AVATAR: DISCOVER PANDORA EXHIBITION,
INSPIRED BY JAMES CAMERON’S FILM FRANCHISE, LAUNCHES ITS WORLDWIDE TOUR DECEMBER 7
IN TAIPEI, TAIWAN
Spectacular New Interactive Attraction Will Showcase the Science and Technology
of the Amazing Environments and Creatures of Pandora
of the Amazing Environments and Creatures of Pandora
Tickets on Sale at www.avatardiscoverpandora.c
Glendale, Calif. [September 19, 2016] -- AVATAR: Discover Pandora, a spectacular new, state-of-the-art interactive exhibition, will make its global premiere in Taipei, Taiwan, on December 7, GES, along with Lightstorm Entertainment, and Twentieth Century Fox Consumer Products (Fox) announced today.
AVATAR: Discover Pandora is
inspired by and filled with the extraordinary creatures, breathtaking
environments and inspirational cultures of the James Cameron film. GES, a
global events provider, is partnering with Beast Kingdom Co., Ltd., to
bring AVATAR: Discover Pandora to Shin Kong Mitsukoshi Xinyi Place A11 6F Xinyi Theater in Taipei City, Taiwan for a three-month showcase.
In
this new 12,000-square-foot entertainment and educational experience,
visitors of all ages will be able to explore the scientific and wondrous
discoveries found on the world of Pandora. Presenting Pandora as a
real place, AVATAR: Discover Pandora will
give visitors the opportunity to interact with the exhibition through a
series of exciting and engaging immersive environments that highlight
Pandora’s diverse flora and fauna, exotic wildlife, and the amazing
culture and mythology of its indigenous people, the Na’vi.
GES, in collaboration with Lightstorm and Fox, will tour AVATAR: Discover Pandora to
additional global markets after its premiere stop in Taipei, Taiwan.
Additional details about this exciting exhibition will be released in
the coming months. For more information, please visit www.avatardiscoverpandora.com.
GES’s
creative team has been working closely with Lightstorm and Fox to
create an exhibition as authentic and groundbreaking as James Cameron’s
remarkable 2009 film AVATAR. The scope for AVATAR: Discover Pandora captures
the phenomenal beauty of the alien world, and brings it back to Earth
for an intriguing look at the many ways Pandora reflects our own planet.
“GES is absolutely thrilled to give Taiwanese fans of AVATAR the
world’s first opportunity to explore Pandora in a real-life setting
through our newest touring exhibition,” said Steve Moster, President and
Chief Operating Officer, Viad Corp. “Visitors will truly be amazed by
the wonders of Pandora, and we are proud to premiere this
state-of-the-art exhibit in the Asia-Pacific market.”
Kathy
Franklin, President, Franchise Development, Lightstorm Entertainment,
added, “Our fans around the world often tell us that they wish they
could travel to Pandora, and this touring exhibition gives us a unique
opportunity to bring the wonders of Pandora to them. This exhibition has
something for everyone, from fans of the film who want to experience
Pandora in a brand-new way as they await our four theatrical film
sequels, to families looking for an exciting activity, or to school
groups wanting to explore science through an inspiring lens.”
Featuring
captivating settings such as the Hallelujah Mountains and Tree of
Souls, as well as life-sized recreations of creatures including the
Banshee, Direhorse, and Viperwolf, visitors to AVATAR: Discover Pandora will be able to experience the science and wonder of Pandora firsthand. The dynamic guest experience will allow visitors to:
· Learn about space travel and the history behind the discovery of Pandora in the Alpha Centauri solar system;
· Explore recreations of Pandora’s most compelling environments showcasing its unique plants and animals and what they can teach us about our own planet;
· Engage in interactive activities based on the culture, language and music of the Na’vi, the nine-foot-plus-tall humanoids who are the indigenous people of Pandora;
· Experience the jewel-like glow of Pandora’s bioluminescent plants and animals;
· Interact with banshees, learn to operate an AMP suit, picture yourself as part of the Avatar Program;
“In
collaboration with the visionary team at Lightstorm and our
technologically advanced partners at GES, we are thrilled to support AVATAR: Discover Pandora –
which I am confident will be a highly entertaining exhibition that
promises to engage, educate and captivate visitors around the world,”
said Greg Lombardo, SVP of Global Live and Location Based Entertainment,
20th Century Fox Consumer Products.
“Beast
Kingdom has always been dedicated to bringing the newest, hottest
European and American film peripheral products as well as major
international exhibitions,” said KK Yang, President, Beast Kingdom. “We
are elated to work with teams from Fox, Lightstorm and GES to make
Taiwan the first stop of the worldwide tour of AVATAR: Discover Pandora.”
“For
the last two years, GES’ creative team has been hard at work designing
and producing large and small scale displays. As fans of James Cameron’s
artistic vision, we utilized the best special effects experts,
production designers and artists in the business to create a truly
authentic, immersive, and entertaining experience for visitors of all
ages,” said Eddie Newquist, Chief Creative Officer and Executive Vice
President of Entertainment at GES.
Released in 2009, James Cameron’s AVATAR is
the highest-grossing film in motion-picture history, with a box-office
gross of nearly $2.8 billion. Mesmerizing all ages across the globe
with its otherworldly visuals and groundbreaking special effects, the
film quickly became a worldwide phenomenon so popular it will be
followed by four sequels, with the first sequel due for release in late
2018. AVATAR was named best picture at the Golden Globe Awards and won numerous Academy Awards®.
About Twentieth Century Fox Consumer Products
A
division of 21st Century Fox and recognized industry leader, Twentieth
Century Fox Consumer Products licenses and markets properties worldwide
on behalf of Twentieth Century Fox Film Corporation, Twentieth Century
Fox Television and Fox Broadcasting Company, as well as third party
lines. The division is aligned with Twentieth Century Fox Television,
the flagship studio leading the industry in supplying award-winning and
blockbuster primetime television programming and entertainment content.
About GES
GES,
a Viad Corp (NYSE: VVI) company, is a global, full-service provider for
live events, producing exhibitions, conferences, congresses, corporate
events, exhibits and entertainment experiences. GES provides a wide
range of services, including official show services, audio visual,
cutting-edge creative and design, marketing and measurement services,
and event accommodations – all with an unrivaled global reach. GES
partners with leading shows and brands, including Spring Fair
Birmingham, MAGIC, CONEXPO-CON/AGG and IFPE, Bell Helicopter, and
L'Oreal. GES' National Servicenter® has been recognized with
certification under the J.D. Power and Associates Certified Call Center
Program℠ for the past seven years, and for the seventh year in a row Ad
Age has named GES as one of the "World's 50 Largest Agency Companies."
For more information, visit www.ges.com.
About Viad
Viad
(NYSE: VVI) generates revenue and shareholder value through two
distinct business groups: the Marketing & Events Group (GES) and the
Travel & Recreation Group. Viad is an S&P SmallCap 600 company.
For more information, visit the company's Web site at www.viad.com.
About Beast Kingdom
Beast
Kingdom is a leading developer of European/U.S. comic and movie
peripheral products in Taiwan, offering premium collectable products for
consumers. Beast Kingdom has applied its development and manufacturing
expertise to market a series of top quality, true-scale collectable
statues, high-end action figures, playable and collectable action
figures as well as accessories.
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