The Araca Group Launches Pop-up Stores offering
Marvel's Captain America: Civil War
Merchandise in Movie Theaters
Limited edition “live-event” Marvel’s Captain America: Civil War
products will only be available in Pop-Up Movie Theater Locations
across the US, including a collectable Commemorative Ticket and “Tour T-Shirt”
NEW YORK, NY- May 3, 2016 - Whose team will you be on May 6th when the battle in Marvel’s Captain America: Civil War begins? Be the first to see and experience the faceoff of the Super Heroes with limited time "The Battle Begins"
merchandise only available in movie theaters. The Araca Group, a
renowned live entertainment merchandising company, has joined forces
with DCPI and Marvel Entertainment to bring live event merchandise to
moviegoers nationwide. The Araca Group will open 88 Pop-Up Retail
locations in movie theaters across the continental US selling eleven
limited-time products making up the "The Battle Begins" Collection. Check out thebattlebeginsmerchandise.com for specific locations.








