MATTEL RETURNS TO SAN DIEGO COMIC-CON 2023

Mattel, Inc. announced today its return to San Diego Comic-Con (SDCC) from July 19 to July 23! The brand’s presence at the epicenter of pop culture will include panels, special guest appearances, product showcases and more at Booths #3029 and #2945. In celebration of fan-favorite properties, activities will spotlight Masters of the Universe, Hot Wheels, Monster High, WWE, , Jurassic Park and more, bringing exclusive experiences directly to fans. 

Kicking off the SDCC celebration on July 10, Mattel Creations will offer special edition drops during their celebrated “12 Days of Fandom” event. The fan-first celebration of all things Mattel will unveil the latest collectibles from a variety of iconic properties. From now until July 16, badged SDCC participants will be able to apply for access to the official Comic-Con 2023 Exclusives Portal to gain access to products at the show as well as the below fan experiences. Fans can stay up to date on all things 12 Days of Fandom at Mattel Creations!

Mattel SDCC Fan Experiences:

• WWE Superstar Meet & Greet 

Thursday, July 20 / 1:15 - 2:15 PM PT (Mattel Booth #3029)

Visit the Mattel booth for a meet and greet with the Superstars of WWE! 

• Hot Wheels Design and Packaging Autograph Signing

Friday, July 21 / 12:30 - 1:30 PM PT (Mattel Booth #3029)

Meet the designers of a newHot Wheels line for a signing and giveaway. . Participants include Chris Colangelo, Kevin Cao, Mike Vasquez,Vic Blankenbaker, and Rich Orlina.

• Monster High Design and Packaging Signing

Friday, July 21 / 2:00 - 3:00 PM PT (Mattel Booth #3029)

To celebrate 13 years of Monster High, come meet Monster High designers as they sign exclusive SDCC Monster High posters! 

• Little People Collector Avatar: The Last Airbender Poster Giveaway

Thursday, July 20 - Saturday, July 22 / 3:30 - 4:00 PM PT  (Mattel Booth #3029)

Little People Collector will be handing out exclusive posters based on the show. During this time, a few lucky fans will receive a poster signed by the creators of the show. 

• UNO Ultimate Foil Card Giveaway

Thursday, July 20 - Saturday, July 22 / 4:30 - 5:00 PM PT (Mattel Booth #3029)

To celebrate the Man of Steel’s 85th anniversary, UNO will giveaway a special-edition UNO Ultimate Superman Foil card at the booth.

Mattel Panels:

• Mattel & WWE Elite Squad Fan Panel

Thursday, July 20 / 11:15 AM - 12:15 PM PT (Room: 6A)

The Mattel WWE Elite Squad defends their title as the Action Figure champions of San Diego Comic Con with all new WWE action figure reveals and WWE Superstar guests. Join hosts Sam Roberts and Johnny Gargano for a star-studded panel featuring the Mattel Design team and Superstars from WWE!

• An Inside Look at Mattel’s Jurassic World Toy Design

Friday, July 21 / 11:00 AM - 12 PM PT (Mattel Booth #3029)

In honor of the 30th anniversary of Jurassic Park, go off script with the Mattel Jurassic World Design Team and zoom in on toy creation. Hear from dinosaur toy designers Greg Murphy, Chandra Hicks, Carlos Rosales, and Chloe Mun and get ready for an action-packed conversation featuring product reveals, ferociously fun trivia, and more! 

• Masters of the Universe (MOTU) Design Panel

Friday, July 21 / 12:30-1:30 PM PT (Room 24ABC)

The Mattel MOTU product and packaging team will reveal an exclusive look into the creative process behind the latest releases and a sneak peek of what's to come in 2024 and beyond. Even better, the first 250 attendees will receive an exclusive “Moaty”lapel pin. By the Power of Grayskull!

Stay up to date with Mattel’s activities at San Diego Comic-Con by following @Mattel on Facebook, Twitter and Instagram.

Mattel Masters of the Universe SDCC 2021 Exclusives

Mattel announced their Masters of the Universe SDCC 2021 Exclusives. First up is Scare Glow!

Masters of the Universe® Masterverse Revelation Scare Glow® Action Figure (SRP: $35)

• Masters of the Universe™ Masterverse™ is an exciting new line of MOTU® action figures, and its first wave celebrates the release of a thrilling Netflix animated series Masters of the Universe™: Revelation™! 
• This collector’s edition of Scare Glow®, the skeletal ghost warrior whose loyalties are to the evil Skeletor®, is highly detailed and features glow-in-dark skeleton and head. Highly articulated, this action figure has 30 working joints for battle scenes and power posing. 
• Figure comes with posable cape and scythe of doom, plus extra hands. Special LED packaging includes purple and white lights that brilliantly display the glow-in-the-dark effect! A must have for collectors and fans who treasure the MOTU® legacy and also appreciate the expertly crafted updates of the Masterverse line. By the power of Grayskull™! Each sold separately, subject to availability. Colors and decorations may vary.   

• Product will be for sale on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform, on Thursday, July 22 at 9am PST / 12pm EST.

Mattel's Comic-Con @ Home Pixar UP: Kevin & Babies Pack Exclusive

 

Pixar UP: Kevin & Babies Pack (SRP: $40)

Product will be for sale on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform, on Thursday, July 22 at 9am PST / 12pm EST.

• This special collectors’ pack is a real find for Pixar fans & collectors of all ages – featuring the elusive tropical bird Kevin and her 3 babies from Disney and Pixar’s Up. Going beyond the expected, the collectible figure has been designed with incredible precision using insights from one of the character designers, Alberto Lozano. 
• Kevin’s three offspring are a small, fuzzier version of their mama bird. With Kevin’s movable joints and authentic design – and even the three babies with individual expressions, and a chocolate bar stolen from Russell – fans will find their most high-flying dreams come true. 
• Create a display inside or outside the deluxe window box – it comes with a reversible background and a collectable concept art card with an additional fun fact from the creators. Colors and decorations may vary.

Mattel Creations Jurassic Park Final Scene Ray Arnold Exclusive

 

Jurassic Park Final Scene Ray Arnold (SRP: $25)

• Fans would give their right arm for this special collector pack. It imagines the memorable moment viewers never got to see in the Jurassic Park movie -- as Chief Engineer John Raymond ‘Ray’ Arnold heroically heads to the maintenance shed to reboot the power.
• Capturing this tragic moment that lives only in the imagination, the pack includes a highly posable 3.75-inch (9.5-cm) action figure of Arnold with removable arm within the maintenance shed setting. 
• The 2.4-inch (6.1-cm-cm) tall and 7-inch (17.8-cm) long ferocious-looking Velociraptor figure reminds us how Arnold dies, losing his arm in the process. Sounds and lights heighten the suspense and even the packaging reflects the authentic setting of the scene. Makes a great gift for collectors, especially Jurassic Park fans! Colors and decorations may vary.
• Product will be for sale on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform, on Thursday, July 22 at 9am PST / 12pm EST.

 

Mattel Comic-Con@Home Product Launches WWE Ultimate Edition Sgt. Slaughter

WWE Ultimate Edition Sgt. Slaughter (SRP: $35)

• A-ten-hut! It’s the ultimate action figure of WWE® Sgt. Slaughter™ with an extra head, swappable hands, and authentic entrance gear in special collectors packaging. 
• Featuring TrueFX™ life-like detailing and more than 30 points of articulation, Ultimate Sgt. Slaughter™ figure (approx. 6-in / 15.24-cm) can recreate everything from entrance poses to in-ring finishers for the ultimate WWE play-and-display experience. 
• The WWE Sgt. Slaughter figure comes in nostalgic packaging that instantly transports fans back to the 80's golden era of WWE.
• Product will be for sale on Mattel Creations, Mattel’s collaboration and direct-to-consumer platform, on Thursday, July 22 at 9am PST / 12pm EST.