Hasbro and Nintendo Announce "Legend of Zelda" Toy Collaboration

 

Hasbro, a leading games, IP and toy company, today announced a new licensing partnership with Nintendo to create products based on the popular Legend of Zelda franchise. This multi-year collaboration is set to begin in 2027, starting with the first reveals of three 6" scale figures at San Diego Comic Con (July 23-26, 2026). 

“For decades, The Legend of Zelda franchise has captivated fans through its deep lore, unforgettable characters and enduring sense of discovery,” said Billy Lagor, President Toys and Board Games at Hasbro. “By combining Nintendo’s iconic storytelling with Hasbro’s leadership in action and role-play, we’re delivering toys that invite fans to play, explore and forge their own epic adventures.” 

Ever since its first title, released in the US in 1987, the Legend of Zelda series has mixed exploration and discovery with action and adventure. Link and Zelda’s eternal battle against Ganondorf forms the centerpiece of these epic tales from the world of Hyrule. 

We'll definitely be checking out the first reveals during SDCC! Stay tuned to our IG.  

Loot Crate Artifacts Unboxing

For the month of April, Loot Crate's theme is Artifacts. This crate included items from Lord of the Rings, Dark Crystal, Thanos and Legend of Zelda. Check out our unboxing pictures below:

Check out This Month's LVL UP Quest from Loot Crate

As you know Loot Crate offers LVL UP (Level Up) which includes Wearable, T-Shirt, Socks and Accessories for Her. These are all exclusives! As you know Loot Crate's theme this month is Quest so here's what is in the Quest Collection for this month:

For the Wearable, this month is Princess Bride Raglan and the T-Shirt is an exclusive Goonies T-shirt. For Level Up Socks, there is Legend of Zelda socks which feature 8-bit Link and Kingdom Hearts Crew Socks. For the Accessories for HER, there is an exclusive Star Trek Leggings.

VIZ MEDIA Highlights LEGEND OF ZELDA Panel From COMIC-CON

At the recently concluded Comic-Con San Diego, VIZ Media hosted a panel to celebrate all things THE LEGEND OF ZELDA, covering the beloved and internationally bestselling Nintendo video game, as well as the manga and graphic novels inspired by them!

The fun event was moderated by Chris Kohler, the founding editor of Game|Life, the video games section of WIRED - please check out the panel videos here: