Hasbro Returns to 2024 San Diego Comic-Con with Product Showcases and Brand Experiences

Hasbro, a leading toy and game company, announces an incredible lineup for this year’s San Diego Comic-Con International. Fan-favorite brands to appear include TRANSFORMERS, Dungeons & Dragons, Magic: The Gathering, G.I. JOE and Beyblade, as well as products based on premier collaboration brands, Star Wars™ and Marvel from The Walt Disney Company.

This year, the Hasbro booth design has been updated to better engage fans and create a more immersive space. The Hasbro Pulse Toy Store is back, and this year's design includes an impressive second story for live interviews. Designer Tom Whalen (@strongstuff) has tied the booth together by giving the Hasbro booth a fresh new appearance, with each brand rendered in his iconic style, representing our belief that at the heart of every brand is the HASBRO PULSE.

“We are thrilled to return to 2024 San Diego Comic-Con with an evolved booth design and even more exhilarating experiences for our fans,” said Tim Kilpin, President of Toys, Board Games, Licensing & Entertainment at Hasbro. “This year, we are particularly excited to celebrate our upcoming film, TRANSFORMERS ONE, and bring an immersive and interactive showcase that will truly spotlight the creativity and innovation behind our iconic brands. We can’t wait to reveal fan-favorite products from BEYBLADE, TRANSFORMERS, G.I JOE and more to create countless unforgettable memories alongside our dedicated fanbase.”

G.I. JOE Team Announces New Classified Series H.I.S.S. Tank

The G.I. Joe team has officially revealed the very first Classified Series HasLab featuring the G.I. Joe Classified Series Cobra H.I.S.S. Tank. During today’s YO JOE! JUNE Fanstream on the Hasbro Pulse YouTube channel, the team showed off the new addition to the Classified Series with a fun animated video featuring the Cobra Commander. 

Fans can fund the new project for $299.00 USD with 8,000 backers needed to fund the project. The HasLab page featuring Destro’s Journal, which includes all the details around the new H.I.S.S. tank can be found here.

G.I. JOE team Reveals Two New Products During Instagram Livestream

 

YO JOE! JUNE continued today with a Hasbro Pulse Instagram livestream with the G.I. JOE team, which featured the reveal of all-new products that are now available for pre-order, including:

 

• G.I. Joe Retro Collection Cobra Stinger with Cobra Officer
• G.I. Joe Classified Series Tiger Force Duke & RAM Action Figure and Vehicle

The all-new Classified Series TIger Force Duke & RAM action figure and vehicle come ready for action with multiple points of articulation and eight character-inspired accessories, including weapons, backpack, binoculars and a footlocker for his gear.

With the new G.I. Joe Retro Collection Cobra Stinger with Cobra Officer from the Retro Collection, fans can imagine exciting action and adventure from the pulse-pounding world of G.I. Joe! Featuring figures and vehicles inspired by the over-50-year legacy of G.I. Joe, the Retro Collection offers classic deco, design, and multiple points of articulation, as well as packaging accentuated by retro Hasbro branding. 

Hasbro Reveals New Mighty Morphin Power Rangers Blue Ranger Power Lance and Helmet

Hasbro has revealed today that the new POWER RANGERS LIGHTNING COLLECTION MIGHTY MORPHIN BLUE RANGER POWER LANCE and POWER RANGERS LIGHTNING COLLECTION MIGHTY MORPHIN BLUE RANGER HELMET are now available for pre-order. 

The BLUE RANGER POWER LANCE is a premium roleplay collectible with lights, sounds, and an extendable hilt. The expandable lance serves as the perfect cosplay accessory – extending over 55 inches! It includes a display stand as well so fans can show the world their amazing collectible roleplay item. Pre-order this HERE for $131.99

The BLUE RANGER HELMET boasts a comics-inspired detailed design, paint and finish. The premium helmet features adjustable straps so it will fit most, making it great to wear for POWER RANGERS cosplay, role play or costume. It includes a display stand as well so fans can show the world their amazing collectible roleplay item for a morphinominal collection display. Pre-order this HERE for $89.99.

Transformers Reveal: New Shattered Glass Jetfire Figure

Transformers: Generations Shattered Glass Commander Class Jetfire

(Ages 8 and Up / Approx. Retail Price: $91.99 Pulse / Available: December 1, 2021)

The Shattered Glass Collection Commander JETFIRE figure stands at 11 inches tall, converts from robot to Cybertronian Jet mode in 36 steps, and comes with 12 armor and weapon accessories and 6 blast effects. This JETFIRE figure's deco is inspired by the Shattered Glass universe, complete with a purple AUTOBOT logo that rotates to reveal a red DECEPTICON logo. With conflicted loyalties to the DECEPTICON cause, JETFIRE defected, joining the AUTOBOTS and their quest for universal conquest. 

The figure also comes with a brand-new comic book, in IDW’s Shattered Glass Issue #5, Jetfire's loyalties are tested when Goldbug asks him to commit the ultimate sacrifice in the name of the Autobots. His decision results in a Cybertron-shattering event and an epic conclusion to "Shards." 

Discover a universe that shatters everything you know about the Transformers robots…an upside-down world where the bad guys are good, and the good guys are bad. Welcome to Shattered Glass, an alternate universe where the heroic DECEPTICONS battle the evil AUTOBOTS. Fans can explore this topsy-turvy reality with the TRANSFORMERS Shattered Glass Collection, featuring classic characters with a twist! Look for other Shattered Glass figures to build the ultimate alternate universe collection (each sold separately, subject to availability). JETFIRE is available for pre-order on HasbroPulse.com.

Transformers: War For Cybertron Unicron

Hasbro's HASLAB has another project they need your help to back. It's the Transformers: War For Cybertron Unicron. They need 8000 backers for this project to move forward into production. This figure will cost $574.99. For more information and to back this project go HERE. Last day to back this project is August 31st at 11:59PM EST.

Hasbro's HasLab Sesame Street Cookie Monster Replica

Hasbro's HasLab wants you to help back the Sesame Street Cookie Monster Replica project! Have you ever wanted your own replica of Cookie Monster? You can, for $299.99. They need 3000 people to back this project by August 25th at 11:59PM EST. Once they hit 3000 backers, this project will go into production. You can back this project at Hasbro Pulse.

PRODUCT INCLUDES

• Full-size, photorealistic, poseable Cookie Monster replica
• 2 original artwork lithographs
• Certificate of Authenticity 
• To-be-revealed accessory 
• Premium packaging celebrating 50 years of Cookie Monster

CONCEPT PRODUCT DETAILS

• Height: 38 inches
• Weight: 10 lbs. (of cookies)
• Width: 20 inches
• Depth: 19 inches
• Fur: blue and tumbled
• Eyes: googly

We were lucky enough to get to see what the Cookie Monster replica will look like at SDCC a few weeks ago. He's poseable and so big! We hope he comes with cookies!