Everyone’s Favorite Virtual Pet Just Became More Unique, United, and Universal!
.png)
Irvine, Calif - (June 2023) The toy that sparked a worldwide virtual pet frenzy in the 90s is about to shake up the toy industry once again with an all-new device, Tamagotchi Uni, marking the brand’s first simultaneous global launch of core Tamagotchi! With over 91 million sales worldwide, Tamagotchi is now connecting fans globally, for the first time with a truly unique device created for the modern digital world, taking its brand transcending nurturing virtual pet experience to a whole new level.
Tamagotchi Uni allows fans to connect in a completely new way with the Tamaverse, the metaverse of the Tamagotchi world. Fans can now play together with the Tamaverse’s Tama Arena, Tama Parties, Tama Fashion, and Tama Travel features, opening up the fun to a global scale. Tamagotchi Uni is also chock-full of new features, allowing fans their own unique experience, including DIY activities, exploring with your character, and an in-device social platform.
Tamagotchi Uni personalizes the virtual pet experience like never before with endless character options, allowing Tamagotchi characters to now have different looks, personalities, and even hobbies! The ability to connect to Wi-Fi gives fans a chance to connect, customize their characters in unique ways, and have access to downloadable content and updates!
“Tamagotchi fans are always looking for new ways to personalize their experience while nurturing their character, and Tamagotchi Uni opens the door to endless possibilities to do so,” said Tara Badie, Bandai Namco Toys & Collectibles America, Senior Director Brand Strategy. “Not only are we thrilled to be able to give fans this opportunity, we’re excited to see them in the Tamaverse!”
