Saturday, August 8, 2026

Paramount+ The Lodge Offsite Activation at SDCC 2026

 

Paramount+ The Lodge was back once again this year at SDCC. This has been one of the most popular offsite activation at SDCC for the last several years. Getting reservations ahead of time is extremely hard. Most just wait in the standby line. This year they had a variety of shows represented inside. Avatar: The Last Airbender, South Park, UFC, Star Trek along with photo ops, food, drinks and swag. This year they also implemented a wristband that needed to be scanned when you were served or given any food, drink or swag. A lot of time could be cut down if swag wasn't getting personalized or had to be made and if some immersive stuff didn't take too long to set up and reset after each person if you know what i mean. Always a good time regardless! 

Clash of Clans - Clash For The Stache Offsite Activation

Supercell's Clash of Clans - Clash for the Stache Offsite Activation was not a free offsite activation unlike last year's Starr Park which was fantastic. You have to purchase tickets / reserve a time slot to participate. There is no free swag this year besides getting your photo taken after you play. The actor was phenomenal and funny when our group couldn't answer their question or we were too quiet. The decorations and theme throughout the space was so good. This offsite activation will still be open til early September. They have a lot of cool merch so definitely worth going to if you are a fan of Clash of Clans. 

Super7 x Peanuts Pop-Up at SDCC 2026

Super7 teamed up with Peanuts at SDCC this year at the Peanuts' regular pop-up store spot. This year was all about Snoopy and his siblings. Everything was exclusive from plush to apparel. The attention to detail when it came to decorating the pop-up was top notch. If you purchased any of the plush, it was the only time you would get the plush that came with an adoption certificate, bandana and a carrier box to take your furry friend home. Super7 has them available online in their store but you only get the plush. 
 

Adult Swim on the Green 2026


Adult Swim on the Green was back for another year of awesomeness at SDCC this year. It was really odd that Adult Swim was the only offsite activation behind the convention center this year. Adult Swim brought in a Rick & Morty ride, mini golf, games etc... along with their nightly panels and screenings. Most days they opened at 1pm except Sunday. Wed was for press/media/vip. 





 

Thursday, August 6, 2026

Audible's Level Up Lounge Offsite Activation at SDCC 2026

Audible's Level Up Lounge was a cool offsite activation. There were different stations set up for everyone to participate in and when you tried out each station they gave you a token which you can later redeem for cool merch before you head out. They also had complimentary food and drinks which was surprise bonus and we were not expecting that at all. Finally, there was a photo op to commemorate your visit to the Level Up Lounge. 

Nickelodeon's Fun Flows Here Offsite Activation at SDCC 2026

Nickelodeon's Fun Flows Here offsite activation. If you ever wanted to get slimed this was your chance! They also had photo ops, characters roaming around and swag giveaways + more ice cream! 
 

Disney's Percy Jackson and The Olympians Offsite Activation at SDCC 2026

One of the busiest offsites this year was the much anticipated Percy Jackson and The Olympians offsite activation. There are 3 paths that you could choose from which was Percy, Thalia and Annabelle. Once you pick your path you were given a scroll with a wristband of your chosen path. We chose Percy. At the end of the path, we were given a blind bagged pin. There was a photo op at the end as well. 

Shout out to the staff who had umbrellas to help shield the sun for people in the line because not only was it hot but it was so humid. Our video was too long to upload here. Check it out on our instagram. In the meantime, check some photos from our path below. If you scroll further down, the cast of Percy stopped by and signed their pillar. 
 

Hulu Animayhem Offsite Activation at SDCC 2026

Hulu Animayhem was in a different location at SDCC this year. With the restricted space there was less things to do but the line was still really long with people waiting early in the morning just to get in when it opened. This year had a few photo ops and themed food as well as free swag which you got to choose between a Futurama or King of the Hill hat. Everything was free but the wait was long in the heat and humidity. 

Check out our little video below: 


KAYOU Walls of Fandom

We got a booth tour from KAYOU at the Petco Interactive Zone. We picked up a Donutella Tokidoki Exclusive card and Hari & Macci sticker sheet.  


Green Day Rocks San Diego Comic-Con with Surprise Performance for New Comedy Film “NIMRODS”

Green Day rocked SDCC with a surprise appearance and performance for their new comedy film NIMRODS. Before they hit the stage there was an ice cream truck giving away free ice cream. It was very much needed as the weather in San Diego was a bit brutal this year with it being humid on top of the heat. 

Check out or little video below:


Thursday, July 30, 2026

NITRATE GAMES LAUNCHES WITH KEVIN SMITH - LICENSED JAY AND SILENT BOB’S JOINT VENTURE

 

Independent video game company Nitrate Games enters the realm of digital publishing and niche IP development with the announcement of Jay and Silent Bob’s Joint Venture, an adult cozy farm sim that offers fans an opportunity to engage with and play as filmmaker Kevin Smith’s beloved cult classic characters within the digital realm. The announcement was made during Smith’s annual Saturday night Hall H panel at Comic-Con International in San Diego.

The game provides a raunchy new take on a cozy farming game – if those crops were akin to Jay and Silent Bob’s specific cultural tastes. Heading toward its beta testing phase of production, the game is expected to be released in late Spring 2027 on Steam/PC. 

Players will build, cultivate, and expand their operation, interact with familiar faces, and experience an original story featuring Kevin Smith's iconic characters. 

“Since Jay and Silent Bob are the stars of this hilarious growing game, I cannot wait to play with myself! Many thanks to Nitrate Games for taking my little animals to this crossing and making them Stars Dew a Valley!” 

Nitrate Games is the brainchild of Daniel Kendrick, Montana Sommese and Nick Madonna. Co-Founder & CEO Kendrick previously ran IDW Entertainment, working on films & games for properties like Locke & Key, Wynonna Earp, 30 Days of Night, Godzilla, Sonic the Hedgehog and 250 other titles. He was the co-executive producer of last year’s breakthrough hit Batman Azteca for Warner Bros. Animation. Sommese, Nitrate’s Co-Founder, has served more than 15 years at the intersection of Hollywood and gaming, specializing in adapting premier IP for the next generation of players and delivering dozens of experiences for industry titans like Warner Bros. and Fox. Serving as Nitrate’s Head of Development, Madonna boasts more than 20 years of experience working on game titles for Saber Interactive, Square Enix & Vivendi Universal. Madonna also runs PHL Collective, a leading licensed entertainment developer delivering award-winning titles for world-class IPs like Star Wars, Justice League and SpongeBob SquarePants. 

Nitrate’s creative triumvirate has launched their business by following a philosophy of applying comic book sensibilities and strategies to indie video games, utilizing niche licenses of popular titles and cult classics like Smith’s Jay & Silent Bob and the 1978 surprise hit Attack of Killer Tomatoes. The publisher has been actively acquiring some wildly entertaining titles across licensed and original IP, with more titles to be announced in the near future. 

“Our core mission is to make games that we wish existed when we were kids,” says Kendrick. “We’re an independent game publisher with an eye toward creating unexpected takes on unique, beloved properties.” 

Chase Marotz, who has worked on such popular titles as Star Trek and Dungeons & Dragons for IDW Publishing, and as Lead Narrative Director for Gameloft’s New York studio, shipped 40+ titles, including collaborations with Marvel, Disney and NBCUniversal, is the creative director on Jay & Silent Bob’s Joint Venture. 

Celebrated live-action and animation scribe Ernie Altbacker (Batman: Hush, Justice League Dark) is the game’s writer. 

Both Kevin Smith and Jason Mewes have been involved from the start, shepherding the creative vision. 

“We set out to build Nitrate Games as the pop culture company of the future,” Kendrick says. “Audiences want to step inside the worlds they love; to emotionally engage with them, change them, break the fourth wall. That's why Montana, Nick and I built Nitrate Games: to be the indie publisher where beloved and new brands become something you don't just watch, but live. Nitrate Games exists for fans hungry for stories and entertainment that transcend formats and platforms.” 

Other key members of the Nitrate Games team include:

Deepak Nair (Vice President of Growth & Publishing Strategy), who has helped structure creator ecosystems for some of the world’s largest UGC platforms, including Roblox, Epic Games, and Meta. Nair was the founding Developer Relations lead for Fortnite Creative at Epic Games, a foundational member of Roblox’s DevRel team and most recently drove platform advocacy for Meta Horizon across creator tools, mobile, XR, and monetization. 

Jeff Whitlock (Vice President of Digital Marketing & Advertising), who brings more than two decades of digital production and user experience in consumer products, mobile applications, research and creative workshops. Whitlock has unmatched enthusiasm for turning ideas into reality and solving complex business problems with brands such as Adobe, Google, Meta, Nike, Volkswagen, Doritos and HBO. 

Players can learn more and sign up to playtest and wishlist.


To sign up and claim a Comic-Con exclusive in-game costume, visit https://joint-
venture.firstlook.gg/signup/joint-venture
To join Wishlist on Steam,
visit https://store.steampowered.com/app/4902580/Jay_and_Silent_Bobs_Joint_Venture/

Paramount Products & Experiences Unveils New Star Trek LEGO and Magic: The Gathering Reveals at SDCC


Paramount Products & Experiences celebrated Star Trek's 60th anniversary at San Diego Comic-Con with the Star Trek: The Collector Frontier panel, where fans got exclusive first looks at all-new collaborations from the LEGO Group and Magic: The Gathering. 

During the panel, the LEGO Group debuted its playful "A Taste of Turbulence" video and shared a behind-the-scenes look at the newly announced LEGO® Icons Star Trek: U.S.S. Enterprise™ NCC-1701 Bridge set, now available for preorder. 

Wizards of the Coast also unveiled exciting new details about Magic: The Gathering | Star Trek, including the franchise's first-ever Signature Cards featuring authentic signatures from Star Trek legends, with only 200 Captain Kirk and Captain Janeway cards being produced. Fans also experienced a Star Trek: Boldly Built, an immersive photo opportunity at the Marriott Marquis. 

Wednesday, July 29, 2026

FX’s AHS 13 Flavors at SDCC 2026

Photo Credit: FX

Who tried all 13 flavors of the AHS ice cream during SDCC? We made it to 2 locations but did not make it to the 13th flavor activation which looked pretty damn cool. 

Unlock DC Connects Everyone to Everything DC Across The Convention and San Diego

July 28, 2026 As part of DC's presence throughout last week's convention, Unlock DC helped everyone discover DC programming, activations, panels and exclusive rewards across San Diego. 
 
The mobile-first web experience served as a central hub for all to explore DC throughout the week, helping attendees navigate activations across the convention while unlocking exclusive offers and rewards. 
 
Throughout the event, attendees visited DC Street Signs located across the convention area to scan QR codes, earn stars and redeem exclusive rewards at the DC Rewards Truck, including a limited-edition DC collectible watch. The truck became a popular destination as attendees lined up to claim rewards and trade with fellow participants.
 
Unlock DC encouraged visitors to explore DC's footprint throughout San Diego by connecting digital and in-person experiences during the convention. 

"MATCHBOX THE MOVIE" STARRING JOHN CENA

 

Inspired by the iconic Mattel toys, “Matchbox The Movie” is an action-packed, globetrotting adventure about a group of friends since childhood who have their lives upended when undercover CIA agent Sean (John Cena), their long-absent former leader, returns to their small town and unwittingly gets them embroiled in a frantic international pursuit to save the world.

 

An Apple Original Film hailing from Skydance Media and Mattel Studios, “Matchbox The Movie” is directed and executive produced by Sam Hargrave and written by David Coggeshall. David Ellison, Dana Goldberg and Don Granger produce for Skydance, and Robbie Brenner and Ynon Kreiz produce for Mattel Studios. Jules Daly also serves as producer. Patrick Newall and Elizabeth Bassin serve as executive producers.