In Celebration of the Digital HD and Blu-ray™
Release of “Cinderella,”
Disney Launches THE “A Million Words of Kindness” Campaign
BURBANK, CA, August 15, 2015 – In celebration of the Digital HD
and Blu-ray™ release of Disney’s “Cinderella” on September 15, 2015, Walt Disney Studios is proud to announce the “A
Million Words of Kindness” Campaign, launched on August 15, 2015.
Inspired by the spirit of Cinderella, this online initiative invites
fans everywhere to pledge their commitment to be courageous and kind in
the hopes of achieving “A Million Words of Kindness”
in time for World Kindness Day on November 13th, 2015.
In
the film “Cinderella,” Ella is told by her mother, “Where there is
kindness, there is goodness; and where there is goodness, there is
magic.”
Now families everywhere can create this magic themselves by submitting
words of courage and kindness at
www.cinderellakindness.com,
using the hashtags
#Cinderella and #bekind or the handle @Cinderellamovie. These kind
words and their entrant’s names will then appear on the site’s
interactive “Kindness Wall.”
To join the “A Million Words of Kindness” Campaign, visit
www.cinderellakindness.com and use your words
to help make the world a kinder, more magical place!
About Disney’s “Cinderella”:
Celebrate
Disney’s “Cinderella,” a modern classic that shines with beauty,
imagination…and magic! Despite being mistreated by her stepmother (Cate
Blanchett) and stepsisters, a spirited Ella (Lily James) resolves to
take charge of her fate. Add a royal ball, a Fairy Godmother (Helena
Bonham-Carter) and a glass slipper, and suddenly – magic becomes
reality!
Starring
Cate Blanchett as Stepmother (“The Curious Case of Benjamin Button,”
“The Lord of the Rings: The Fellowship of the Ring”), Lily James
as Cinderella (TV’s “Downton Abbey”), Richard Madden (TV’s “Game of
Thrones”) as Prince, Stellan Skarsgård (Marvel’s: “The Avengers,”
“Thor”) as Grand Duke, Holliday Grainger (“Jane Eyre”) as Anastasia,
Derek Jacobi (“The King’s Speech,” “Underworld: Evolution”)
as King, and Helena Bonham Carter as Fairy Godmother (“Alice in
Wonderland,” “The King’s Speech”), and directed by Kenneth Branagh
(“Jack Ryan: Shadow Recruit,” “Thor”), “Cinderella” debuts on Disney
Blu-ray® Combo Pack, Disney Movies Anywhere, and Digital
HD September 15, 2015. For more information, visit http://movies.disney.com/ cinderella.
About The Walt Disney Studios:
For
over 90 years, The Walt Disney Studios has been the foundation on which
The Walt Disney Company was built. Today, the Studio brings quality
movies, music and stage plays to consumers throughout the world.
Feature films are released under the following banners: Disney,
including Walt Disney Animation Studios and Pixar Animation Studios;
Disneynature; Marvel Studios; Lucasfilm; and Touchstone Pictures,
the banner under which live-action films from DreamWorks Studios are
distributed. The Disney Music Group encompasses the Walt Disney Records
and Hollywood Records labels, as well as Disney Music Publishing. The
Disney Theatrical Group produces and licenses
live events, including Disney on Broadway, Disney On Ice and Disney
Live!.
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