As
part of a summer long bridge campaign celebrating TV’s #1 comedy, CBS
continues its "Summer of Ghosts" activation at San Diego’s Comic Con
honoring
Pete and Friends by bringing to life Pinecone Trooper Pete’s “Friend
Zone.”
WHO:
CBS presents “Summer of Ghosts,” a
delightful immersive campaign in honor of the “recently departed” first
season of the CBS Original series Ghosts – and its upcoming sophomore
season this fall. Throughout the summer, muli-city
in-person events and unique Web3 metaverse experiences will celebrate
the spirited title characters and living leads of TV’s #1 new comedy.
Each character will be honored with a distinctive “to die for”
activations, bringing their individual worlds and stories
into the here and now with a variety of in-person events, stunts and
experiences.
WHAT:
GHOSTS will show up in San Diego with Pinecone Trooper Pete’s “Friend
Zone,” an activation with a campsite feel in honor
of scout leader ghost Pete, whose unfortunate archery accident left him
with an arrow through his neck for eternity. The activation will be set
up at the Interactive Zone at Petco Park from July 21-24, and will
feature a “scare-free” archery activities – but
nothing is what it seems at this campsite setup on ‘the lawn’ of The
Woodstone Mansion – the show’s setting and home to the ghosts. Fans can
connect with Ghosts and ‘the other side’ through psychic mediums and
programming that’ll give attendees insight into
their past, present, and future lives. An in-person special screening
honoring the spirited title characters and the living leads of TV’s #1
comedy will be held Thursday July 21st, at 7:30pm.
WHEN: July 21-24 | 10AM to 6PM
July 21 Screening | 7:30PM
WHERE:
Interactive Zone at Petco Park (100 Park Blvd, San Diego CA 92101)
ENTRY:
Complimentary general admission.
GHOSTS airs Thursdays (8:30-9:00 PM, ET/PT) on the CBS Television
Network, and is available to stream live and on demand on Paramount+.
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