Tuesday, August 18, 2015

Skylanders Battlecast

Skylanders Delivers Brand-New Adventure with
Free-to-Play Mobile Card Battle Game
SANTA MONICA, Calif. - August 18, 2015 - Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), is setting out to create a legendary league of card battlers with the mobile card battle game, Skylanders Battlecast.  Created by the pioneers of the toys-to-life videogame category, Skylanders Battlecast brings cards to life in a new free-to-play mobile adventure, set within the Skylanders universe. The game offers everything from collectibility to strategic card combat, online PvP and an exciting single-player campaign, appealing to both Skylanders fans and classic card battle enthusiasts. Skylanders Battlecast lets players create a team of their favorite heroes and build the ultimate deck for battle.  Fans can master strategic card combinations to become a champion of Skylands.

"Built from the ground up to bring Skylanders to life on mobile devices, Skylanders Battlecast combines physical card play with mobile gaming in an all-new way," says Eric Hirshberg, CEO, Activision Publishing, Inc.  "This is our biggest investment, and one of our most magical ideas yet, for the Skylanders franchise on mobile."

For Skylanders Battlecast, players can purchase physical card packs at retail, as well as digital card packs in-game.  Players will experience a magic moment by scanning cards with their mobile devices and watching them come to life.  Additionally, fans can scan two character cards to create animated duels in which players can physically interact with the characters.

"We are bringing physical cards to life in an exciting new way. Activision has assembled a team of experts across video game design, physical card game design, pro card players and top card artists to develop an amazing new experience," says Josh Taub, senior vice president, product management, Activision Publishing. "With Skylanders Battlecast, fans can expect the amazing creativity, innovation and fun that Skylanders games are known for delivering."

Coming in 2016, Skylanders Battlecast will be available via the App Store, Google Play and the Amazon Appstore.

About the Skylanders® Franchise
The award-winning, $3 billion Skylanders franchise has sold through more than 250 million action figures¹ since pioneering the toys-to-life category in 2011 with the debut of Skylanders® Spyro's Adventure. In 2014, Skylanders® Trap Team reversed the magic of bringing toys to life by allowing players to pull characters out of the digital world into the physical world and is the number one console title and kids' console game year to date¹. Skylanders SuperChargers expands upon the franchise's signature gameplay to introduce a brand-new play pattern to fans, vehicles-to-life.  Skylanders SuperChargers will be available on September 20 in North America, September 24 in Australia/New Zealand and September 25 in Europe.

About Activision Publishing
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world. More information about Activision and its products can be found on the company's website, www.activision.com or by following @Activision.

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