AVATAR: DISCOVER PANDORA, THE NEW INTERACTIVE EXHIBITION INSPIRED BY JAMES CAMERON’S FILM AVATAR,
OPENED YESTERDAY IN TAIPEI, TAIWAN
Tickets on Sale at www.avatardiscoverpandora.c om
Glendale, Calif. [December 2016] -- Opening yesterday, AVATAR fans in Taiwan will be the first to experience the new, interactive exhibition, AVATAR: Discover Pandora, inspired
by James Cameron’s blockbuster film. Together with Lightstorm
Entertainment and Twentieth Century Fox Location Based Entertainment,
GES partnered with Beast Kingdom Co., Ltd. to bring AVATAR: Discover Pandora to
Taiwan for its global premiere at Shin Kong Mitsukoshi, Xinyi Place A11
6F, Xinyi Theatre in Taipei for a three-month showcase.
Ribbon Cutting (Courtesy of GES / 20th Century Fox) |
“The
premiere of the exhibition marks the culmination of more than two years
of work to bring James Cameron’s vision of Pandora to audiences around
the world and we are thrilled to make Taiwan the first stop of the
exhibition’s five-year global tour,” said Eddie Newquist, chief creative
officer and EVP at GES. “GES is proud to lead the creative efforts of
the artists, engineers, designers and craftsmen who infused the entire
exhibition with the artistry, innovation and quality of James Cameron’s AVATAR.”
Presenting
Pandora as a real place, this unique, hands-on exhibition gives
visitors the opportunity to experience the science and the wonder of
Pandora right here on earth. Both entertaining and educational, the
exhibition showcases a series of exciting and engaging immersive
environments that highlight Pandora’s diverse and exotic flora and
fauna, along with the amazing culture and mythology of its indigenous
people, the Na’vi.
The exhibition showcases
the beauty and mystery of Pandora, bringing it back to Earth for a
compelling exploration of how Pandora mirrors our own planet and what we
can learn from it.
“So
much of what we learn about Pandora can inspire us to be more curious
and thoughtful about the world around us,” said Kathy Franklin,
President, Franchise Development at Lightstorm Entertainment. “This
exhibition gives us the opportunity to take guests on a fascinating
journey that we hope will give them new insights about both the rich and
detailed alien world created in AVATAR and the amazing Earth we all
share.”
Greg Lombardo, SVP of Global Live and Location Based Entertainment, 20th Century
Fox Location Based Entertainment added: “With great attention to
detail, highly-interactive touch points, and a strong foundation in
science, this exhibition delivers a truly memorable experience inspired
by James Cameron’s remarkable film. We are thrilled to launch AVATAR: Discover Pandora in Taiwan followed by a rollout across additional worldwide cities -- leading up to the highly-anticipated sequels of AVATAR.”
“GES
is thrilled to launch this spectacular touring exhibition,” said Steve
Moster, President of GES, and President and Chief Executive Officer of
Viad Corp. “From concept to creation, GES’ visionary team designed an
experience that will amaze visitors. The wonders of Pandora come to life
through immersive, interactive displays that are true to the
blockbuster AVATAR brand, and we are proud to premiere this interactive
exhibition in the Asia-Pacific market.”
Visitors
will embark on an exploration highlighting Pandora’s stunning landscape
and its exotic wildlife and engage with more than a dozen multi-sensory
interactives which will allow them to see, feel, hear and even smell
the wonders of Pandora.
Featuring
captivating settings such as the Hallelujah Mountains and Tree of
Souls, as well as life-sized recreations of creatures including the
Banshee, Direhorse, and Viperwolf, visitors to AVATAR: Discover Pandora will be able to experience the science and wonder of Pandora firsthand. The dynamic guest experience will allow visitors to:
· Enter an exhibition curated by the Pandoran Research Foundation where they will leave the 21st century behind and step into the 22nd century world of the AVATAR franchise;
· Learn about space travel and the history behind the discovery of Pandora in the Alpha Centauri solar system;
· Explore
recreations of Pandora’s most compelling environments showcasing its
unique plants and animals and what they can teach us about our own
planet;
· Engage
in interactive activities based on the culture, language and music of
the Na’vi, the nine-foot-plus-tall humanoids who are the indigenous
people of Pandora;
· Experience the jewel-like glow of Pandora’s bioluminescent plants and animals;
· Interact with banshees, learn to operate an AMP suit, picture themselves as part of the Avatar Program;
· And more!
Released in 2009, James Cameron’s AVATAR is
the highest-grossing film in motion-picture history, with a box-office
gross of nearly $2.8 billion. Mesmerizing all ages across the globe
with its otherworldly visuals and groundbreaking special effects, the
film quickly became a worldwide phenomenon so popular it will be
followed by four sequels, with the first sequel due for release in late
2018. AVATAR was named best picture at the Golden Globe Awards and won numerous Academy Awards®.
Direhorse (Courtesy of GES / 20th Century Fox) |
Handprint (Courtesy of GES / 20th Century Fox) |
Interactive Screen (Courtesy of GES / 20th Century Fox) |
J Landau & JD Moore (Courtesy of GES / 20th Century Fox) |
Joel David Moore (Courtesy of GES / 20th Century Fox) |
About GES
GES,
a Viad Corp (NYSE: VVI) company, is a global, full-service provider for
live events, producing exhibitions, conferences, congresses, corporate
events, exhibits and entertainment experiences. GES provides a wide
range of services, including official show services, audio visual,
cutting-edge creative and design, marketing and measurement services,
and event accommodations – all with an unrivaled global reach. GES
partners with leading shows and brands, including Spring Fair
Birmingham, MAGIC, CONEXPO-CON/AGG and IFPE, Bell Helicopter, and
L'Oreal. GES' National Servicenter® has been recognized with
certification under the J.D. Power and Associates Certified Call Center
Program℠ for the past seven years, and for the seventh year in a row Ad
Age has named GES as one of the "World's 50 Largest Agency Companies."
For more information, visit www.ges.com.
About Viad
Viad
(NYSE: VVI) generates revenue and shareholder value through two
distinct business groups: the Marketing & Events Group (GES) and the
Travel & Recreation Group. Viad is an S&P SmallCap 600 company.
For more information, visit the company's Web site at www.viad.com.
About Beast Kingdom
Beast
Kingdom is a leading developer of European/U.S. comic and movie
peripheral products in Taiwan, offering premium collectable products for
consumers. Beast Kingdom has applied its development and manufacturing
expertise to market a series of top quality, true-scale collectable
statues, high-end action figures, playable and collectable action
figures as well as accessories.
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