[Burbank, CA] DC today announced its fan activations for Comic-Con International: San Diego (SDCC), centered around its expanded DC Booth (#4544) on the convention floor from Wednesday, July 22 through Sunday, July 26.
In 2026, DC continues its annual decade‑by‑decade celebration of its publishing legacy by spotlighting the 1950s. Following last year's celebration of DC's earliest publishing era, the 2026 DC Booth turns its attention to an era of reinvention, experimentation, and imagination that helped shape the future of DC Comics. As DC marches toward its 100th anniversary, this year’s booth honors a transformative decade that introduced bold new heroes, groundbreaking ideas, and creative storytelling that continues to inspire generations of fans.
The 1950s marked a creative turning point for DC. Showcase #4 introduced Barry Allen and helped usher in the Silver Age of comics. Action Comics #252 debuted Supergirl, Action Comics #241 revealed Superman’s Fortress of Solitude, and Showcase #22 reimagined Green Lantern with Hal Jordan. Beyond superheroes, the 1950s saw DC expand into science fiction, mystery, romance, Westerns, humor, and suspense, reflecting a period of extraordinary creative growth and experimentation.
The 2026 DC Booth brings this era to life with art, activations, and experiences inspired by one of the most influential periods in DC history, including a celebration of MAD Magazine, which debuted in 1952 and helped redefine satire for generations. Under the guidance of Harvey Kurtzman and the legendary “Usual Gang of Idiots,” MAD offered readers a sharp, hilarious lens on entertainment, politics, and popular culture, leaving a lasting mark on generations of creators and fans. Fans can visit the booth’s 1950s‑inspired Daily Planet newsstand and pick up a free MAD Magazine #1 facsimile, complete with classic ads pulled from DC’s archives and a Daily Planet blank back cover designed for creator signatures.
