversary with the purchase of the Coraline 4K UHD/Blu-ray SteelBook® or by taking their picture with the Coraline backdrop at the photobooth.
Sony Pictures Television (SPT) will make its San Diego Comic-Con debut featuring panels, activations, giveaways, signings and exclusive content, as well as its first-ever booth on the convention floor (Booth #4745) featuring fan-favorite series The Boys, Cobra Kai, Twisted Metal and For All Mankind. Additionally, two new animated shows from SPT, Universal Basic Guys and Sausage Party: Foodtopia will be previewed in special animation panels during the convention.
Insight Editions has prepared a wide array of fun, unique plans for their presence at this year’s San Diego Comic-Con! Visitors to Booth #2129 will be greeted by signings, giveaways, special promotions, and more!
Hasbro Celebrates its 100th Anniversary at 2023 San Diego Comic-Con International
Revealing an Amazing Brand Lineup Through Dazzling New Products, Experiences, Programming and More Surrounding Fan-Favorite Brands: TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE, Power Rangers and Premier Collaboration Brands: Star Wars™, Indiana Jones™ and Marvel
Visit Hasbro Booth #3213 for Talent Meet & Greets, Signings, Product Showcases, Photo Opportunities, Contests, and Giveaways, Among Other Fun-Filled Branded Activities
Select Hasbro Pulse Products and Convention Exclusives Will Be Available to Purchase at The VAULT: A Hasbro Pulse Store in Downtown San Diego, CA
PAWTUCKET, R.I. -- July 17, 2023 -- Celebrating its centennial anniversary this year, Hasbro, Inc., a toy and game company, is returning to San Diego Comic-Con International, showcasing an incredible lineup of branded activities based on fan favorites, including TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, NERF, G.I. JOE and Power Rangers, as well as products from premier collaboration brands, Star Wars™, Indiana Jones™ and Marvel from The Walt Disney Company.
"We are absolutely thrilled to celebrate our 100th anniversary with our fans at San Diego Comic-Con," said Kim Boyd, Head of Toy at Hasbro. “With ten decades of unforgettable history, Hasbro has been instrumental in enabling generations of families to create lasting memories through imaginative play and storytelling. Along with new product launches at San Diego Comic-Con, fans can expect to experience their favorite products and entertainment in innovative ways, featuring iconic brands like TRANSFORMERS, G.I. JOE, and NERF.”
Mattel, Inc. announced today its return to San Diego Comic-Con (SDCC) from July 19 to July 23! The brand’s presence at the epicenter of pop culture will include panels, special guest appearances, product showcases and more at Booths #3029 and #2945. In celebration of fan-favorite properties, activities will spotlight Masters of the Universe, Hot Wheels, Monster High, WWE, , Jurassic Park and more, bringing exclusive experiences directly to fans.
Kicking off the SDCC celebration on July 10, Mattel Creations will offer special edition drops during their celebrated “12 Days of Fandom” event. The fan-first celebration of all things Mattel will unveil the latest collectibles from a variety of iconic properties. From now until July 16, badged SDCC participants will be able to apply for access to the official Comic-Con 2023 Exclusives Portal to gain access to products at the show as well as the below fan experiences. Fans can stay up to date on all things 12 Days of Fandom at Mattel Creations!
Mattel SDCC Fan Experiences:
WWE Superstar Meet & Greet
Thursday, July 20 / 1:15 - 2:15 PM PT (Mattel Booth #3029)
Visit the Mattel booth for a meet and greet with the Superstars of WWE!
Hot Wheels Design and Packaging Autograph Signing
Friday, July 21 / 12:30 - 1:30 PM PT (Mattel Booth #3029)
Meet the designers of a newHot Wheels line for a signing and giveaway. . Participants include Chris Colangelo, Kevin Cao, Mike Vasquez,Vic Blankenbaker, and Rich Orlina.
Monster High Design and Packaging Signing
Friday, July 21 / 2:00 - 3:00 PM PT (Mattel Booth #3029)
To celebrate 13 years of Monster High, come meet Monster High designers as they sign exclusive SDCC Monster High posters!
Little People Collector Avatar: The Last Airbender Poster Giveaway
Thursday, July 20 - Saturday, July 22 / 3:30 - 4:00 PM PT (Mattel Booth #3029)
Little People Collector will be handing out exclusive posters based on the show. During this time, a few lucky fans will receive a poster signed by the creators of the show.
UNO Ultimate Foil Card Giveaway
Thursday, July 20 - Saturday, July 22 / 4:30 - 5:00 PM PT (Mattel Booth #3029)
To celebrate the Man of Steel’s 85th anniversary, UNO will giveaway a special-edition UNO Ultimate Superman Foil card at the booth.
Mattel Panels:
Mattel & WWE Elite Squad Fan Panel
Thursday, July 20 / 11:15 AM - 12:15 PM PT (Room: 6A)
The Mattel WWE Elite Squad defends their title as the Action Figure champions of San Diego Comic Con with all new WWE action figure reveals and WWE Superstar guests. Join hosts Sam Roberts and Johnny Gargano for a star-studded panel featuring the Mattel Design team and Superstars from WWE!
An Inside Look at Mattel’s Jurassic World Toy Design
Friday, July 21 / 11:00 AM - 12 PM PT (Mattel Booth #3029)
In honor of the 30th anniversary of Jurassic Park, go off script with the Mattel Jurassic World Design Team and zoom in on toy creation. Hear from dinosaur toy designers Greg Murphy, Chandra Hicks, Carlos Rosales, and Chloe Mun and get ready for an action-packed conversation featuring product reveals, ferociously fun trivia, and more!
Masters of the Universe (MOTU) Design Panel
Friday, July 21 / 12:30-1:30 PM PT (Room 24ABC)
The Mattel MOTU product and packaging team will reveal an exclusive look into the creative process behind the latest releases and a sneak peek of what's to come in 2024 and beyond. Even better, the first 250 attendees will receive an exclusive “Moaty”lapel pin. By the Power of Grayskull!
Stay up to date with Mattel’s activities at San Diego Comic-Con by following @Mattel on Facebook, Twitter and Instagram.
Super Impulse is making their debut at SDCC this year. Here's what you can look forward to:
Here are some exciting activities happening at the Neopets booth (#929) this year:
Diamond Select Toys and Gentle Giant LTD are heading to Comic-Con International in San Diego, and they’ve got plenty for fans to see and do!
Setting up camp at booth 2607, DST and GG LTD will have a vast array of prototypes on display, from licenses like Marvel, Star Wars, AEW, Invincible, GI Joe and more. Action Figures, statues, Minimates, busts, dioramas... this booth has it all!
On the flip side of the booth, they’ll be selling their most recent products, as well as a variety of exclusives, including:
On Thursday, at 4:00 PM in Room 9, DST and GG LTD will present a panel showcasing upcoming products, and fans will be able to ask questions of President Chuck Terceira, designer Joe Allard, and Marketing Supervisor Zach Oat.
On Friday afternoon, a member of the All Elite Wrestling (AEW) roster will stop by the booth for a signing. Visit the booth early to find out more details!
And all week there will be pins and postcards given out for free at the booth, including daily collectible Star Wars postcards, as well as giveaways for fans who follow DST and GG LTD on social media.
Plus, if you pick up the First Order Officer Bust, or pre-order the Boba Fett statue at the show, or are simply a member of the 2022-2023 Premier Guild, you get a free Mandalorian Jumbo figure pin (while supplies last)!
Swing by booth 2607 to get the Best of All Worlds!